Startup Wrap — MENA tech raises over $84 million in a week 

Saudi e-commerce logistics company Salasa, founded in 2017 by Abdulmajeed Al-Yemni and Hasan Al-Hazmi, offers end-to-end logistics services. (Supplied)
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Updated 10 August 2025
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Startup Wrap — MENA tech raises over $84 million in a week 

  • Startups continue to attract significant investor interest

RIYADH: Startups across the Middle East and North Africa region continued to attract significant investor interest this week, with funding rounds spanning sectors such as fintech, logistics, artificial intelligence, and digital infrastructure. 

From Saudi Arabia to Egypt and Iraq, emerging ventures are scaling operations, launching new platforms, and forging strategic partnerships to address regional market gaps and support broader economic transformation. 

Saudi-based e-commerce logistics company Salasa secured $30 million in a series B round led by Artal Capital, with participation from Saudi Venture Capital, Wa’ed Ventures, 500 Global, Alsulaiman Group, and other strategic investors. 

The company, founded in 2017 by Abdulmajeed Al-Yemni and Hasan Al-Hazmi, offers end-to-end logistics services including warehousing, inventory management, last-mile delivery, bonded zones, and cross-border shipping. 

The funds will be used to expand Salasa’s fulfillment network and integrate AI into its logistics operations to enhance predictive planning and automation. 

“This funding marks a major milestone,” said Al-Yemni, co-founder and CEO. “We’re scaling across fulfillment, technology, and talent to become a tech-first logistics company.” 

Al-Hazmi added, “We’re embedding AI across planning, inventory, and fulfillment to create predictive, self-optimising logistics.” 

UAE’s Alaan raises $48m series A to scale B2B fintech 

Alaan, a UAE-based B2B fintech startup, has raised $48 million in a series A funding round led by Peak XV Partners. 

The round also saw participation from Pioneer Fund, 885 Capital, Y Combinator, 468 Capital, and angel investors. 




Founded in 2022 by Parthi Duraisamy and Karun Kurien, Alaan offers solutions that allow businesses to issue cards and automate data extraction and financial consolidation. (Supplied)

Founded in 2022 by Parthi Duraisamy and Karun Kurien, Alaan offers solutions that allow businesses to issue cards and automate data extraction and financial consolidation. 

Following its recent expansion into Saudi Arabia, Alaan plans to use the capital to broaden its regional footprint across MENA and enhance its product suite. 

In 2023, the company closed a $4.5 million pre-series A round backed by Presight Capital and Y Combinator. 

Deep.SA secures $1.2m pre-seed to develop AI for Saudi market 

Saudi-based AI startup Deep.SA has raised $1.2 million in a pre-seed funding round led by Tam Development and Raed Ventures, with support from additional investors. 

The capital will support Deep.SA’s efforts to enhance its AI capabilities and expand operations within Saudi Arabia. 

The startup aims to create advanced AI solutions tailored to local business needs, in line with the Kingdom’s Vision 2030 objectives of technological innovation and digital transformation. 

RIFD lands strategic investment from Antler to scale SME securitization 

RIFD, the first Saudi-born fintech enabling institutional securitization of SME trade receivables, has received strategic investment from global venture capital firm Antler. 

The investment will help RIFD build the country’s first Shariah-compliant securitization infrastructure and scale its offering across Saudi Arabia and the wider region. 

“SME credit in Saudi Arabia surpassed SR351.7 billion in Q4 2024, growing over 27.6 percent year-on-year. Yet, receivables-based financing still accounts for less than 6 percent,” said Abdulrahman Al-Dakheel, CEO of RIFD. 

“With Antler’s backing, we are poised to scale our vision across Saudi Arabia and the wider region.” RIFD was recently selected by the Ministry of Communications and Information Technology for its Tech Champions 5 program. 




Abdulrahman Al-Dakheel, chief executive officer of RIFD.  (Supplied)

Suplyd raises $2m pre-series A to expand Egypt’s HORECA tech 

Cairo-based digital procurement startup Suplyd has closed a $2 million pre-series A round led by 4DX Ventures, Camel Ventures, and Plus VC, with participation from Seedstars and existing investors. 

