Saudi Arabia, Pakistan step up tourism cooperation with Karachi roadshow

This picture shows the Maraya Concert Hall, the world's largest mirrored building designed by Florian Boje, in AlUla, on January 31, 2025. (Photo by Loic VENANCE / AFP)
Short Url
Updated 28 August 2025
Follow

Saudi Arabia, Pakistan step up tourism cooperation with Karachi roadshow

  • Roadshow showcases Saudi Vision 2030 projects from Red Sea resorts to Neom City
  • Officials highlight growing scope beyond pilgrimage, including leisure and business travel

KARACHI: Saudi Arabia and Pakistan stepped up efforts to boost travel links on Wednesday as the Saudi Tourism Authority (STA) held a joint roadshow in Karachi to showcase the Kingdom’s expanding tourism offerings under its Vision 2030 plan.

The event, aimed at highlighting Saudi Arabia’s growing potential as a leading global tourism destination and promoting travel opportunities for Pakistani travelers, drew key players from the travel and aviation sectors, corporate representatives and media.

Under Vision 2030, Saudi Arabia, long known as a destination for pilgrims from across the globe, is seeking to reposition itself as a hub for leisure, cultural and adventure experiences.

The Kingdom has launched giga-projects such as Neom, opened up Red Sea resorts, and begun promoting entertainment, corporate incentive travel and destination weddings.

“Saudi Arabia is one of the top destinations for Pakistanis,” said Sofia Al-Khawar, STA’s country manager, addressing the event.




Sofia Al-Khawar, Saudi Tourism Authority’s country manager, is addressing the Saudi Arabia and Pakistan roadshow in Karachi, Pakistan, on August 27, 2025, to showcase the Kingdom’s expanding tourism offerings under Vision 2030. (AN photo)

She said the Kingdom was not only focused on religious travel but was also expanding its offerings to leisure, business and events tourism.

“It is a rising destination. It has a lot to offer. Not limited to the religious side, of course, that remains. But your plus element is always your leisure, your vacations, your MICE trips,” she said, referring to meetings, incentives, conferences and exhibitions (MICE).

A special Saudi delegation focused on MICE tourism will visit Pakistan next week, she added, offering “a one-week special bonus discounts” to potential groups.




Pakistani and Saudi officials pose for a picture at the Saudi Arabia and Pakistan roadshow in Karachi, Pakistan, on August 27, 2025, to showcase the Kingdom’s expanding tourism offerings under Vision 2030. (AN photo)

Muhammad Rafiq Khan, chairman of Bukhari Group of Companies that co-hosted the event, said the collaboration represented a significant opportunity for both nations.

“Saudi Arabia and Pakistan have had deep ties since the very beginning,” he said. “Most people used to travel there for Hajj and Umrah. Now, by the grace of God, the Saudi government and administration have made efforts to develop tourism, and there are many great places in Saudi Arabia worth visiting.”




Muhammad Rafiq Khan, chairman of Bukhari Group of Companies, addresses the Saudi Arabia and Pakistan roadshow in Karachi, Pakistan, on August 27, 2025, to showcase the Kingdom’s expanding tourism offerings under Vision 2030 plan. (AN photo)

Khan said Pakistanis were increasingly willing to explore new destinations in the Kingdom beyond the holy sites.

“Every person in the groups we have taken there has enjoyed it immensely, especially the big historic places where the Prophet Muhammad (peace be upon him) stayed or visited, or the old landmarks of Saudi Arabia,” he said.

Shoaib Mohammad, a former Pakistani cricketer who also attended the gathering, said the initiative would open “countless destinations where people can come, enjoy and visit the sacred sites.”

“This is a new opportunity given to the people of Pakistan, which is absolutely great,” he told Arab News.

He recalled his own recent visit, highlighting attractions in Jeddah, including “many amusement spots and play areas for children,” as well as global shopping brands now available in the city.

Osman Butt of Lucky Motors said Saudi Arabia was undergoing rapid transformation with world-class projects that could redefine its tourism sector.

“See, I think Saudi Arabia as of now has never been explored as a tourist destination. So, this would be something new for the world to explore,” he said.

He singled out Taif as “pretty, pretty attractive” and praised the futuristic Neom City project, calling it “next level in the world.”

“I don’t see anything like Neom City in the world happening maybe for the next 40 years,” he added.

The roadshow concluded with networking sessions and presentations aimed at strengthening Pakistan-Saudi travel ties and boosting the flow of tourists between the two countries.


