Startup wrap — Early stage funding maintains momentum in MENA

Fahy, a game development studio in Saudi Arabia, has secured a strategic investment of $1.75 million from Impact46 and Merak Capital. (Supplied)
Short Url
Updated 24 August 2025
Follow

Startup wrap — Early stage funding maintains momentum in MENA

  • Startup investment accelerated sharply in July to reach $783 million

RIYADH: Startups across the Middle East and North Africa saw multiple funding rounds in the past week, as companies across a range of industries seek geographical expansion. 

Earlier this month, a report released by Wamda revealed that startup investment across the MENA region accelerated sharply in July, with total funding reaching $783 million, representing a 1,411 percent rise compared to the same month in 2024. 

Saudi Arabia led regional funding activity, securing $396.5 million across 16 deals in July, while the UAE followed with $359 million raised in 22 startups.

Gathern raises $72 million

Saudi Arabia’s vacation rental platform Gathern raised SR270 million ($71.94 million) in a series B funding round, led by Sanabil Investments, a wholly owned subsidiary of the Kingdom’s sovereign wealth fund. 

The funding round also witnessed the participation of STV, Pinnacle Capital, Nuwa Capital, and Endeavor Catalyst. 

Gathern said that the funding will help the company prepare for an initial public offering on Tadawul in the near future, without providing a specific timeline. 

“The round was completed at a valuation exceeding SR1 billion, marking a significant step toward our planned listing on the Saudi Exchange (Tadawul) in the near future,” said the company in a statement. 

It added that the fresh funding will also help the firm expand locally and regionally. 

“We will continue to invest in developing our technology architecture, enhancing the user experience through AI technologies, expanding our network of hosts and increasing the diversity of offerings,” the statement added. 

The company said it currently possesses 72,000 private hospitality units operated by local hosts across Saudi Arabia, representing nearly 15 percent of the total hotel and non-hotel supply in the Kingdom. 

Fahy secures strategic investment of $1.75 million

Fahy, a game development studio in Saudi Arabia, has secured a strategic investment of $1.75 million from Impact46 and Merak Capital.

In a statement, the company said that the latest funding reflects the studio’s potential and its commitment to shaping the future of mobile gaming while contributing to Saudi Arabia’s expanding gaming ecosystem.

Founded in early 2023 by Hani Hashem, Owis Al-Saour, and Fahad Al-Shibl, Fahy rapidly gained momentum upon their enrollment in Neom’s exclusive LevelUp accelerator, where they transformed from an indie team into a scalable studio.

The company further expanded its reach through a publishing partnership with Kwalee, gaining access to world-class expertise in user acquisition, monetization, and global game publishing.

“This investment fuels our mission to push the boundaries of mobile gaming, expand our production capabilities, and attract top talent to the Kingdom,” said Hashem. 

He added: “While our journey is still in its early stages, the backing from Impact46 and Merak Capital is yet another testament to Saudi’s growing ecosystem that is empowering us to compete on the world stage.” 

Saudi Arabia is home to over 24 million gamers, representing 67 percent of the Kingdom’s population, with local players outspending their global counterparts. 

“With the gaming sector projected to multiply in size globally by 2030, investments in game development and publishing are critical for establishing the Kingdom as a dominant force in the industry,” said Fahy in a statement. 

Starvania Studio secures $1.1 million funding

Saudi-based Starvania Studio has secured an investment of $1.1 million from Merak Capital and Impact46. 

The company said in a statement that funding will contribute to accelerating Starvania Studios’ growth trajectory by developing high-quality, immersive console and PC games. 

The financial assistance will also be used to enhance the studio’s operational infrastructure and production pipelines. 

“With the backing of Merak Capital and Impact46, we now have the resources to expand our development pipeline, grow our team, and push creative boundaries,” said Meaad Aflah, CEO and co-founder of Starvania Studios. 

Basmah Al-Sinaidi, managing partner at Impact46, said: “Starvania is building original worlds with the kind of focus and polish that makes a studio stand out on PC and console. It’s a strong signal of how far Saudi game development has come — and the ambition it can carry globally.” 




Professional.me aims to expand AI-powered hiring processes across Europe, Middle East and Africa. (Supplied)

Professional.me secures $3.1 million seed round

Professional.me, an Abu Dhabi-based recruitment platform, powered by artificial intelligence, raised $3.1 million in a seed funding round, backed by Raha Beach Ventures, bringing its total funding to $4.6 million.

