Startup wrap — Early stage funding maintains momentum in MENA

Fahy, a game development studio in Saudi Arabia, has secured a strategic investment of $1.75 million from Impact46 and Merak Capital. (Supplied)
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Updated 24 August 2025
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Startup wrap — Early stage funding maintains momentum in MENA

  • Startup investment accelerated sharply in July to reach $783 million

RIYADH: Startups across the Middle East and North Africa saw multiple funding rounds in the past week, as companies across a range of industries seek geographical expansion. 

Earlier this month, a report released by Wamda revealed that startup investment across the MENA region accelerated sharply in July, with total funding reaching $783 million, representing a 1,411 percent rise compared to the same month in 2024. 

Saudi Arabia led regional funding activity, securing $396.5 million across 16 deals in July, while the UAE followed with $359 million raised in 22 startups.

Gathern raises $72 million

Saudi Arabia’s vacation rental platform Gathern raised SR270 million ($71.94 million) in a series B funding round, led by Sanabil Investments, a wholly owned subsidiary of the Kingdom’s sovereign wealth fund. 

The funding round also witnessed the participation of STV, Pinnacle Capital, Nuwa Capital, and Endeavor Catalyst. 

Gathern said that the funding will help the company prepare for an initial public offering on Tadawul in the near future, without providing a specific timeline. 

“The round was completed at a valuation exceeding SR1 billion, marking a significant step toward our planned listing on the Saudi Exchange (Tadawul) in the near future,” said the company in a statement. 

It added that the fresh funding will also help the firm expand locally and regionally. 

“We will continue to invest in developing our technology architecture, enhancing the user experience through AI technologies, expanding our network of hosts and increasing the diversity of offerings,” the statement added. 

The company said it currently possesses 72,000 private hospitality units operated by local hosts across Saudi Arabia, representing nearly 15 percent of the total hotel and non-hotel supply in the Kingdom. 

Fahy secures strategic investment of $1.75 million

Fahy, a game development studio in Saudi Arabia, has secured a strategic investment of $1.75 million from Impact46 and Merak Capital.

In a statement, the company said that the latest funding reflects the studio’s potential and its commitment to shaping the future of mobile gaming while contributing to Saudi Arabia’s expanding gaming ecosystem.

Founded in early 2023 by Hani Hashem, Owis Al-Saour, and Fahad Al-Shibl, Fahy rapidly gained momentum upon their enrollment in Neom’s exclusive LevelUp accelerator, where they transformed from an indie team into a scalable studio.

The company further expanded its reach through a publishing partnership with Kwalee, gaining access to world-class expertise in user acquisition, monetization, and global game publishing.

“This investment fuels our mission to push the boundaries of mobile gaming, expand our production capabilities, and attract top talent to the Kingdom,” said Hashem. 

He added: “While our journey is still in its early stages, the backing from Impact46 and Merak Capital is yet another testament to Saudi’s growing ecosystem that is empowering us to compete on the world stage.” 

Saudi Arabia is home to over 24 million gamers, representing 67 percent of the Kingdom’s population, with local players outspending their global counterparts. 

“With the gaming sector projected to multiply in size globally by 2030, investments in game development and publishing are critical for establishing the Kingdom as a dominant force in the industry,” said Fahy in a statement. 

Starvania Studio secures $1.1 million funding

Saudi-based Starvania Studio has secured an investment of $1.1 million from Merak Capital and Impact46. 

The company said in a statement that funding will contribute to accelerating Starvania Studios’ growth trajectory by developing high-quality, immersive console and PC games. 

The financial assistance will also be used to enhance the studio’s operational infrastructure and production pipelines. 

“With the backing of Merak Capital and Impact46, we now have the resources to expand our development pipeline, grow our team, and push creative boundaries,” said Meaad Aflah, CEO and co-founder of Starvania Studios. 

Basmah Al-Sinaidi, managing partner at Impact46, said: “Starvania is building original worlds with the kind of focus and polish that makes a studio stand out on PC and console. It’s a strong signal of how far Saudi game development has come — and the ambition it can carry globally.” 