Founded in 2022, Suplyd helps hotels, restaurants, and cafes digitize supply chain procurement and order directly from suppliers. 

Suplyd claims to have seen 20 times growth since its $1.6 million pre-seed round, and is now serving over 5,000 restaurants. 

The company plans to use the new funds to expand its offerings beyond procurement and deepen its presence across Egypt’s restaurant ecosystem. 

Iraq’s Boxy raises $1.5m pre-seed to unify last-mile logistics 

Iraq-based logistics aggregator Boxy has raised $1.5 million in a pre-seed round led by EQIQ, as part of the firm’s venture-building efforts to enhance Iraq’s digital infrastructure. 

Founded in 2024 by Ahmed Baqer and Mehrshad Pezeshk, Boxy aims to streamline the fragmented last-mile delivery sector by integrating couriers into a single, intelligent shipping platform. 

The investment will allow Boxy to leverage EQIQ’s network and resources as it builds real-time, optimized delivery solutions for merchants in Iraq.  

F6 Ventures launches $90m fund to support early-stage startups 

F6 Group, in partnership with Flat6Labs, has launched F6 Ventures, a new seed-stage venture capital firm with over $90 million in assets under management. 

The fund will invest in early-stage startups across the Middle East and Africa, addressing gaps at the pre-seed and seed funding levels. 

Co-founded by Dina El-Shenoufy and Ramez El-Serafy, F6 Ventures will launch region-specific funds in Africa, the GCC, and the Levant. 

The firm aims to raise $200 million and back over 200 startups within five years. 

Wuilt raises $2m to expand no-code website builder to GCC 

Egypt-based Software-as-a-Service startup Wuilt has raised $2 million in a new funding round led by Flat6Labs and MTF VC, with participation from Hub71, JIMCO, Purity Tech, and angel investors. 

Founded in 2019 by Ahmed Rostom and Mahmoud Metwaly, Wuilt enables users to create websites and e-stores without coding. 

The company will use the funding to launch a free platform in the UAE by the fourth quarter of 2025, followed by expansion into the GCC and Turkiye in early 2026. Wuilt previously raised a $535,000 seed round in 2020. 

Wamda and Inc. Arabia partner to amplify MENA entrepreneurship coverage 

Wamda and Inc. Arabia have announced a strategic collaboration aimed at enhancing journalistic coverage of the Middle East and North Africa startup ecosystem. 

The partnership brings together Wamda’s regional network and insights with Inc. Arabia’s editorial reach, offering broader access to stories about founders, innovation, and ecosystem enablers. 

The initiative aims to highlight the ideas and individuals shaping the region’s entrepreneurship landscape through inclusive and accessible media. 

Saudi Arabia becomes first regional host of OpenAI models via HUMAIN-Groq partnership 

Saudi Arabia has become the first country in the region to host OpenAI’s publicly available models, gpt-oss-120B and gpt-oss-20B, through a local deployment by HUMAIN and Groq. 

The models are hosted within HUMAIN’s sovereign data centers and powered by Groq’s high-speed inference infrastructure. 

HUMAIN, backed by the Public Investment Fund, said the deployment enables Saudi developers, researchers, and enterprises to access advanced AI tools under national data regulations. 

“With the deployment of OpenAI’s most powerful open models, hosted right here inside the Kingdom, Saudi developers, researchers, and enterprises now have direct access to the global frontier of AI,” said HUMAIN CEO Tareq Amin.
 


Artificial intelligence is transitioning into a ‘digital employee’

Updated 57 min 29 sec ago
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Artificial intelligence is transitioning into a ‘digital employee’

  • AI can be an effective tool, business leaders tell Arab News
  • Not about jobs, but ‘convergence of human capital and AI’

RIYADH:  Artificial intelligence is fundamentally reshaping the world of work, transitioning from a supporting tool to an active partner that is radically changing the nature of professions and productivity standards.

