Saudi brand Asteri Beauty launches new skincare line inspired by desert climate

Al-Rashed said the products continue the brand’s “desert-proof” approach, meaning they were specifically formulated to handle high winds, excessive humidity, air-conditioning and ultra-dry heat. (Supplied)
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Updated 15 November 2025
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Saudi brand Asteri Beauty launches new skincare line inspired by desert climate

  • ‘Desert-proof,’ founder Sara Al-Rashed tells Arab News
  • Line has no harmful ingredients, vegan and cruelty-free

DUBAI: Saudi Arabia label Asteri Beauty this week expanded its portfolio beyond makeup with the launch of a new skincare line.




Sara Al-Rashed is the founder of the brand. (Supplied)

Founder Sara Al-Rashed said the products continue the brand’s “desert-proof” approach, meaning they were specifically formulated to handle high winds, excessive humidity, air-conditioning and ultra-dry heat.

She said the new line reflects Asteri’s philosophy of treating skincare and makeup as complementary.

“At Asteri, we see skincare and makeup as one story — skincare prepares, makeup enhances, and together they reflect confidence that comes from within,” she told Arab News.

The range has three products: the Dew Good Restorative Serum, a hyaluronic acid-based formula for hydration; the Fourtress Moisture Barrier Cream to help maintain the skin’s protective layer; and the Rainmaker Overnight Miracle Mask for nourishment.

In a previous interview with Arab News, Al-Rashed reflected on the brand’s origins and its cultural identity. “I always wanted to create something that represents Saudi women in a non-stereotypical way but never thought, in my wildest dreams, that I would create a beauty brand. It just happened,” she said.




The range has three products: the Dew Good Restorative Serum, the Fourtress Moisture Barrier Cream and the Rainmaker Overnight Miracle Mask. (Supplied) 

Asteri Beauty’s products — manufactured in Italy, Germany and Korea — are vegan and cruelty-free. The formulas are made without harmful and sensitizing ingredients including mineral oils, microplastics, talc, parabens, and sulfates.

“Every Asteri formula has passed an independent laboratory test replicating the most hot and humid weather conditions imaginable,” she added.

“The formulas perform at such a high level while feeling weightless and comfortable on the skin, embodying Asteri’s modern, forward-thinking approach to makeup.”

Besides the skincare line, the brand’s product list includes bronzers, concealers, highlighters, eyeliners, lip balms, lipsticks, lip glosses, lip liners, eyeshadows, mascaras, kohl, brow gels, blushes and tools including eyelash combs and makeup pouches.

Some of Al-Rashed’s products, including the bronzer and highlighter, are designed with calligraphy. The phrase “Sisters under the stars” is stamped in Arabic calligraphy into pressed powders and adorns packaging and accessories.

“We have referenced our Saudi and Arabic culture and heritage with a modern twist in our brand colors, which come from our nature,” she said. “Calligraphy is used on some of our products, as is iconography inspired by ancient Bedouin tattoos, poetry and the stars.”


Mini op-ed: Coffee, fasting and finding your rhythm this Ramadan

Updated 17 February 2026
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Mini op-ed: Coffee, fasting and finding your rhythm this Ramadan

DUBAI: Ramadan is a month of reflection, balance and listening more closely to our bodies. It is also a time when everyday rituals, including coffee, naturally shift. Rather than giving it up completely, many people simply change how, when and what they drink. And that is where a little understanding can go a long way.

There is no single “right” way to enjoy coffee during Ramadan. Taste preferences, caffeine sensitivity, work schedules and sleep patterns are deeply personal. The key is finding what supports you during the fast.

Suhoor, the pre-dawn meal before fasting begins, is often where people think carefully about caffeine. Some find a small coffee helps them feel alert through the morning. Others prefer to avoid it so they can return to sleep more easily after the meal. How you metabolize caffeine plays a big role here, some people feel energized for hours, while others crash quickly or feel jittery.

Choosing a lower-caffeine option can help. Coffees made from 100 percent Arabica beans naturally contain less caffeine than Robusta, while still offering plenty of flavor and aroma.

Iftar, traditionally broken with water and dates, is usually followed by a light meal or soup. Coffee often comes later, once the body has rehydrated and blood sugar levels have stabilized. Enjoyed mindfully, it can be part of a beautiful evening ritual rather than a stimulant.

There is no single “right” way to enjoy coffee during Ramadan. Taste preferences, caffeine sensitivity, work schedules and sleep patterns are deeply personal. (Shutterstock) 

One of the most important things to remember during Ramadan is hydration. Coffee should never replace water, especially when fasting hours are long. Drinking enough water between iftar and suhoor helps reduce fatigue and headaches far more effectively than extra caffeine.

Added sugar in coffee can also cause blood sugar spikes, followed by dips in energy. If you enjoy sweetness, try reducing it slightly or pairing coffee with food to soften the impact.

If you are worried about caffeine withdrawal during Ramadan, decaffeinated coffee can be a very helpful bridge. High-quality decaf, such as coffee processed using the Swiss water method (which avoids chemical solvents), retains flavor while removing most of the caffeine.

Ramadan is not about restriction for restriction’s sake. It is about awareness, intention and care, including care for your own body. Coffee can absolutely remain part of that journey, as long as it’s enjoyed thoughtfully.

Whether you choose to drink less, switch origins, reduce caffeine or simply slow down and savor it more, the best coffee choice this Ramadan is the one that supports your rhythm, your rest and your well-being.

Here are a few RAW coffees that feel gentle, balanced and comforting during Ramadan:

RITUAL Blend
Created at the request of many customers from the Levant, this is our only blend that combines Arabica with a small amount of Robusta. The result is a bold, full body with very low acidity. Smooth and grounding, it works beautifully as espresso, Moka pot or Turkish coffee, and pairs well with milk.

Brazil — Serra Dos Ciganos (Single Origin)
A beautifully approachable coffee with tasting notes of roasted hazelnuts, nougat, baker’s chocolate and pear. Comforting and elegant, especially when brewed.

Guatemala — Pampojila Natural
Often chosen as a “breakfast coffee”, this is gently sweet with notes of brown sugar, nuts and orange, offering a medium body and soft fruit character.

Mexico — Mazateca
Another favourite for earlier in the day, with flavors of orange, malted barley and cacao, balanced, warm and easy to drink.

Kim Thompson is the founder and director of Culture & Brand at RAW Coffee Co.