RIYADH: Saudi fashion label HINDAMME showcased its “Hejaz Collection” at Riyadh Fashion Week recently, paying tribute to the Kingdom’s western province.
Creative head Mohammed Khoja began the runway presentation with a series of monochrome full-length dresses, knit cardigans, and silk button-downs, all printed with an Arabic font that was a motif throughout the show.
The font was reminiscent of the brand’s 2024 “Petroglyphs Collection,” highlighting Khoja’s previous work.
Leopard-print elevated scarves and hats, while zebra-print hats, fur sweaters, silk dresses, and metallic boxy jackets added an electric edge to the new line.
One of the hero pieces — a single-breasted floor-length leather coat — symbolized the unisex versatility of the brand that was styled on both male and female models on the runway.
A silky, hot-pink ensemble was a highlight of the collection as a model adorned a mesh veil embroidered with the Arabic phrase “Arous Albahr,” which translates to “mermaid” or “bride of the sea.”
The phrase is usually used to refer to the city of Jeddah due to its strategic location on the Red Sea coast, making it a significant meeting point between countries and cultures historically.
Sunday night’s event gathered fashion enthusiasts and Saudi creatives, including musician Mishal Tamer — who also modeled one of the pieces during the show — as well as style and fashion influencer Faisal Ghazzawi, and digital creator Nirvana Abdul.
The brand, established in 2016, has become known for its contemporary, luxury, ready-to-wear pieces that are inspired by the concept of East meets West.
Khoja’s designs often blend elements of his native Saudi culture. His debut collection integrated contemporary interpretations of the “Al-Qatt Al-Aseeri” pattern into garments.
The pattern style is a traditionally female interior wall decoration, described by UNESCO as “an ancient art form considered as a key element of the identity of the region of Asir.”
Riyadh Fashion Week wrapped up on Oct. 21 with a showcase by designer Stella McCartney.