Amidst the current global transformations, an active regional digital environment is emerging.

This is being led by Saudi Arabia through Vision 2030 and massive investments in smart infrastructure, providing a living model for studying the implications of this partnership between humans and machines on the future of work in the region.

Arab News spoke to various business leaders about the emerging shape of the sector.

Salem Bagami, co-founder of Metatalent, said the ideal relationship between humans and machines at work should be complementary and collaborative.

Humans would bring creativity, emotional intelligence, and complex decision-making, while machines excel at processing big data and performing repetitive, precise tasks.

He believes that this type of balanced partnership would lead to unprecedented productivity and innovation.

While machines excel at processing big data and performing repetitive, precise tasks, humans would bring creativity, emotional intelligence, and complex decision-making. (Supplied)

Mohammad Al-Jallad, chief technologist and director at HPE, said AI has gone beyond being merely an executive tool to becoming a “digital employee” entrusted with automating routine tasks and providing insights based on data analysis.

He believes that the real opportunity lies not in the debate over job replacement, but in “the convergence of human capital and artificial intelligence.”

AI should augment human teams by taking on menial and routine tasks, enabling employees to focus on critical thinking, creativity, and ethical reasoning, significantly improving operational results.

Bagami also emphasized the complementary nature of this partnership. “The ideal relationship between humans and machines at work is one of collaboration, where each complements the others.”

He explained that humans bring creativity, emotional intelligence, and nuanced decision-making, while machines excel at processing big data and performing repetitive tasks efficiently, leading to increased productivity and innovation.

Opinion

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Salem Alanazi, chairman of Jathwa Technology Co., notes a significant trend among Saudi Arabia companies toward using AI applications to provide faster services to customers at lower costs.

The emergence of the “virtual employee” available around the clock has eliminated the need for some traditional jobs in specific sectors.

Alanazi warns that some companies’ reluctance to adopt AI may expose them to real risks. “All those who hesitated to benefit from AI applications have a lack of understanding of these technologies.”

He said those who adopt these technologies will be able to offer lower-cost, higher-quality services, which will affect the market position of companies that lag behind.

Ali Aljumhour, CEO of VALUE Consultancy, said that the transition of AI into a partner has reshaped the list of most in-demand skills in the job market.

Skills such as “prompt engineering,” “human-machine integration,” and “digital ethics” are becoming increasingly important.

He added that AI has become an instantly available “technical knowledge base,” shifting the criteria for professional distinction toward those capable of smart interaction with these technologies.

In terms of ethics, transparency, and trust, Alanazi points to the complexities of global AI governance, where legislation overlaps and evolves rapidly to keep pace with potential risks, particularly in the areas of cybersecurity and privacy.

Ali Aljumhour, CEO of VALUE Consultancy. (Supplied)

Al-Jallad emphasizes this crucial dimension, noting that providing responsible and reliable AI solutions that meet the highest standards of transparency is a key priority, especially in regulated sectors.

Bagami believes there should be basic standards for the ethical use of Al, emphasizing the need for transparency, accountability, and fairness, along with using diverse data sets to prevent bias and protect privacy.

He believes that building trust between humans and machines requires clear explanations of how systems work, giving users the opportunity to provide feedback and conducting periodic performance reviews.

On performance evaluation, Aljumhour said: “I expect radical changes in standards, shifting from measuring individual effort to evaluating the quality of the partnership between humans and machines.”

There should be a focus on the quality of inputs provided to intelligent systems, the accuracy of review and modification, and complex decision-making based on outputs.

He warns, however, of new risks that may arise, such as over-reliance on AI or difficulty in determining responsibility for mistakes.

In the employment sector, Aljumhour expects fundamental changes in standards.

There will be questions and tests focusing on measuring skills in dealing with AI, such as asking candidates about their experiences of collaborating with these systems, or testing their ability to formulate effective requests for complex tasks.

Aljumhour identifies significant human challenges in this transition, with “fear, loss of power, and exclusivity of knowledge” being the biggest concerns for experienced employees.