Amina Muaddi turns heads at Louis Vuitton show in Paris

Amina Muaddi attended the Louis Vuitton show. (Getty Images)
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Updated 01 October 2025
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Amina Muaddi turns heads at Louis Vuitton show in Paris

DUBAI: Jordanian Romanian designer Amina Muaddi attended the star-studded Louis Vuitton show during Paris Fashion Week.

For the event, which took place on Tuesday, she wore a black oversized leather coat with brown trim accents and black feathered detailing along the collar, sleeves and front. She styled it with sheer black tights and leopard-print pointed heels, and accessorized with a structured Louis Vuitton handbag with chain detailing, along with diamond stud earrings.




Amina Muaddi wore a black oversized leather coat with brown trim accents. (Getty Images)

Inside the venue, Emma Stone joined Zendaya, Jennifer Connelly, Jaden Smith, Ana de Armas and Sophie Turner in the front row.

This season has seen a wave of change, with several major houses debuting new creative directors. Yet at Louis Vuitton, one constant remained: Nicolas Ghesquiere. He has steered the label’s women’s line since 2013 and doubled down on his message this year.

Inside gilded salons, with fall light pouring through 17th-century windows he staged another jump through time. His Spring/Summer 2026 collection fused past and present, with corseted waists, Juliette sleeves, tubular arms and giant silk turbans. Feathered collars mimicked fur, while baggy, sultan-style trousers added an eastern beat. A striped, ruffled coat winked like Pierrot as a bejeweled gown flashed back at the murals.

“The collection is a celebration of intimacy and the boundless freedom of the private sphere,” Ghesquiere said, adding it was “an exploration of archetypes of genre” and the “ultimate luxury of dressing for oneself.”

The set, styled as a contemporary apartment inside the Louvre, pushed the idea of private elegance into public spectacle, while Cate Blanchett’s reading of David Byrne lyrics kept the mood reflective.

Mona Tougaard, who has Danish, Turkish, Somali and Ethiopian ancestry, was among the regional models on the runway. She wore a structured ivory ensemble that featured a high-neck satin top with dramatic ruffled detailing across the shoulders and chest, leaving cut-out sections at the shoulders. The piece was styled with knee-length white shorts.


From trends to routines — how beauty is evolving in the Gulf region

Updated 36 min 30 sec ago
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From trends to routines — how beauty is evolving in the Gulf region

DUBAI: The beauty landscape in the Gulf is shifting, driven by a new generation of consumers who see skincare, self-care and digital discovery as part of their everyday lives. According to Nicole Nitschke, managing director of FACES Beauty Middle East, the region has moved far beyond simply buying products.

“Beauty in the GCC (Gulf Cooperation Council) has evolved from being product-focused to increasingly experience-driven, with consumers seeking solutions that combine effectiveness, self-care and personalization,” she told Arab News. 

Shoppers today may browse online, but many still want to touch, test and experience products in-store, creating what she describes as a balance between digital inspiration and physical retail.

That evolution is being led by Gen Z — those born between the late 1990s and early 2010s. “Gen Z in the GCC is informed, experimental and digitally connected,” Nitschke said. “Social media plays a major role in how young consumers discover and engage with beauty trends, and routines that support both appearance and wellbeing have become especially important to them.”

One of the most powerful trends shaping this generation is the rise of Asian and Korean beauty. Nitschke said: “The success of Korean beauty in the GCC is driven by a convergence of product excellence and innovation, accessible pricing and cultural influence. K-beauty is not just about products; it represents a broader lifestyle movement.”

From K-pop to K-dramas, Korean pop culture has created an aspirational pull that resonates strongly with young consumers in the region. But it is also about results, Nitschke said: “Its products deliver high quality and visible results.” 

In the Gulf’s climate, skincare routines have also become more purposeful. “GCC consumers are gravitating toward hydration-focused and barrier-supporting products, including essences, serums, ampoules and lightweight creams,” she said, adding that multi-step routines centered on skin health and self-care are especially popular.

Shoppers in the region are also highly aware of what they are putting on their skin, she says: “They are highly ingredient-conscious, value education and seek guidance that combines expertise with accessibility.”

Looking ahead, Nitschke believes Korean beauty is here to stay: “Korean beauty has become structurally integrated into the GCC market, influencing routines, expectations, and retail offerings.” It is no longer a passing trend, but a permanent part of how beauty is understood in the region.