Food and beverages spending drives Saudi POS transactions to $3.98bn

The rising number of POS transactions in Saudi Arabia highlights sustained consumer confidence and the ongoing shift toward digital payments. Shutterstock
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Updated 10 September 2025
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Food and beverages spending drives Saudi POS transactions to $3.98bn

  • Total value of POS transactions fell 5.4% from previous week
  • Spending in restaurants and cafes came in at SR1.67 billion, a 1.7% weekly dip

RIYADH: Saudi Arabia’s point-of-sale spending reached SR14.94 billion ($3.98 billion) in the week ending Sept. 6, driven by steady demand for food and beverages, official data showed.

According to the latest figures issued by the Saudi Central Bank, also known as SAMA, POS activity in the food and beverages category stood at SR2.26 billion, down 1.8 percent week on week, but remained the single largest driver of overall spending. 

The total value of POS transactions fell 5.4 percent from the previous week, largely due to a 39.2 percent decline in education-related spending. 

SAMA reported that the total number of POS transactions climbed 2.3 percent to 242.49 million. 

The rising number of POS transactions in Saudi Arabia highlights sustained consumer confidence and the ongoing shift toward digital payments, underpinned by the Kingdom’s Vision 2030 reform agenda. 

The push marks a key milestone in the country’s cashless economy ambitions under the Financial Sector Development Program.

Spending in restaurants and cafes came in at SR1.67 billion, a 1.7 percent weekly dip, while transactions at gas stations totaled SR1.08 billion. Outlays for professional and business services reached SR1.05 billion, on par with transportation at SR1.05 billion.

Apparel, clothing, and accessories accounted for SR1.03 billion in POS activity. Healthcare transactions totaled SR930.57 million, while spending on furniture and home appliances stood at SR505.68 million.

The jewelry segment recorded a 6.9 percent weekly rise to SR310.35 million.

Riyadh led all cities with SR5.17 billion in POS spending, though down 5.6 percent from the previous week. Transactions in the capital increased 3 percent to 78.86 million.

Jeddah followed with SR2.11 billion and 28.27 million transactions. In Dammam, spending reached SR737.22 million, while Makkah and Madinah logged SR583.81 million and SR576.84 million, respectively. Al-Khobar recorded SR418.24 million, followed by Buraidah at SR366.23 million, and Abha at SR197.86 million.

The latest data from SAMA indicates that consumer confidence in the Kingdom remains resilient despite global economic uncertainties, providing crucial support to Saudi Arabia’s broader economic transformation agenda.

In April, the central bank reported that the total number of non-cash retail transactions reached 12.6 billion in 2024, up from 10.8 billion in 2023, reflecting the continued growth and adoption of electronic payment systems across the country. 


Cruise Saudi strengthens global ties as Celestyal makes maiden calls to Jeddah

Updated 10 December 2025
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Cruise Saudi strengthens global ties as Celestyal makes maiden calls to Jeddah

JEDDAH: Saudi Arabia is accelerating its push to become a global cruise hub, with Cruise Saudi — a wholly owned Public Investment Fund subsidiary — expanding international partnerships to draw more travelers to the Kingdom’s Red Sea and Arabian Gulf ports.

The latest milestone came as award-winning Greek cruise line Celestyal completed its first-ever calls to Jeddah, signaling rising global interest in Saudi Arabia’s cultural and natural attractions.

The visits form part of Cruise Saudi’s strategy to build a year-round cruise ecosystem that supports tourism growth, boosts local supply chains, and contributes to the Kingdom’s broader economic diversification.

Three UNESCO World Heritage Sites — AlUla, Jeddah Historic District, and Al-Ahsa Oasis — are now accessible by sea, with curated shore excursions designed to deepen visitor engagement.

Cruise Saudi aims to welcome 1.3 million cruise passengers annually by 2035, creating 50,000 direct and indirect jobs and positioning the Kingdom as a premier international cruise destination.

The 1,360-passenger Celestyal Discovery arrived in Jeddah on Dec. 5, following the 1,260-passenger Celestyal Journey, which made its maiden call on Nov. 29. The Journey concluded a seven-night Athens–Jeddah itinerary with stops in Turkiye and Egypt, marked by a traditional plaque exchange ceremony attended by Cruise Saudi executives, port officials and Celestyal representatives.

Passengers were welcomed with traditional Saudi hospitality and toured Jeddah’s historic Al-Balad district, bustling souks, and cultural sites. Some Muslim travelers also visited Makkah to perform Umrah.

“We are honored to celebrate our maiden call in Jeddah alongside our partners at Cruise Saudi, marking the beginning of a long and effective relationship,” said Lee Haslett, chief commercial officer at Celestyal.

He added that Jeddah’s role as “the cultural heart of Saudi Arabia” presents strong potential for cruise tourism.

Barbara Buczek, chief destination experiences officer at Cruise Saudi, told Arab News: “This maiden Red Sea sailing highlights the strong appeal of the region and aligns with Cruise Saudi's commitment to developing seamless, high-quality cruise experiences in Saudi Arabia.”

She noted that Celestyal’s expanded itineraries reflect rising demand for distinctive Red Sea and Arabian Gulf voyages.

Since its launch in 2021, Cruise Saudi has activated five cruise ports, introduced Aroya Cruises, the Kingdom’s first homegrown cruise line, and established Aman at Sea, an ultra-luxury JV with Aman Group set to launch in 2027. The company manages the full value chain — from terminals and berths to curated excursions — and has already welcomed more than 600,000 passengers of over 120 nationalities.

Celestyal, which carries more than 140,000 passengers annually across two refurbished vessels, is aligning with the Kingdom’s Vision 2030 ambition to transform coastal tourism. After departing Jeddah, both Celestyal ships continued to Abu Dhabi to begin the company’s second Arabian Gulf season.

Aroya Cruises has also launched a new seasonal program featuring stops in Mykonos, Athens, Crete, and coastal cities in Turkiye, expanding on a successful inaugural season that attracted over 95,000 guests.

The growing activity underscores Saudi Arabia’s emergence as a world-class cruise destination, supported by modern infrastructure, expanding routes, and experiences that highlight the Kingdom’s culture, heritage and hospitality.