RIYADH: The Fashion Commission has launched a new training program on content creation in the industry, aimed at helping Saudi talent develop advanced digital communication and brand storytelling skills.
Targeting mid-level Saudi fashion designers, the program enhances capabilities in building brand identity — using digital marketing tools — and producing high-quality creative content to strengthen brand presence in competitive markets.
Participants will also gain networking opportunities and exposure to international industry standards, the Saudi Press Agency reported.
Delivered in collaboration with Fondazione Sozzani, the program begins with a virtual introductory session on Nov. 25, followed by intensive in-person training in Milan from Dec. 15-19.
Conducted in English, the training combines theoretical and practical learning, providing designers with specialized knowledge and hands-on experience to support their professional growth and international visibility.
This initiative reflects the commission’s commitment to empowering creative talent, expanding access to global learning, and advancing the Saudi fashion sector.
Registration is available at engage.moc.gov.sa/reg_forms/tracks/95/.
