Actress Tara Emad, Saudi designer Ahmed Hassan join BoF 500’s 2025 list of global fashion leaders

Tara Emad and Ahmed Hassan have been named among the newest inductees to The Business of Fashion (BoF) 500 Class of 2025. (Instagram/Supplied)
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Updated 04 October 2025
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Actress Tara Emad, Saudi designer Ahmed Hassan join BoF 500’s 2025 list of global fashion leaders

DUBAI: Montenegrin Egyptian actress and model Tara Emad has been named among the newest inductees to The Business of Fashion (BoF) 500 Class of 2025, which recognizes individuals shaping the global fashion industry, alongside Saudi designer Ahmed Hassan, co-founder of streetwear label KML.

The BoF 500 is an annual index by the London-based platform The Business of Fashion, founded by Imran Amed, that celebrates designers, creatives, models, executives and entrepreneurs redefining the global fashion landscape. Each year, 100 new members are selected based on their impact, industry nominations and extensive editorial research.

Emad, who serves as a Cartier ambassador, is best known for her roles in the recently released Arabic action-comedy “Darwish,” the Arabic adaptation of “Suits,” Netflix’s family drama “Catalog,” and the film “Siko Niko.”

A fixture on red carpets across the region, she has become one of the Arab world’s most recognizable faces, championing regional designers while maintaining a strong international presence.

Meanwhile, Hassan’s inclusion reflects the continued rise of Saudi Arabia’s creative scene and its expanding presence in the global fashion industry.

As co-founder of KML — known for its bold streetwear aesthetic infused with local cultural influences — Hassan, together with his brother and business partner Razan, has helped to bring Saudi design to the international stage.

In 2022, the brand was a semifinalist for the prestigious LVMH Prize — an annual award for young fashion designers run by the eponymous fashion conglomerate.

The Fashion Commission also recognized their potential, providing support that led to KML showcasing its collections at fashion weeks in Paris, Riyadh and Milan.

“Paris was a wonderful experience,” Ahmed previously told Arab News. “People found our clothes rebellious — especially the skirts for men. But it was rebellious to wear pants in Saudi Arabia 200 years ago! Men everywhere here wore skirts — there were different names for them.”

This year’s BoF 500 Class of 2025 includes 100 new names from 30 countries, spanning 40 nationalities. Among the inductees are musicians Kendrick Lamar and Tems, designers Giambattista Valli and Michael Rider, and models Hailey Bieber and Mamour Majang.

Past Arab members of the BoF 500 include Saudi couturier Mohammed Ashi, founder of Ashi Studio, who became the first designer from the Kingdom to join the index in 2023.


Ramadan routines around the Kingdom 

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Ramadan routines around the Kingdom 

RIYADH: Saudi Arabia is home to a diverse array of Ramadan customs, with each region boasting time-honored traditions. Here  is how the holy month is celebrated in various parts of Saudi Arabia.

NAJD 

One of the most significant Ramadan traditions in parts of Najd is Isha Al-Walidayn (the ‘parents’ dinner’), in which families prepare meals that are shared with relatives, neighbors and those in need. Often organized by neighborhood groups, the gatherings take place during iftar or after taraweeh. Families either invite relatives, neighbors and passersby to share the meal at home or send dishes to surrounding households and those in need. 

While rooted in charity, the tradition is equally about memory and community, offering a way to honor loved ones while strengthening social ties.  

In places including Qassim, the practice may be repeated several times throughout the month. The custom has been passed down through generations and remains part of Najd’s social fabric, reflecting the family-centered rhythm of Ramadan in the area.  

Hajar Alqusayer 

HIJAZ 

For more than a century, the chant of “Sidi Shaheen” has echoed through the narrow alleys of Madinah, marking the approach of Ramadan and signaling one of Hijaz’s most cherished folk traditions. Observed in the second half of Sha’ban — the month preceding Ramadan — the custom sees groups of boys walking through neighborhoods, singing traditional verses in celebration of the holy month’s imminent arrival. The practice remains particularly strong in Madinah, though it is also known across the wider Hijaz region. 

