Saudi entertainment authority launches new program to spark creativity and innovation

The program focuses on building business models, brand identity, prototypes, and go-to-market strategies. (SPA/File)
Short Url
Updated 05 November 2025
Follow

Saudi entertainment authority launches new program to spark creativity and innovation

  • It aims to turn creative ideas into sustainable projects aligned with the Kingdom’s entertainment development goals

RIYADH: The General Entertainment Authority has launched the “Entertainment Innovations” program to boost creativity and innovation in Saudi Arabia’s entertainment sector.

Aimed at empowering talent and entrepreneurs, the program helps develop solutions that enhance sector growth and global competitiveness, the Saudi Press Agency reported on Tuesday.

Registration is now open for the program. More than 100 participants will form diverse teams supported by mentors and industry experts, the SPA added.

The program includes several phases: registration via the authority’s website, screening and team selection for a virtual bootcamp, and a three-day challenge culminating in final presentations before judges, where winners will be honored.

The program focuses on building business models, brand identity, prototypes, and go-to-market strategies, the SPA added.

It aims to turn creative ideas into sustainable projects aligned with the Kingdom’s entertainment development goals and foster collaboration among creators, investors, and experts.

The program targets three goals: promoting innovation in entertainment, attracting specialized talent in technology, design, and entrepreneurship, and expanding the pool of young creatives in the sector.

In total, SR300,000 ($80,000) in prizes and support packages worth more than $1 million will be awarded to the top three winners.


Saudi Arabia’s KAUST named FIFA’s first research institute in MENA

The canal in the King Abdullah University of Science and Technology campus. (Shutterstock)
Updated 10 February 2026
Follow

Saudi Arabia’s KAUST named FIFA’s first research institute in MENA

  • KAUST President Prof. Sir Edward Byrne said that the university’s selection as the fifth FIFA Research Institute in the world — and the first in the region — marks a significant achievement, reflecting Kingdom’s growing presence in international football

RIYADH: FIFA has designated the King Abdullah University of Science and Technology as its first research institute in the Middle East and Asia to support the development of innovative football research, the Saudi Press Agency reported on Tuesday.

The recognition highlights KAUST’s commitment to integrating sports, academic research and industry through advanced, high-level initiatives grounded in rigorous scientific methodologies, contributing to the advancement of football studies.

KAUST President Prof. Sir Edward Byrne said that the university’s selection as the fifth FIFA Research Institute in the world — and the first in the region — marks a significant achievement, reflecting Saudi Arabia’s growing presence in international football.

The accreditation aligns with national efforts to invest in research and development and promote the knowledge economy, supporting Saudi Vision 2030’s goals of building an advanced sports system based on innovation and sustainability.

The collaboration’s first project focuses on developing advanced AI algorithms to analyze historical FIFA World Cup broadcast footage, transforming decades of match videos into structured, searchable data, according to the KAUST website.

This work opens new opportunities to apply state-of-the-art computer vision techniques and deepen understanding of how football has evolved over time.

The second project uses player and ball tracking data from the FIFA World Cup 2022 in Qatar and the FIFA Women’s World Cup 2023 in Australia and New Zealand to compile comprehensive datasets capturing in-game dynamics.

These datasets provide deeper insights into human movement, playing techniques and performance dynamics through AI-driven analysis.