‘Lifestyle Monitoring Cell’: Pakistan uses AI to monitor influencers’ lifestyles in new tax crackdown

A man walks out of the Federal Board of Revenue (FBR) office in Islamabad, Pakistan, on July 4, 2024. (AFP/File)
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Updated 22 October 2025
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‘Lifestyle Monitoring Cell’: Pakistan uses AI to monitor influencers’ lifestyles in new tax crackdown

  • New FBR unit uses AI and social media analytics to spot undeclared wealth among influencers and elites
  • Authorities flag four million suspected tax evaders as part of push to expand Pakistan’s narrow tax base

ISLAMABAD: Pakistan has launched an artificial intelligence–powered “Lifestyle Monitoring Cell” to track high-net-worth individuals, social media influencers and professionals whose public displays of wealth do not match their declared income, tax officials said this week. 

The initiative, run by the Federal Board of Revenue (FBR) under its Intelligence and Investigation Wing, aims to identify potential tax evasion by analyzing online content, spending habits and assets showcased on social media platforms such as Instagram, TikTok, Facebook, YouTube and LinkedIn.

“We have identified around four million potential tax evaders through this newly formed monitoring cell and other methods such as physical surveys and media monitoring,” said Hamid Attique Sarwar, a senior Inland Revenue official.

“Out of these, around 10 percent, about 0.4 million people, are now the focus of our attention.”

Pakistan, with a population exceeding 240 million, has one of the lowest tax-to-GDP ratios in South Asia. The government of Prime Minister Shehbaz Sharif has set a record collection target of Rs14.13 trillion ($47.4 billion) for the 2025–26 fiscal year — an increase of 9 percent over last year. The target forms part of efforts to meet structural reform benchmarks under a $7 billion IMF bailout program, which calls for an increase in the tax-to-GDP ratio.

To meet this goal, Sarwar said, the FBR has sent warning messages to around 8 million individuals whose lifestyles appear inconsistent with their declared incomes.

“We told them that FBR has an eye on them so that they voluntarily stop tax evasion,” he said.

“WE DON’T HATE RICH PEOPLE”

According to an official notification issued last month, the new lifestyle monitoring cell operates under the FBR’s Directorate General of Intelligence and Investigation–Inland Revenue and is authorized to estimate hidden income, analyze social media data and initiate inquiries under Pakistan’s tax and anti–money laundering laws.

The system builds digital profiles of individuals, cross-checks them against the national tax database and compiles evidence-based reports for further investigation.

“Our purpose is not to catch people but to improve things in Pakistan when it comes to tax collection,” Sarwar said. “We want everyone to pay tax so that we reduce the burden on the salaried class, which is heavily taxed.”

Officials said the cell had identified many individuals who drive luxury cars, travel frequently abroad, or live in multimillion-dollar homes while declaring minimal income.

One case involved a person owning a Rs4 billion ($14.14 million) house and multiple luxury vehicles but reporting a monthly income of only $1,400.

Last year, Sarwar said, the FBR collected Rs800 billion ($2.8 billion) through similar enforcement measures, including a 60 percent rise in tax revenue from sugar mills alone.

The agency works with the National Database and Registration Authority (NADRA) and other government departments to verify financial data, with 25 field teams tracking high-net-worth individuals across the country.

The FBR is now also reviewing the declared incomes of some of Pakistan’s top singers, fashion designers and artists as part of the ongoing probe.

“We do not hate rich people,” Sarwar added. “Our purpose is that they should pay more taxes.” 


Islamabad dismisses claims about paying up to 8 percent interest on foreign loans as ‘misleading’

Updated 22 February 2026
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Islamabad dismisses claims about paying up to 8 percent interest on foreign loans as ‘misleading’

  • Pakistan has long relied on external loans to help bridge persistent gaps in public finances and foreign exchange reserves
  • Pakistan’s total external debt, liabilities stand at $138 billion at an overall average cost of around 4 percent, ministry says

KARACHI: Pakistan’s finance ministry on Sunday dismissed as “misleading” claims that the country is paying up to 8 percent interest on external loans, saying the overall average cost of external public debt is approximately 4 percent.

Pakistan has long relied on external loans to help bridge persistent gaps in public finances and foreign exchange reserves, driven largely by a narrow tax base, chronic trade deficits, rising debt-servicing costs and repeated balance-of-payments pressures.

Over the decades, successive governments have turned to multilateral and bilateral lenders, including the International Monetary Fund, the World Bank and the Asian Development Bank, to support budgetary needs and shore up foreign exchange reserves.

The finance ministry on Sunday issued a clarification in response to a “recent press commentary” regarding the country’s external debt position and associated interest payments, and said the figures required contextual explanation to ensure accurate understanding of Pakistan’s external debt profile.

“Pakistan’s total external debt and liabilities currently stand at $138 billion. This figure, however, encompasses a broad range of obligations, including public and publicly guaranteed debt, debt of Public Sector Enterprises (both guaranteed and non-guaranteed), bank borrowings, private-sector external debt, and intercompany liabilities to direct investors. It is therefore important to distinguish this aggregate figure from External Public (Government) Debt, which amounts to approximately $92 billion,” it said.

“Of the total External Public Debt, nearly 75 percent comprises concessional and long-term financing obtained from multilateral institutions (excluding the IMF) and bilateral development partners. Only about 7 percent of this debt consists of commercial loans, while another 7 percent relates to long-term Eurobonds. In light of this composition, the claim that Pakistan is paying interest on external loans ‘up to 8 percent’ is misleading.

The overall average cost of External Public Debt is approximately 4 percent, reflecting the predominantly concessional nature of the borrowing portfolio.”

With respect to interest payments, public external debt interest outflows increased from $1.99 billion in Fiscal Year (FY) 2022 to $3.59 billion in FY2025, representing an increase of 80.4 percent, not 84 percent as reported. In absolute terms, interest payments rose by $1.60 billion over this period, not $1.67 billion, it said.

According to the State Bank of Pakistan’s records, Pakistan’s total debt servicing payments to specific creditors during the period under reference were as follows: the IMF received $1.50 billion, of which $580 million constituted interest; Naya Pakistan Certificates payments totaled $1.56 billion, including $94 million in interest; the Asian Development Bank received $1.54 billion, including $615 million in interest; the World Bank received $1.25 billion, including $419 million in interest; and external commercial loans amounted to nearly $3 billion, of which $327 million represented interest payments.

“While interest payments have increased in absolute terms, this rise cannot be attributed solely to an expansion in the debt stock,” the ministry said. “Although the overall debt stock has increased slightly since FY2022, the additional inflows have primarily originated from concessional multilateral sources and the IMF’s Extended Fund Facility (EFF) under the ongoing IMF-supported program.”

Pakistan secured a $7 billion IMF bailout in Sept. 2024 as part of Prime Minister Shehbaz Sharif’s efforts to stabilize the South Asian economy that narrowly averted a default in 2023. The government has since been making efforts to boost trade and bring in foreign investment to consolidate recovery.

“It is also important to note that the increase in interest payments reflects prevailing global interest rate dynamics. In response to the inflation surge of 2021–22, the US Federal Reserve raised the federal funds rate from 0.75-1.00 percent in May 2022 to 5.25–5.50 percent by July 2023. Although rates have since moderated to around 3.75 percent, they remain significantly higher than 2022 levels,” the finance ministry said.

“The government remains committed to prudent debt management, transparency, and the continued strengthening of Pakistan’s macroeconomic stability,” it added.