The company previously raised $1.5 million in a pre-seed round, also led by Raha Beach Ventures. 

Through the funding, Professional.me aims to expand AI-powered hiring processes across Europe, Middle East and Africa. 

The funding is also expected to boost engineering, strengthen research partnerships, and scale the platform’s global reach amid growing demand for inclusive AI hiring.

“We’re not digitising resumes; we’re replacing them. Each company and professional gets their own micro-LLM that acts as a context-aware advocate, surfacing the best-fit matches automatically and meaningfully,” said Ryan Adams, founder and CEO of Professional.me. 

The company claims to have processed over 300,000 professional profiles, serving clients across Europe, the UK, and the MENA region, since its launch in October 2024. 

Hypeo Ai secures investment from Renew Capital 

Morocco-based influencer marketing firm Hypeo Ai has secured an undisclosed investment from Renew Capital. 




Hypeo Ai provides an AI-powered influencer marketing platform that connects brands, agencies, and creators across the MENA region and beyond. (Supplied)

The funding is expected to help the firm strengthen its smart infrastructure for the Middle East and Africa.

The financial assistance will also allow the company to expand its platform features, onboard more creators and brands, and develop a B2C AI-powered coaching companion for wellness and lifestyle users.

Founded by Meriam Bessa, Oussama Sekkat, and Salah Eddine Mimouni, Hypeo Ai provides an AI-powered influencer marketing platform that connects brands, agencies, and creators across the MENA region and beyond, according to the company’s website. 

“Our region has no shortage of talent. What’s been missing is smart infrastructure. We’re building tools that allow brands and creators to meet faster, match better, and work smarter with the power of AI,” said Bessa.
 


Mapping Saudi soils to grow better crops

Updated 19 December 2025
Follow

Mapping Saudi soils to grow better crops

  • Palm trees, root crops, and coastal plants reveal the land’s story

RIYADH: Saudi Arabia’s land tells stories written beneath the feet. From fertile plains and rugged highlands to vast deserts, the Kingdom’s diverse landscapes shape what can grow, where it grows, and how agriculture can thrive.

Alongside geography and climate, soil conditions play a decisive role in agricultural success. Understanding soil types across the Kingdom helps determine which crops can flourish and what interventions may be needed to sustain them.

In an interview with Arab News, Turki Almutairi, a senior environmental specialist at the National Afforestation Center under the National Center for Vegetation Cover Development and Combating Desertification, outlined the main soil types found across Saudi Arabia.

High amount of salt makes the soil unfit for the production of most crops, even if the soil is fertile. (Supplied)

“The dominant soil in the Kingdom are sandy desert soils, alongside calcareous soils in the central region. Rocky and stony soils are present along mountainous and hilly landscapes,” he said.

“Alluvial soils are common in wadies (valleys), while saline and sodic soils are located in depressions (Sabkhas) and along coastlines. Pockets of clayed soils can be also found around few sites along the Kingdom.”

The Kingdom’s vast territory gives rise to unique soil characteristics in each region, enabling different crops to grow depending on local conditions.

“Soil is the growing medium for plants. The role of soil includes structural stabilization, providing nutrients and a communication medium for plants,” Basil Nasir, soil lead at engineering consultancy William Sale Partnership, told Arab News.

Basil Nasir, soil lead at the engineering consultant company, William Sale Partnership (WSP). (Supplied)

According to Nasir, assessing soil use is essential before determining whether it is fertile or infertile, as different soils support different plant types.

“The soil used for trees differs from the soil used for ornamental plants and from the soil used for aquatic plants. It varies according to the specific needs of each plant, and based on this, we determine what the soil requires and assess its fertility,” he said.

Nasir explained that soil characteristics are shaped by both physical and chemical components. In addition to water and air, mineral particles such as sand, silt and clay are key indicators of soil health. Organic matter, derived from plant and animal remains, forms the fourth major component.

The balance between these elements determines soil behavior. One important physical trait is water-holding capacity, which influences what types of plants a soil can support.