As part of the tradition, children carry a small container known as a quff, used to collect sweets, nuts and coins offered by households they visit. Moving from door to door, they chant in unison, their songs met with open doors and generous smiles. 

In preparation, families stock up on treats — particularly nuts and traditional sweets such as mushabak (pictured) — ensuring they are ready to share in the joy. 

Nada Hameed 

EASTERN PROVINCE 

Gargee’an, a traditional festival which is primarily celebrated mid-Ramadan in Gulf countries; specifically Kuwait, Bahrain, Iraq, the UAE, and in Saudi Arabia’s Eastern Province. It is not commonly observed in other parts of the Kingdom.  

Traditionally, boys in crisp white thobes and girls adorned in intricate jalabiyas go door-to-door in their neighborhoods and collect sweets and goodies in their handwoven baskets. It is a chance for them to reconnect with the community and spread colorful cheer. 

In recent years, however, the King Abdulaziz Center for World Culture (Ithra) in Dhahran has staged its own Gargee’an, providing candies for the kids as well as numerous indoor and outdoor activities for youngsters of all ages — including the young at heart — alongside performances of traditional folk songs and other live shows. 

The main plaza at Ithra, the Library and Energy Exhibit will each have Instagram-worthy moments. Entry to the center is free, though certain events — such as those at The Children’s Museum — require you to purchase tickets on the premises. 

Jasmine Bager 

JAZAN 

In Jazan, Ramadan is scented with wood smoke and freshly baked bread. Across villages and coastal towns, families still use the traditional mifa — a clay oven — to prepare corn and millet breads to eat at iftar. A staple of the season is mafalt (pictured), a creamy mixture of flour and milk often eaten at suhoor, valued for its simplicity and ability to sustain you through long fasting hours.  

Another distinctive feature of Ramadan in Jazan is the communal spirit of preparation. Neighbors exchange dishes before sunset, ensuring no table is without the region’s signature flavors. Evenings often extend into open-air gatherings where stories are shared and elders recount how Ramadan was observed generations ago. In Jazan, the holy month is less about extravagance and more about preserving culinary heritage and close-knit community bonds.  

Rahaf Jambi 

HAIL 

Since Ramadan this year is taking place while the weather in Hail is still relatively cool, it has been common to see dozens of people gathering along the banks and beds of nearby valleys — particularly in Mashar, Tuwaren, and Naqbin in the late afternoon, setting up seating and making arrangements for iftar. 

Coffee and tea are typically brewed over a fire, and participants often bring homemade dishes including lamb or chicken soups, vegetable or meat pastries, and Hail-style keubaiba —square-folded vine leaves filled with rice and a blend of spices, including cumin, black pepper, and dried lime. Sometimes, participants pool resources to buy a young lamb to eat. The liver is seasoned and cooked with onions, while the rest of the meat is prepared with rice for consumption at suhoor. 

Between iftar and suhoor, people socialize or play volleyball — a favorite activity for many Saudis during Ramadan. 

Hebshi Alshammari 

QATIF 

On the fifteenth night of Sha’ban, and again in the middle of Ramadan, children run through the streets of Qatif in traditional dress, going from house to house in celebration of Nasfa, a holiday celebrated in cities across the Arab world, but, in Saudi Arabia, only in Qatif (although it is practically identical to Gargee’an).  

“This celebration is not a fleeting ritual; it is a collective memory, a bridge connecting past to present,” Ismail Hejles, a Saudi researcher of traditional architecture from Qatif, told Arab News. “It teaches that religion was never meant to be stern, and that joy can be part of worship when it is pure.” 

Historians suggest the custom of children going door to door to receive gifts developed in tightly knit urban neighborhoods, where strong community bonds allowed the practice to flourish. And Nasfa is not just a distribution of sweets; it is a distribution of joy.  

“On that night, homes are equal,” Hejles said. “The rich give, and the poor give. The child is not asked who they are or which family they belong to.” 

Tamara Aboalsaud