Nestlé, KAUST partner to advance research and innovation in food and agriculture

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Updated 15 October 2025
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Nestlé, KAUST partner to advance research and innovation in food and agriculture

Nestlé Saudi Arabia has announced the signing of a strategic MoU with King Abdullah University of Science and Technology, in the presence of high-level officials from the Ministry of Investment, Nestlé and KAUST. The agreement marks a significant step toward establishing a joint framework for collaboration in the fields of packaging, agriculture, and food technology. 

The signing ceremony was attended by Yasser Abdul Malak, chairman and chief executive of Nestlé Middle East and North Africa; Robert Helou, chief executive of Nestlé Saudi Arabia; and Dr. Ian Campbell, senior vice president of the National Transformation Institute at KAUST. The partnership seeks to develop innovative and sustainable solutions that enhance public health, strengthen food safety standards, and support national efforts to localize knowledge and foster innovation within the food ecosystem. 

The collaboration focuses on advanced research in food and nutrition sciences, aiming to develop solutions that promote healthy lifestyles and environmental sustainability, leveraging KAUST’s world-class research ecosystem — which includes scientists from more than 120 nationalities — and Nestlé’s global expertise in food technology. 

The agreement reflects Nestlé’s long-term commitment to investment in the Kingdom. In November 2022, the company signed an agreement with the Ministry of Investment to invest SR7 billion ($1.86 billion) over 10 years, covering the establishment of an advanced manufacturing facility and the launch of various research and development projects. 

Commenting on the importance of the agreement, Helou said: “This partnership builds on Nestlé’s long-standing investment in Saudi Arabia and contributes to improving quality of life and public health through research and solutions that support sustainable food supply chains and meet the evolving aspirations of the Saudi market, in alignment with the goals of Saudi Vision 2030.” 

Campbell added: “This agreement with Nestlé Saudi Arabia marks an important step in advancing national priorities through science and innovation. By combining King Abdullah University of Science and Technology’s research expertise with Nestlé’s industrial leadership, we aim to deliver solutions in food, health, and agriculture that improve quality of life and promote sustainable development. This partnership also reflects our shared commitment to supporting Saudi Vision 2030 through empowering national talent, enhancing food security, and driving long-term economic value.” 

Dr. Rania Abou Samra, head of research and development and innovation at Nestlé Middle East and North Africa, said: “At Nestlé, we believe that innovation in food technology is the key to achieving a healthier and more sustainable food future. Our collaboration with King Abdullah University of Science and Technology opens new horizons for developing modern technologies that meet consumer needs and contribute to the well-being of society.” 

The MoU aligns with the objectives of Saudi Vision 2030, addressing scientific challenges in food and health, supporting local agricultural production, improving crop efficiency, and contributing to the development of a knowledge-based economy that enhances quality of life.

Both parties affirmed that this partnership reflects a shared understanding of the importance of combining investment, scientific research, and innovation — translating into tangible projects that support sustainable development and place human health at the core of their priorities. 


ALJ Motors champions Toyota SUVs’ off-road legacy

Updated 07 January 2026
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ALJ Motors champions Toyota SUVs’ off-road legacy

Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia since 1955, has launched the second edition of its off-road initiative — an immersive driving experience designed to engage guests and showcase the real-world capabilities of Toyota’s SUV lineup in the Kingdom’s desert terrains. The activation takes place on weekends, starting initially in Riyadh and continuing through Jeddah, before concluding in Dammam on Jan. 24.
The multi-city activation is designed to engage guests through Toyota’s SUV lineup in fun and exciting ways, offering a hands-on opportunity to experience vehicle performance, control, and versatility. The lineup features a wide range of Toyota SUV models, including the Land Cruiser HEV Max, a hybrid vehicle built for performance. Beyond the off-road drives, the activation offers a welcoming weekend setting with supporting activities suitable for families and younger guests, creating a well-rounded experience for visitors of all ages.
Building on the success of its inaugural edition, which welcomed more than 4,500 participants and attracted over 10,000 attendees, the second edition continues to focus on meaningful guest engagement through interactive and experiential driving activities while emphasizing safety, trust, and enjoyment. Through this approach, ALJ Motors champions Toyota’s off-road legacy while creating an experience that further connects guests with Toyota’s renowned SUV lineup.
Shahad Nassier, managing director of marketing communications at ALJ Motors, said: “Following the strong response to the inaugural season, the return of this off-road experience allows us to continue engaging our guests in an authentic and exciting way. In this second edition, we have further refined the driving routes and elevated the overall experience to better serve our guests and their families. By bringing Toyota’s SUV lineup into real desert environments, we provide an opportunity for guests to experience vehicle performance firsthand, while reinforcing the values of reliability and capability that have long defined Toyota’s presence in the Kingdom.”
The experiential initiative deepens guest relationships, supports informed vehicle choice, and reflects ALJ Motors’ ongoing role in delivering reliable and diversified mobility solutions across the Kingdom, in line with Saudi Vision 2030. 
Guests interested in participating in the off-road experience can register for the upcoming activations in Jeddah on Jan. 9-10, followed by Dammam on Jan. 16-17 and 23-24, through ALJ Motors’ official social channels.