 

Opinion

This section contains relevant reference points, placed in (Opinion field)

“If the soil is like dunes, adding water will cause it to run off, but if the soil is clay, its ability to retain water will be very high. If you add water and return the next day, you will find that the water is still there,” said Nasir.

Chemical properties, such as whether soil is alkaline or acidic, are equally important. Understanding both physical and chemical traits allows for proper assessment and treatment when needed.

“What determines whether a plant is suitable for a particular environment is primarily the plant's nature. For example, some plants have fibrous roots and therefore do not require well-draining soil,” Nasir added.

“A palm tree, for example, does not care whether it was planted in one soil or the other because its roots are fibrous. Therefore, palm trees are strong plants and are suitable to grow in both dry and wetlands, while preferring sandy areas.”

Soil Salinity can be treated through Soil leaching which means washing the soil with certain amount of water to reduce the salt in it. (Supplied)

Crops such as potatoes, onions, carrots and beetroots — where the edible part grows underground — typically thrive in sandy soils. As a result, plantations of these crops are commonly found in northern regions such as Hail and in Wadi Ad-Dawasir.

In the eastern region, including Al-Ahsa, wetlands are more common due to climatic conditions. Growing plants in such environments often requires human intervention.

“Plants that are coastal or could be found in lagoons or lakes must have some sort of soil around them, like lotus flowers and mangrove trees.”

“An important parameter to keep in mind is that there is no air in its soil, and they are adapted to this condition. However, the lack of air, along with the presence of organic matter, will create a situation where anaerobic bacteria react with the soil, potentially causing diseases we can easily avoid,” said Nasir.

He emphasized that removing organic matter from such soils is essential to ensure plant survival in aquatic environments.

Mountainous and rocky regions in Saudi Arabia are generally volcanic, resulting in low water-holding capacity and challenging growing conditions. However, volcanic ash contributes to high fertility, allowing certain crops to flourish.

As a result, western regions support tree crops such as coffee, mangoes, some banana varieties and pomegranates.

There are various types of soils such as clay, sandy, silty and loamy. Each type provides excellent conditions for specific plants. (Supplied)

As development accelerates across the Kingdom, soil improvement efforts are expanding under the National Greening Program.

“Soil is considered fundamental for the National Greening Program’s objectives. Understanding the soil variability along the Kingdom is a precondition for fostering sustainable soil management,” Almutairi told Arab News.

Adding, “In this line, the NGP is working towards the establishment of the Saudi Soil Information System (TURBA-KSA), which consists of mapping soils and its functional properties in the Kingdom using state-of-the-art technology.”

He also noted the creation of the “Land Rehabilitation Watch” to report, verify and monitor land rehabilitation nationwide.

“This milestone allows the Kingdom to understand how soil and land health are progressing against national and international targets of land degradation neutrality. Documenting good soil and land management practices is also important, so that those successful practices could be scaled up along the Kingdom, which is a priority task for NGP,” he said.

Raising public awareness is another key pillar of the program.

“Assessing different emerging technologies and soil amendments is a daily activity of NGP, as it then provides technical support to partners on the selection and application of these technologies.”

DID YOU KNOW?

• Saudi Arabia cultivates around 1 million hectares, mainly in Riyadh, Qassim, Hail, and Jouf.

• Farming follows the seasons: winter brings onions, garlic, and carrots, while summer yields watermelon, tomatoes, and cucumbers.

• The Kingdom is a top date producer, with over 31 million palm trees generating nearly 1.54 million tons, especially in Riyadh and Qassim.

Almutairi stressed that soil is often overlooked because it lies unseen beneath the surface, despite its critical role.

Yet soil produces 95 percent of food, stores water, holds more carbon than vegetation and the atmosphere, suppresses contaminants, regulates water, carbon and nutrient cycles, and hosts microorganisms linked to the human microbiome.

He emphasized the need to engage the general public, particularly urban communities disconnected from nature. Education helps people understand where food comes from and how contact with soil — such as walking barefoot — can support well-being. Healthy soils also contribute to cleaner water and air, he added.

Almutairi also called for stronger advocacy among decision-makers, noting that investment in healthy soils supports climate action, food security and sustainable development.

He concluded that key strategies include officially observing UN World Soil Day on Dec. 5, integrating soil education into curricula, launching annual social media campaigns, using art to raise awareness, and organizing public events that connect soils to everyday life.