Crowds worldwide rage or celebrate after Iran strikes, 23 killed in Pakistan

Updated 5 sec ago
Follow

Crowds worldwide rage or celebrate after Iran strikes, 23 killed in Pakistan

  • At least 10 were killed in Karachi, 11 in northern city of Skardu and two in Islamabad during violent clashes between protesters and law enforcers
  • In other parts of the world, such as Paris, Iranian exiles take to the streets to celebrate the killing of Supreme Leader Ayatollah Ali Khamenei

KARACHI, Pakistan/BAGHDAD: Demonstrations against the US-Israeli bombing campaign in Iran turned violent in Pakistan and ​Iraq on Sunday, while in other parts of the world Iranian exiles took to the streets to celebrate the death of Supreme Leader Ayatollah Ali Khamenei.

At least 23 protesters were killed in clashes in Pakistan, including 10 in the port of Karachi where security guards at the US consulate fired on demonstrators who breached the outer wall, 11 in the northern city of Skardu where the crowd torched a UN office, and two in Islamabad.

In Iraq, police fired tear gas and stun grenades to scatter hundreds of pro-Iranian protesters who had gathered outside the Green Zone diplomatic compound in the capital Baghdad, where the US embassy is located.

But in Paris, a joyous crowd of thousands turned out to celebrate, waving flags of Iran’s pre-revolutionary monarchy, some carrying ‌red roses and ‌bottles of champagne.

Iran’s neighbors to the east and west, Pakistan and Iraq have the ​world’s ‌largest ⁠Shia Muslim ​populations ⁠after Iran, and were the scenes of some of the worst unrest from crowds angry at the US-Israeli attacks.

Protesters in Karachi chanted “Death to America! Death to Israel!” at the consulate, where Reuters reporters heard gunfire and saw tear gas fired in surrounding streets.

Consulate security staff opened fire at a crowd who were pushed back after breaching the outer security layer, said Sukhdev Assardas Hemnani, a local government spokesman. The demonstrators also set a vehicle ablaze outside the main gate and clashed with police, he said.

“We are in constant touch with consulate officials. They are all safe,” Hemnani added.

The US Embassy in Islamabad said in a post on X it was monitoring reports of ⁠demonstrations and advised US citizens to observe good personal security practices. The consulate in Karachi and ‌embassy in Islamabad did not respond to Reuters requests for further comment.

Thirty-four people ‌were injured, police said. Karachi’s Civil Hospital said all those killed and injured ​were hit with gunshots. The provincial government of Sindh ordered ‌an inquiry.

UN OFFICE SET ON FIRE

Skardu, where the UN building was set ablaze, is in Gilgit Baltistan in the ‌north, the only region administered by Pakistan where Shias are the plurality.

“A large number of protesters have gathered outside the UN office and burned down the building,” local government spokesperson Shabbir Mir told Reuters. The figure of 11 killed was provided by a government official and an intelligence official, both on condition of anonymity.

Protesters also took to the streets in other parts of Pakistan, carrying black flags and chanting “Down with America!” and anti-Israel slogans. In the ‌central city of Lahore, police said hundreds gathered outside the US consulate. There were some small-scale clashes with police, who fired tear gas.

Interior Minister Mohsin Naqvi urged protesters to ⁠remain peaceful. “We stand with you,” he ⁠said, adding that every Pakistani was as grief-stricken as the people of Iran.

In the capital Islamabad, all roads leading to the Red Zone, which houses diplomatic missions were blocked to traffic, police said. Police fired tear gas and live bullets when thousands of protesters tried to march toward the diplomatic enclave, killing two and injuring nearly 10, two officials said on condition of anonymity.

Elsewhere, protests took place in countries where Iran has influence. In Kano, a part of Nigeria with a sizable Shia Muslim minority, thousands marched peacefully, waving Iranian flags and pictures of Khamenei.

But in Western countries and other areas with large populations of Iranian exiles, many came out to celebrate.

In the crowd in Paris, some people held aloft portraits of loved ones killed under decades of Iran’s clerical rule. Others waved flags of Israel, the United States and France.

In Lisbon, exiled Iranians gathered outside the Iranian embassy.

“We had a party last night, up to 3 a.m. We danced, we chanted, we sang and sang, and that was ​really amazing,” said Maximilien Jazani, 57. Iranians “want to go to ​vote and to choose the kind of government they want.”