Arab women redefining cinema and TV: Panelists call for funding, genre diversity, equal creative power

“Her Narrative: Women Reimagining Arab Creativity” was a panel discussion that featured three trailblazing voices from the region — actor and producer Hend Sabry, filmmaker Tima Shomali, and Cinema Akil founder Butheina Kazim. (AN Photo)
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Updated 14 September 2025
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Arab women redefining cinema and TV: Panelists call for funding, genre diversity, equal creative power

  • International Congress of Arabic and Creative Industries takes place until Sept. 15

ABU DHABI: The International Congress of Arabic and Creative Industries began at Abu Dhabi’s Etihad Arena on Sunday, exploring issues around the Arabic language and its place in culture and media.

“Her Narrative: Women Reimagining Arab Creativity” was a panel discussion that featured three trailblazing voices from the region — actor and producer Hend Sabry, filmmaker Tima Shomali, and Cinema Akil founder Butheina Kazim — who spoke on the evolving role of women in Arab cinema and television.

Sabry opened by noting that Arab women still face “the same challenges as before, but with more pressure,” especially when seeking financing or leadership roles. Yet she acknowledged clear progress, adding: “In the last 10 to 15 years, we’ve reached a decent place.”

She emphasized that women must continue to push for control of their narratives, whether as writers, producers, or directors, and urged more investment in female-driven projects.

Shomali highlighted the gains she sees behind the camera, pointing to the rise of women directors and the global success of her own Netflix hit “AlRawabi School for Girls.”

She also bemoaned the persistent need to “prove ourselves at every stage” and the subtle resistance experienced when women make authoritative creative decisions. Shomali said she deliberately hired mostly female department heads on her production, finding the collaboration “smooth and barrier-free,” and she championed opportunities for women in technical fields such as cinematography and sound design.

Kazim offered a historical lens, tracing women’s influence back to early Arab cinema pioneers like Egyptian actor and producer Aziza Amir and Lebanese Egyptian actor and producer Assia Dagher. She challenged the narrative of female exclusion, noting that women make up nearly half the Arab film workforce. For Kazim, independent cinema is a vital incubator for women’s stories and deserves sustained funding and festival support.

The panelists questioned and explored industry myths: that female-led films do not sell, and that television’s popularity among women is accidental. They cited examples like Nadine Labaki’s “Caramel” and the international reach of “AlRawabi School for Girls” to reject the claims. All three agreed that capital remains the central hurdle and that financiers still back men more readily, limiting women’s creative freedom.

Looking forward, Sabry called for more genre diversity, from science fiction to thrillers; Shomali urged a structured, collaborative Arab industry; and Kazim pressed for robust funding policies.

Kazim said: “If I must pick just one thing (as a future goal): more funding opportunities for women’s works at every level — commercial and independent. And perhaps we should be biased toward the alternative-independent sector. People think it’s a niche with a small audience and little importance but I believe the deepest lessons we are discussing come from independent cinema. 

“So, revive and support festivals and funding opportunities for alternative cinema here in the UAE and across the region in a healthy way so that they complement one another.”


Amira Al-Zuhair joins Bulgari as ‘Friend of the House’

Updated 18 December 2025
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Amira Al-Zuhair joins Bulgari as ‘Friend of the House’

DUBAI: Saudi French model Amira Al-Zuhair has joined Italian luxury fashion house Bulgari as a “Friend of the House,” she announced on Instagram.

Founded in 1884, the brand is known for its jewellery, watches, fragrances, accessories, and leather goods. It is headquartered in Rome.

“I am delighted to announce that I have officially joined the Bulgari family as a Friend of the House. Looking forward to sharing more of our journey together — stay tuned!” Al-Zuhair said on social media, alongside a carousel of images.

In one of the images, taken at a Bulgari party, the model shows off a soft pink gown by Lebanese fashion house Georges Hobeika.

The event celebrated the Polychroma High Jewelry Collection, which was launched at May’s Met Gala in New York.

Al-Zuhair, born in Paris to a French mother and Saudi father, has made her mark on the fashion world and appeared on the runway for an array of renowned fashion houses.

She has walked for Missoni, Maison Alaia, Brunello Cucinelli, Balmain, Dolce & Gabbana, Giambattista Valli, Giorgio Armani, Elie Saab and many more.

In addition to her runway appearances, Al-Zuhair has featured in campaigns for high-profile brands including Prada, Chanel and Carolina Herrera.

Al-Zuhair also made a runway appearance in May when she walked in Louis Vuitton’s high jewelry collection show, held at Bellver Castle on the island of Majorca, Spain.

In late May, Al-Zuhair also reflected on her recent campaign with Balmain, sharing photos from the Resort 2025 collection shoot. “Had so much fun shooting inside the Eiffel Tower herself!” she wrote in the caption.

It was not Al-Zuhair’s first collaboration with Balmain. She previously walked for the brand during Paris Fashion Week in September.