From Riyadh to the world, Saudi TikTokers drive creative growth

The Riyadh event featured panel discussions with local content creators and presentations on how tiktok is shaping opportunities for entrepreneurs and small businesses in Saudi Arabia. (Supplied)
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Updated 09 September 2025
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From Riyadh to the world, Saudi TikTokers drive creative growth

  • The report found that TikTok advertising tools generated SR3 billion in additional revenue for SMBs, with 61 percent of Saudi businesses on the platform reporting improved brand visibility

RIYADH: Saudi content creators took center stage at a TikTok event in Riyadh’s JAX Beast House, where the platform highlighted its role in supporting the Kingdom’s creative economy.

The gathering featured panel discussions with local content creators Yasmeen Al-Shafai and Fareed Al-Shahrani, alongside presentations on how TikTok is shaping opportunities for entrepreneurs and small businesses in Saudi Arabia.




The Riyadh event featured panel discussions with local content creators and presentations on how tiktok is shaping opportunities for entrepreneurs and small businesses in Saudi Arabia. (Supplied)

“The way we are impacting doing business in Saudi Arabia is by bridging companies with creators and getting them to work with one another,” Shadi Kandil, TikTok general manager of global business solutions for the Middle East, Turkiye, Africa, Central and South Asia, told Arab News.

“We found through research that creator content has the maximum impact on user engagement.”

FASTFACTS

• TikTok unveiled the findings of its ‘TikTok Effect Report,’ produced with Redseer Strategy Consultants.

• According to the study, more than 1 million creators and 170,000 small and medium-sized businesses are active on TikTok in the Kingdom.

During the event, TikTok unveiled the findings of its “TikTok Effect Report,” produced with Redseer Strategy Consultants, which measured the platform’s economic contribution to Saudi Arabia.




The Riyadh event featured panel discussions with local content creators and presentations on how tiktok is shaping opportunities for entrepreneurs and small businesses in Saudi Arabia. (Supplied)

According to the study, more than 1 million creators and 170,000 small and medium-sized businesses are active on TikTok in the Kingdom.

In 2024, the platform contributed SR3.9 billion ($1.04 billion) to the Saudi gross domestic product and supported over 25,000 jobs.




The Riyadh event featured panel discussions with local content creators and presentations on how tiktok is shaping opportunities for entrepreneurs and small businesses in Saudi Arabia. (Supplied)

The report also found that TikTok advertising tools generated SR3 billion in additional revenue for SMBs, with 61 percent of Saudi businesses on the platform reporting improved brand visibility.

It noted that 55 percent of SMBs believe TikTok encourages youth entrepreneurship, while nearly a quarter of Saudi female entrepreneurs said it inspired them to start their ventures.




The Riyadh event featured panel discussions with local content creators and presentations on how tiktok is shaping opportunities for entrepreneurs and small businesses in Saudi Arabia. (Supplied)

“TikTok’s impact in Saudi Arabia extends well beyond entertainment. The platform fosters entrepreneurship, enabling job creation and strengthening cultural identity,” said Hatem Samman, TikTok executive director of government relations and public policy in the Kingdom.

“We are encouraged by the rapid growth of content creation and digital innovation in the Kingdom, which are paving the way for new industries and economic opportunities,” he added.

The study further showed that TikTok influenced SR110 billion in consumer spending last year and boosted the Kingdom’s global image in areas such as tourism, sports, and culture, with 30 percent of surveyed international users stating that Saudi content inspired them to visit.

 


Rebuilding lives: Saudi initiative gives fresh hope to amputees

Updated 08 December 2025
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Rebuilding lives: Saudi initiative gives fresh hope to amputees

  • Baitureh Health Association has provided life-changing support to more than 1,000 people
  • Prosthetic limbs can cost up to $76,000

MAKKAH: The Baitureh Health Association for the Care of Amputees has quickly become one of Saudi Arabia’s most impactful humanitarian initiatives, transforming support for people with lost limbs.

Established in 2020, the association deals with people’s physical, psychological and social needs and fills a long-standing gap in the national health system.

CEO Badr bin Alyan told Arab News that the initiative was created in response to a growing need, driven by amputations linked to accidents, blood disorders, occupational injuries and other causes.

Its operations were “based on service integration rather than fragmentation, enabling beneficiaries to return to their lives with confidence, ability and independence,” he said.

This holistic process covers everything from initial evaluations to psychological and physical rehabilitation, family support, prosthetic fitting and ongoing maintenance.

Its psychological support programs include group sessions led by certified mentors who have undergone similar experiences, as well as field visits to support patients before and after amputation.

More than 1,000 people across the Kingdom have so far benefitted from the association’s work, about 10 percent of them children, whom Alyan said were “the most sensitive and the most in need of intensive psychological and family support.”

Its specialist programs for children — My First Step and Therapeutic Entertainment — help young people adapt to prosthetics, overcome trauma and build confidence in a safe and supportive setting.

The association has completed more than 300 prosthetic fittings, including silicone cosmetic limbs, mechanical, hydraulic, electronic and 3D-printed models. 

Alyan said the type of prosthetic selected depended on a number of factors, such as age, lifestyle, type of amputation, activity level and psychological readiness.

Children also have to undergo frequent adjustments to their new limbs to account for their growth.

Each prosthetic cost between SR20,000 ($5,300) and SR285,000, Alyan said.

The association funds its work through sponsorships, community contributions and strategic partnerships.

Despite its success, Alyan said there were still challenges to be faced, including the lack of a consolidated base for the provision of psychological support and therapy services and prosthetics development and maintenance.

There was also a shortage of local experts, he said.

In response, the association set up a rehabilitation center, which Alyan said would help to localize prosthetics manufacturing, reduce costs and accelerate fitting processes and create opportunities for local experts to develop their knowledge and experience.

But providing prosthetics was only part of the association’s work, he said.

“Rebuilding a human life is the deeper goal.”