Ramoon teams up with Nas-backed Mass Appeal for ‘101’

Ramoon and 7Ari collaborated on ‘101.’ (Supplied)
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Updated 11 August 2025
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Ramoon teams up with Nas-backed Mass Appeal for ‘101’

BEIRUT: When Moroccan producer Ramoon began work on “101,” his genre-blending new album with rapper 7Ari, he knew the project needed an equally boundary-pushing partner. That vision led him to Mass Appeal — the US-based production house co-owned by legendary rapper Nas.

“I think us and Mass Appeal, we were aligned. We saw things the same way — especially when it comes to Western inspiration and the sound we’re building,” Ramoon said.

The partnership underpins an album that refuses to be boxed in. “For me as a producer, I don't put myself in a box and I don't like to limit myself,” he said. “Whenever I’m making music, I go by feelings.”

Though music production is often seen as a solitary craft, Ramoon’s studio is anything but. As he speaks, the energy of collaboration still lingers — a reminder of the creative force that shaped “101.”

“As a producer, you're not just making beats — you're shaping the vision, guiding the lyrics, the themes, everything,” he explained.

That vision came alive through his chemistry with 7Ari. “From the start, I knew Harri was like me — super versatile. He just needed a producer to push him,” Ramoon said.

Unlike many Arab projects that lean heavily into politics, “101” takes a more universal approach, blending global sensibilities with subtle Moroccan influences. “You can't just start with heritage up front — people won’t listen. You’ve got to mix it in, subtly,” he explained.

For Ramoon, Morocco’s sound is inherently undefinable. “We're a mix of Africa, the Middle East, Europe — even the US. That’s what makes the Moroccan sound unique.”

The result is an album that embraces the messy, layered beauty of Morocco’s — and the Arab world’s — many influences, inviting listeners everywhere to step inside its sound.


Review: Netflix’s ‘The New Yorker at 100’

Updated 14 December 2025
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Review: Netflix’s ‘The New Yorker at 100’

  • Directed by Marshall Curry, the documentary opened the doors to the publication’s meticulous world, offering viewers a rare look inside the issues within the magazine’s issues

Out this month, Netflix’s “The New Yorker at 100” documentary marks the centennial of the weekly that has brought forth arguably some of the most compelling long-form journalism in my lifetime.

As a ferocious reader with an insatiable appetite for print, I vividly recall picking-up a copy of The New Yorker in Saudi Arabia after school as a teen, determined to read it cover-to-cover — only to find myself mentally, intellectually and physically exhausted after deciphering a single lyrical and Herculean-sized long-form piece.

Reading The New Yorker still makes one both feel smarter — and perhaps not smart enough — at the very same time. Just like the documentary.

Much like Vogue’s 2009 documentary, “The September Issue,” which followed (now retired) editor-in-chief Anna Wintour as she prepared for the September 2007 issue; this documentary largely centered on the making of the Feb. 17 & 24, 2025 multi-cover edition.

A quintessentially New York staple that readers either love or loathe — or both — the magazine has long been seen as a highbrow publication for the “elite.”

But The New Yorker is in on the joke. It never did take itself too seriously.

Directed by Marshall Curry, the documentary opened the doors to the publication’s meticulous world, offering viewers a rare look inside the issues within the magazine’s issues.

Narrated by actress Julianne Moore, it included sit-down interviews with famous figures, largely offering gushing testimonials.

It, of course, included many cameos from pop culture references such as from “Seinfeld,” “The Good Place” and others.

It also mentioned New Yorker’s famed late writers Anthony Bourdain and Truman Capote, and Ronan Farrow.

As a journalist myself, I enjoyed the behind-the-scenes peeks into staff meetings and editing discussions, including the line-by-line fact-checking process.

While lovingly headquartered in New York — and now based at One World Trade Center after decades in the heart of Times Square — the magazine has long published dispatches from elsewhere in the country and around the world.

I wish there had been more airtime dedicated to Jeanette “Jane” Cole Grant, who co-founded the magazine with her husband-at-the-time, Harold Ross, during the Roaring Twenties.

Ironically, neither founder hailed from New York — Grant arrived from Missouri at 16 to pursue singing before becoming a journalist on staff at The New York Times — and Ross came from a Colorado mining town.

Perhaps more bizarrely, Ross, who served as the first editor-in-chief of The New Yorker — known today for its intricate reporting and 11 Pulitzer Prizes — had dropped out of school at 13. He served as lead editor for 26 years until his death, guided by instinct and surrounded by talented writers he hired.

As the Pulitzer Prize-winning journalist and the magazine’s fifth editor-in-chief, David Remnick has held the role since 1998. “It is a place that publishes a 15,000-word profile of a musician one week, a 9,000-word account from Southern Lebanon, with gag cartoons interspersed in them,” he said in one scene.

It also offered a glimpse of the leadership of his predecessor, the vivacious and provocative Tina Brown, who served as editor-in-chief for six years starting in 1992.

No woman has held the top editor position before or since her tenure.

Some of the most compelling moments in the documentary, for me, showed journalists scribbling in reporter notebooks in darkened movie theaters, rocking-out in dingy punk shows, and reporting from political rallies while life unfolded around them.

These journalists were not sitting in diners, merely chasing the money or seated in corner offices; they were on the ground, focused on accuracy and texture, intent on portraying what it meant to be a New Yorker who cared about the world, both beyond the city’s borders and within them.

While Arab bylines remain limited, the insights from current marginalized writers and editors showed how the magazine has been trying to diversify and include more contributors of color. They are still working on it.

A century in, this documentary feels like an issue of The New Yorker — except perhaps easier to complete.