Professional.me aims to expand AI-powered hiring processes across Europe, Middle East and Africa. (Supplied)

Professional.me secures $3.1 million seed round

Professional.me, an Abu Dhabi-based recruitment platform, powered by artificial intelligence, raised $3.1 million in a seed funding round, backed by Raha Beach Ventures, bringing its total funding to $4.6 million.

The company previously raised $1.5 million in a pre-seed round, also led by Raha Beach Ventures. 

Through the funding, Professional.me aims to expand AI-powered hiring processes across Europe, Middle East and Africa. 

The funding is also expected to boost engineering, strengthen research partnerships, and scale the platform’s global reach amid growing demand for inclusive AI hiring.

“We’re not digitising resumes; we’re replacing them. Each company and professional gets their own micro-LLM that acts as a context-aware advocate, surfacing the best-fit matches automatically and meaningfully,” said Ryan Adams, founder and CEO of Professional.me. 

The company claims to have processed over 300,000 professional profiles, serving clients across Europe, the UK, and the MENA region, since its launch in October 2024. 

Hypeo Ai secures investment from Renew Capital 

Morocco-based influencer marketing firm Hypeo Ai has secured an undisclosed investment from Renew Capital. 




Hypeo Ai provides an AI-powered influencer marketing platform that connects brands, agencies, and creators across the MENA region and beyond. (Supplied)

The funding is expected to help the firm strengthen its smart infrastructure for the Middle East and Africa.

The financial assistance will also allow the company to expand its platform features, onboard more creators and brands, and develop a B2C AI-powered coaching companion for wellness and lifestyle users.

Founded by Meriam Bessa, Oussama Sekkat, and Salah Eddine Mimouni, Hypeo Ai provides an AI-powered influencer marketing platform that connects brands, agencies, and creators across the MENA region and beyond, according to the company’s website. 

“Our region has no shortage of talent. What’s been missing is smart infrastructure. We’re building tools that allow brands and creators to meet faster, match better, and work smarter with the power of AI,” said Bessa.
 


Saudi PIF executes 10 investment deals in MENA markets, says official 

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Saudi PIF executes 10 investment deals in MENA markets, says official 

RIYADH: Saudi Arabia’s Public Investment Fund has executed more than 10 investment deals across several markets in the Middle East and North Africa over the past two years, according to Muteb Al-Shathri, head of PIF’s Securities Investments Private Equity Section, who described the returns as “rewarding.” 

Al-Shathri said these markets included Egypt, Bahrain, Jordan, and Oman, noting that the search for opportunities continues through collaboration with the fund’s public and private sector partners, provided a suitable investment climate exists in other regional markets. 

Muteb Al-Shathri, head of PIF’s Securities Investments Private Equity Section. AL-EQTISADIAH

He added that the launch of the fund’s regional investment companies reflects the attractiveness and promising opportunities in the MENA region — among the fastest-growing markets globally — while also aiming to strengthen the PIF’s investment partnerships, those of its portfolio companies, and Saudi private sector engagement with targeted regional markets. 

This approach, he added, supports the development of long-term strategic economic partnerships to achieve sustainable returns, enhance the fund’s assets, and diversify Saudi Arabia’s revenue sources in line with Vision 2030 objectives. 

Al-Shathri said: “The PIF’s recent regional activities are fully aligned with Saudi Arabia’s Vision 2030 strategy.” 

The regional investment companies also enable the Saudi private sector to expand its investment footprint across MENA, creating strategic economic collaboration opportunities with private sector players in target markets, while supporting the growth and diversification of the Saudi economy. 

Regarding the scale of the deals, Al-Shathri noted that some were announced as private acquisitions, while many of the companies PIF invested in are now publicly traded, adding that comparing share prices at the time of entry with current levels demonstrates strong returns. 

According to Al-Shathri, PIF has established offices for its regional investment companies in four key markets — Cairo, Manama, Amman, and Muscat — bringing together the fund’s investment expertise alongside national talent from each country. 

