Saudi tourism ministry opens new offices to boost services

A recent report indicated that tourism is a major economic sector in Madinah, employing 11 percent of the region’s workforce in the first quarter of 2025. (SPA)
Short Url
Updated 13 October 2025
Follow

Saudi tourism ministry opens new offices to boost services

  • Madinah ranks second after Makkah in average length of stay, with visitors spending about four nights

JEDDAH: The Ministry of Tourism has inaugurated new offices in the Makkah and Madinah regions as part of its initiative to improve the efficiency of tourism services, according to the Saudi Press Agency.

Ministry spokesperson Mohammed Al-Rasasimah said that the offices would oversee inspections, ensure regulatory compliance, support investors, enhance service quality, coordinate with government entities and provide a more integrated approach to managing tourism services for pilgrims and visitors.

A recent report indicated that tourism is a major economic sector in Madinah, employing 11 percent of the region’s workforce in the first quarter of 2025.

The Madinah Chamber of Commerce’s sectoral report also highlighted strong performance in hospitality, with the highest hotel occupancy rate in the Kingdom during the last quarter of 2024. Serviced apartments recorded an occupancy rate of 48.7 percent, the SPA reported.

Madinah ranks second after Makkah in average length of stay, with visitors spending about four nights. These trends align with Vision 2030’s aim to develop tourism and hospitality as sustainable economic sectors that create diverse job opportunities.

 


Where We Are Going Today: Ana Starter Sourdough Factory in Dammam

Updated 25 February 2026
Follow

Where We Are Going Today: Ana Starter Sourdough Factory in Dammam

Since returning to live in the Kingdom after years abroad with the best bakeries at my fingertips, I have been on a mission to find suitable sourdough locally. I sampled many mediocre ones, but one would rise above the rest: Ana Starter Sourdough Factory.

I first met founder Aisha Al-Omair at the Juthoor Farmer’s Market and tried her bread then. I liked it immediately.

“Ana Starter Sourdough Factory started as a passion for creating and fermenting the healthiest bread and introducing it to the Saudi market,” she told me at the time.

It began as a personal mission then expanded — like the dough — to serve the community.

“For a long time, I’ve suffered feeding my kids proper bread. The breads that were available at the supermarkets or at local bakeries had instant yeast, that never really took time to ferment, and therefore, when you consume the average bread, you notice some stiffening, you notice indigestion, you notice bloating and heartburn.”

Indeed, I did not feel any bloating or heartburn after devouring a slice or a few so I recently went on a quest to find more.

I ventured to Dammam to find her factory shop. It is a tiny slither of a place — I almost missed it while driving past factories in the Industrial City.

The shop comes with a decadent whiff of delicious bread.

Upon entering, you will see fridges stocked with bread and goodies like jams and butters (from other brands) that complement the bread well.

The sourdough offerings include jalapeno cheddar, zataar, plain and about a dozen other flavors.

The hassawi sourdough, made with local dates from neighboring Al-Ahsa, quickly became my favorite. It has little bits of dates tucked inside like tiny treasures.

Each slice is separated with a sheet, making it easy to freeze and pull out what you need without slices sticking together.

Fluffy with a rustic crust, it is great for sandwiches, dipping in olive oil, or slathering with salted butter.

My freezer is now packed with loaves.

At around SR45 ($12) per loaf, the price is slightly steep for the local market, but the superior quality is worth the extra dough.

Each day, they post on Instagram Stories showing what is available for pickup — and the quantity of each item.

Ordering is easy: Send a DM to reserve a loaf, swing by the shop, or opt for delivery.

• For more details, check their Instagram @anaastarter.