W Communications sets up regional HQs in Abu Dhabi

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Updated 18 September 2025
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W Communications sets up regional HQs in Abu Dhabi

W Communications has expanded its global footprint with the launch of a regional headquarters in Abu Dhabi, signaling a significant, long-term investment in the Middle East — one of the world’s most dynamic growth regions.

W first entered the GCC in 2020 as agency of record for Diriyah Gate Development Authority in Saudi Arabia.

Today, the regional office brings together three complementary brands: W GCC, delivering world-class creative services from Abu Dhabi; Riyadh-based destination marketing arm Lotus Arabia, representing clients including Saudia and AROYA Cruises; and Hello Franses!, W’s celebrity and influencer division, which has worked with global sport and entertainment properties including Formula 1, Formula E and the Red Sea International Film Festival.

Together, these brands form a powerful, integrated platform designed to serve the region’s fast-evolving communications landscape.

Founded in London in 2009, W is one of the world’s most awarded independent agencies, with offices in London, New York, Singapore, Riyadh and now Abu Dhabi. The GCC hub consolidates W’s presence in the region and reflects its strategy of embedding in culture-led growth markets.

The new office will be led by Joanna Della-Ragione, managing partner, W Communications GCC, who previously served as chief marketing and communications officer at Oxagon, NEOM’s first subsidiary, and held a senior role with the Diriyah Gate Development Authority.

A former journalist, with more than 15 years’ experience spanning London and the Gulf, Della-Ragione brings deep regional expertise and international credibility to W’s Middle East expansion. 

“The Middle East represents one of the most ambitious, dynamic and creative regions in the world,” said Warren Johnson, founder and CEO of W Communications. “With flagship clients already in Riyadh, and Abu Dhabi now established as our GCC HQs, we’re embedding in the region for the long term.

This is a serious investment in talent, creativity, and partnerships in markets that are shaping the global agenda.”

Della-Ragione added: “Across the GCC — from Abu Dhabi and Riyadh to Doha — cities are reshaping culture, tourism and lifestyle on a global scale. Having both Riyadh and Abu Dhabi in our network means we can partner with organizations across the region, combining global creative credibility with deep local cultural fluency.”


Kuwait Fund for Arab Economic Development helps combat tropical diseases in Africa

Updated 15 December 2025
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Kuwait Fund for Arab Economic Development helps combat tropical diseases in Africa

The Kuwait Fund for Arab Economic Development is a leading contributor to health and development initiatives in many developing countries, especially in Africa, where tropical and neglected diseases continue to threaten public health and economic resilience. Through financing, technical support, and long-term development strategies, the fund plays a central role in strengthening health infrastructure, improving healthcare access, and supporting global efforts to reduce the burden of infectious and neglected tropical diseases.

KFAED’s approach combines infrastructure development — such as constructing and equipping hospitals and health centers — with broader public-health support including vaccination programs, awareness campaigns, and distribution of essential medical supplies. These efforts raise healthcare standards, lower infection and mortality rates, and contribute to sustainable social and economic development across vulnerable regions.

Disease burden in Africa

More than 2 billion people worldwide suffer from tropical diseases, including nearly 500 million children. Africa bears over 40 percent of this burden, with diseases such as malaria, HIV/AIDS, tuberculosis, lymphatic filariasis, and cholera causing severe humanitarian and economic consequences. In addition, a group known as neglected tropical diseases disproportionately impacts the poorest communities, resulting in chronic disability, disfigurement, and death. The WHO estimates that around 700 million people in Africa alone are infected with one or more NTDs.

High infection rates are driven by limited access to preventive care, exposure to contaminated water due to inadequate sanitation, weak healthcare systems, and conditions of fragility, conflict, and displacement. These challenges impede disease control and strain national health programs.

International cooperation to combat NTDs

In response, global institutions have mobilized to support African countries in controlling and eliminating NTDs. Research identified five diseases that can be effectively controlled through mass-treatment programs: lymphatic filariasis, river blindness (onchocerciasis), schistosomiasis, soil-transmitted helminths, and trachoma.

The NTD program now spans 47 African countries, with 36 affected by all five diseases. Each year, 300–400 million people receive treatment, and 700–800 million tablets are donated by pharmaceutical manufacturers. Despite this, only about 30 percent of infected individuals currently receive the required care, largely because many live in remote areas. Delivery depends heavily on volunteer networks and regional and local organizations.

The NTD program

The NTD program strengthens national disease-control efforts through clinical, logistical, and research support. It assists governments in developing strategic plans, conducting epidemiological studies, mapping disease distribution, evaluating program impact, and coordinating awareness and prevention campaigns. The World Health Organization oversees administrative and technical operations in partnership with several global bodies. Funding flows either directly from donors to field agencies or through pooled trust funds managed by institutions such as the World Bank and WHO.

The program targets five high-impact diseases:

  1. Lymphatic filariasis (elephantiasis): A parasitic disease transmitted by mosquitoes, affecting around 900 million people worldwide. Africa accounts for roughly 30 percent of cases, with more than 400 million people at risk.
  2. River blindness (onchocerciasis): Caused by filarial worms transmitted by blackflies, leading to blindness and chronic skin disease. About 250 million people are infected globally, 90 percent of them in Africa.
  3. Schistosomiasis (bilharzia): A waterborne disease affecting the digestive system and liver. Around 300 million people are infected worldwide, 90 percent in Africa.
  4. Soil-transmitted helminths: Parasitic worms transmitted through contaminated soil. Around 1.5 billion people worldwide are at risk, with over 290 million Africans requiring annual treatment.
  5. Trachoma: A bacterial eye infection that can cause irreversible blindness. About 2.2 million people globally suffer vision impairment due to trachoma, with nearly 185 million living in at-risk areas in Africa.

These diseases were selected due to the availability of free preventive medications, accessible field-survey tools, the ability to deliver multiple treatments simultaneously, and strong governmental commitment within affected countries.

Funding and global partnerships

KFAED is among the earliest and most consistent supporters of the NTD program. It contributed $5 million during Phase 1 (2016–2020) and another $5 million for Phase 2 (2024–2028). Other contributors include the World Bank, Bill and Melinda Gates Foundation, African Development Bank, USAID, the UK Department for International Development, pharmaceutical companies, NGOs, and African governments.

Kuwait Fund’s long-term role in Africa

Since 1974, the Kuwait Fund has financed multiple disease-control programs across Africa, particularly targeting river blindness. Its investments include:

  • First Onchocerciasis Control Program: Covering 11 West African countries.
  • Second Onchocerciasis Control Program: Supporting 20 additional countries in Central, Eastern, and Southern Africa.

Beyond NTD programs, the fund has provided more than $23 million in grants and technical assistance for global health initiatives, including the Guinea Worm Eradication Program, Roll Back Malaria, the Global Fund to Fight AIDS, Malaria and Tuberculosis, and national programs combating transboundary animal diseases.

KFAED has also financed over 70 health-sector projects worth approximately 196.7 million Kuwaiti dinars ($630 million), enhancing infrastructure, equipment, and healthcare access across many developing countries — most of them in Africa.