“These offices, set up more than two years ago, have been pivotal in identifying suitable opportunities and helping PIF’s companies and the Saudi private sector enter these markets,” he said. 

He further said that over the past two years, they have completed more than 10 investment deals across a range of companies and new projects, all of which have seen growth in size, scope, revenues, and profits. 

On the performance of regional companies, he explained that activity levels vary depending on market conditions, but operations and asset management continue, adding that the Egyptian market remains one of the largest, with many high-performing companies present. 

Highlighting key investments, Al-Shathri pointed to PIF’s 2021 investment in ADES, a well-known oil well drilling company that was traded on the London market before being taken private for two years and later publicly listed. ADES recently signed an agreement with the Syrian Petroleum Co. to develop oil and gas fields and operates in over 20 countries across four continents. 

Diverse and promising acquisitions 

Al-Shathri detailed specific market investments, beginning with the Saudi-Egyptian Investment Co., which initially acquired stakes in three private-sector companies: B.Tech, a leading electronics and home appliance distributor; CERA Group, the largest private education provider in Egypt; and Cleopatra Hospitals Group. 

The company also invested in four public-sector entities: Abu Qir Fertilizers and Chemicals Industries Co., Misr Fertilizers Production Co., e-Finance for financial and digital investments, and Alexandria Container & Cargo Handling Co., the latter of which was recently fully divested. 

The Saudi-Jordanian Investment Co. invested in three promising Jordanian firms: Opensooq platform, Capital Bank Group, and Al-Youm Bakery, and announced a major project in healthcare and medical education — the Kingdom Healthcare and Medical Education Project. 

The Saudi-Bahraini Investment Co. recently signed an agreement with Mumtalakat, Bahrain’s sovereign wealth fund, to enhance cooperation and investment in strategic sectors. This follows a memorandum of understanding between PIF and Mumtalakat in March 2024 to expand collaboration opportunities. 

Al-Shathri added that the Saudi-Omani Investment Co. acquired a 9.8 percent stake in Abraj Energy Services, 3.75 percent in OQ Basic Industries, and 4.9 percent in OQ Oman Gas Networks, for a total investment of $163 million. The company also signed an MoU with the Oman Investment Authority to expand cooperation and support new investment opportunities in the sultanate. 

Investment based on clear principles 

Al-Shathri emphasized that PIF establishes companies based on strict investment criteria, aiming for sustainable returns in line with calculated risk levels, stressing that returns are received as expected. 

“Our investment policy is open to all sectors in every market, though each market has its own competitive advantages,” he said. 

He added: “We always target quality investments with rewarding, sustainable returns while creating positive social and economic impact in each market.” 

Ongoing market monitoring and research 

As for future announcements, Al-Shathri said: “We are constantly monitoring the markets and have a team of experts at the fund working in the research sector. If we identify opportunities in other markets, they will be presented in line with PIF’s standard procedures.” 

He added that the fund always pays close attention to the capabilities of the company and other shareholders, “ensuring they are of a very high standard not just in terms of the company’s financial value, because financial value can only be preserved and grown by strong management and partners.” 

Domestic focus and strategic partnerships 

Regarding the Saudi economy, Al-Shathri said that domestic matters are a priority for the PIF, especially since Saudi Arabia has the largest economy in the region. 

He added: “We are always keen to allocate most of our investments within Saudi Arabia and attract investment funds to the country.” 

Recently, the fund closed a deal between a consortium of BlackRock investors and Saudi Aramco in the Al-Jafurah field. It is worth noting that BlackRock’s infrastructure investments in Saudi Arabia exceed $20 billion, according to previous announcements. 

On the key companies targeted by the fund, Al-Shathri said some will be announced soon, emphasizing that PIF’s strategy is clear: to seek high-growth companies that serve the fund’s objectives and align with Vision 2030 goals. 

He pointed out that the fund engages with numerous companies that see significant value in partnering with it, adding that PIF’s efforts go beyond launching investment opportunities and providing regional expansion capabilities, emphasizing that they also include contributing to the companies’ growth, improving governance, and enhancing prospects for public listing.