Spotify launches first ‘Loud & Clear’ report in Saudi Arabia, spotlighting royalties and artist growth

Akshat Harbola presents Spotify’s global streaming milestones, underscoring the growing role of Saudi artists in international music markets. (Supplied)
Short Url
Updated 02 October 2025
Follow

Spotify launches first ‘Loud & Clear’ report in Saudi Arabia, spotlighting royalties and artist growth

RIYADH: Spotify has released its first Saudi “Loud & Clear report, highlighting the rise of the Kingdom’s music industry, where local artists are leveraging global discovery into sustainable careers.

According to the report, Saudi artists generated more than SR13 million ($3.5 million) in royalties on Spotify in 2024 — a 76 percent increase from the previous year and more than double the total in 2022. At the same time, Saudi artists were discovered by first-time listeners more than 220 million times. According to Spotify, more than 90 percent of royalties came from audiences outside the Kingdom.




Saudi musicians perform live at Spotify’s Loud & Clear Saudi Arabia edition, highlighting the diversity and creativity shaping the Kingdom’s sound. (Supplied)

“Saudi Arabia is one of the most exciting music markets in the Middle East today. If you look back just a decade, much of the scene was underground. Fast-forward to now, and the story is very different: Artists are reaching audiences at scale, royalties are growing fast, and the ecosystem is buzzing with possibility,” said Akshat Harbola, managing director for Spotify MENAP.

He added that the momentum was “undeniable,” noting that Saudi Arabia’s Music Commission projects the industry could become a half-billion-dollar market within the next decade. “To realize that vision, every stakeholder needs to come together, and the time to start that conversation is now,” he said.

The Loud & Clear event in Riyadh on Thursday was designed as a conversation-starter, bringing together artists, industry leaders and fans to examine how streaming revenues are shaping careers. Harbola described the milestone as proof that music is becoming a viable profession in the Kingdom. “We celebrated some powerful wins, more than SR13 million in royalties generated, with many Saudi artists now generating over SR100,000 last year. This is proof that music can become a sustainable career,” he said.




⁠Spotify MENAP Managing Director Akshat Harbola and Saudi Music Commission CEO Paul Pacifico discuss the Kingdom’s fast-growing music industry during the first Loud & Clear event in Riyadh. (Supplied)

Spotify’s report also showed that Saudi music consumption on the platform has grown by nearly 200 percent since 2020, fueled by local pride and younger audiences. Harbola emphasized that the goal is not only growth but transparency: “By breaking down how royalties flow, how rights are protected, and how artists can truly earn from their work, we can build a more transparent and sustainable system from day one.”

What stood out most, he said, was the diversity of the Saudi music scene. “Of course, Tarab remains a powerful genre, but alongside it you now have electronic producers filling global arenas, and singer-songwriters blending Arabic and English in ways that feel fresh and original,” Harbola said, citing acoustic performances that showcased the mix of languages and styles now defining the Kingdom’s sound.




Audience at Beast House, JAX District, Riyadh, attending the launch of Spotify’s first Loud & Clear report in Saudi Arabia, which revealed over SAR 13 million in royalties generated by Saudi artists in 2024. (Supplied)

Spotify has already launched initiatives such as RADAR Arabia, EQUAL Arabia, and Fresh Finds Saudi to support emerging talent. Harbola underlined that discovery remains at the heart of the platform. “In 2024 alone, Spotify helped drive more than 220 million discoveries of Saudi artists worldwide,” he said.

Looking ahead, Spotify announced a new Saudi campaign, The GM of Vibes, celebrating the creativity and energy of the Kingdom’s listeners. “We’re incredibly focused on our mission to support artists and to educate music fans about streaming music legally. The more they stream, the more their favorite artists can sustain a living from their art,” Harbola said.

As Saudi Arabia’s music ecosystem accelerates under Vision 2030, Spotify’s data-driven push for transparency signals a new era where artists are not only being heard but increasingly rewarded.


‘The Wild Within’ sees artists breathe new life into Mideast buildings

Updated 16 December 2025
Follow

‘The Wild Within’ sees artists breathe new life into Mideast buildings

DUBAI: Lens-based artist Ryan Koopmans and digital artist Alice Wexell are staging a showcase at Dubai’s Leila Heller Gallery that breathes new life into regional buildings.

The series of digital artworks is part of the exhibition “The Wild Within,” featuring images of old structures in Beirut, Istanbul, and Abu Dhabi filled with wild flowers.

Two of the largest works, “Heartbeats” and “The Wish,” are displayed using Ventana, a microLED architectural display surface created by visual technology company Megapixel.

'Around Us' by Ryan Koopmans and Alice Wexell. (Supplied) 

The former artwork depicts the entrance hall of Qasr Al-Watan, the UAE’s presidential palace in Abu Dhabi, while the latter reimagines the upper floors of the Emirates Palace Mandarin Oriental in Abu Dhabi.

“Each building we work with comes to us through a combination of research, travel, and intuition,” the artists told Arab News in a joint statement.

'Constellations' by Ryan Koopmans and Alice Wexell. (Supplied) 

“We are drawn to structures that carry both emotional and historical resonance, often buildings that once embodied human ambition and now exist in a state of quiet transformation.”

Koopans and Wexell made sure to research the context of each building they choose to recreate, saying “an old villa in Jeddah or a former school in Sharjah each hold their own cultural memory, influencing everything from the lighting and atmosphere to the plants and flowers that we digitally sculpt and implement into the photographs.”

'Heart of Sharjah' by Ryan Koopmans and Alice Wexell. (Supplied) 

The hypnotic works depict the interior of buildings in the region, with digitally rendered flowers carpeting the floor in a bid to “(reimage) these spaces (and) explore the relationship between nature, place, and time, while celebrating each site as a unique work of architecture with its own spirit and story,” the artists said.

Koopmans is of dual Canadian and Dutch heritage, while Wexell is Swedish and based in Stockholm, so it is noteworthy that both artists chose to explore the Middle East for their latest project.

'Blossom of the Ancestors' by Ryan Koopmans and Alice Wexell. (Supplied) 

“In the Middle East especially, the architecture reflects a layered past that merges different styles and eras, while also expressing a sense of renewal and forward-looking energy, particularly in the region’s fantastic contemporary buildings. We are drawn to the symmetry, geometry and patterns that are found not only in nature itself, but in the architectural language of the region both past and present,” they said.

The series — featuring works such as “Adore You,” “Between Worlds,” and “Blossom of the Ancestors” — explores contrasts between the natural world and human-made forms, as well as the traditional and contemporary worlds.

“We are interested in how these elements coexist and merge into one another, creating a sense of hyperrealism that feels both familiar and imaginary. By merging photography with digital sculpture, the artworks question where the boundary lies between documentation and invention, and how technology can extend rather than replace our sense of the natural world.”

'Under the Rain of Light' by Ryan Koopmans and Alice Wexell. (Supplied) 

Although the scale of the artworks ensures they leave the viewer entranced, it did pose challenges, according to the artists.

“Presented at a large scale, every texture in these artworks becomes visible, which can be demanding but is also incredibly rewarding. The magnified detail allows the visceral and atmospheric layers of the pieces to come through with greater impact,” they said, adding that each piece took “many months” to create.

“Ultimately, we want our collectors to experience a sense of wonder and contemplation, as if they are standing inside a dream that feels both entirely real yet unreal.”

The exhibition runs until Jan. 15, 2026.