Conceicao named as new coach of Al-Ittihad

Former AC Milan manager Sergio Conceicao will take over as coach of Al Ittihad following the sacking of Laurent Blanc, the Saudi Arabian Pro League club announced on Wednesday. (X/@lessportsplus)
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Updated 08 October 2025
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Conceicao named as new coach of Al-Ittihad

  • The Portuguese coach was revealed in a video on social media titled “The King Rules the Game“
  • He has signed a two-year contract and is the fourth Portuguese to manage the club

RIYADH: Former AC Milan manager Sergio Conceicao will take over as coach of Al-Ittihad following the sacking of Laurent Blanc, the Saudi Arabian Pro League club announced on Wednesday.
The Portuguese coach, who also won 52 caps as a player, was revealed in a video on social media titled “The King Rules the Game.”
“Victory is not a choice,” says Conceicao, 50, in the video.

“It is an identity that defines us. Rivals may change and their allies will fall but the champion remains.
“The champion owns the game. I am Sergio Conceicao, I came to build glory with Ittihad.”
He has signed a two-year contract and is the fourth Portuguese to manage the club, the most recent being current West Ham boss Nuno Espirito Santo who left in 2023.

Conceicao spent seven years in charge of Porto winning the Portuguese league three times before moving to Milan in the middle of last season.
He was fired after AC Milan finished eighth in Serie A and lost to Bologna in the Italian Cup final.
Al-Ittihad are currently third in the Saudi Pro League, three points behind leaders Al-Nassr.
It was a 2-0 defeat by their rivals at the end of September that spelt the end of Blanc’s 14 months in charge.


Spain will host 2030 World Cup final, says RFEF president

Updated 28 January 2026
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Spain will host 2030 World Cup final, says RFEF president

  • Louzan did not say whether the match would be played at Santiago Bernabeu or Camp Nou
  • Once completed in late 2028, the new stadium in Morocco is expected to hold 115,000 spectators

MADRID: Spanish Football Federation (RFEF) President Rafael Louzan has said that Spain will stage the final of the 2030 World Cup, which will be co-hosted by Spain, Portugal and Morocco.
Morocco wants to stage the game in Casablanca at the Grand Stade Hassan II, a huge stadium currently under construction north of the city.
“Spain has proven its organizational capacity over many years. It will be the leader of the 2030 World Cup and the final of that World Cup will be held here,” Louzan said late on Monday ⁠at an event organized by the Madrid Sports Press Association.
Louzan did not say whether the match would be played at Madrid’s Santiago Bernabeu or Barcelona’s Camp Nou, the two leading candidates.
Once completed in late 2028, the new stadium in Morocco is expected to hold 115,000 spectators. Morocco’s Royal Football Federation (FRMF) ⁠President Faouzi Lekjaa last year expressed his wish to see a final against Spain in Casablanca.
Louzan also alluded to the challenges Morocco faced during its hosting of the last Africa Cup of Nations, including the chaotic scenes during the final between Senegal and Morocco this month.
That match, which Senegal won 1-0, was overshadowed by fan disruptions and player protests that temporarily halted play.
“Morocco is really undergoing a transformation in every sense, with magnificent stadiums,” Louzan said. “We must ⁠recognize what has been done well. But in the Africa Cup of Nations, we have seen scenes that damage the image of world football.”
FIFA and the Portuguese and Moroccan football federations have not responded to requests for comment on the final’s location.
FIFA told Reuters last year it was premature to decide the venue for the 2030 final, saying the host city for the 2026 World Cup final was revealed only two years before the tournament. World soccer’s ruling body has the final say on where the match will be played.