Bigo Live and MLBB drive next chapter of esports in Kingdom

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Updated 06 August 2025
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Bigo Live and MLBB drive next chapter of esports in Kingdom

  • Bigo Live and MLBB have partnered on multiple successful events, including livestreaming the M6 World Championship and the MPL MENA 2025

Saudi Arabia is fast becoming a powerhouse in global gaming. The Esports World Cup 2025 featuring a record-breaking $70 million prize pool and 24 official game titles underscores this shift from niche to mainstream gaming prominence. Under Vision 2030 and the National Gaming and Esports Strategy, the Kingdom’s gaming and esports sector is expected to contribute $13.3 billion to GDP and generate more than 39,000 jobs by 2030. With 21 million gamers across the country and $1.1 billion in annual revenue, the groundwork for a thriving, sustainable digital economy is already taking shape.
But sustaining this growth requires more than investment and infrastructure. It requires building meaningful ecosystems where creators, communities, and intellectual property thrive together. That’s the shared focus of Bigo Live and Mobile Legends: Bang Bang, who are working together to define the next chapter of esports in the region.
Bigo Live and MLBB have partnered on multiple successful events, including livestreaming the M6 World Championship and the MPL MENA 2025. The M6 event drew more than 4.13 million peak viewers globally, with an average of 709,000 viewers across 120 hours of live broadcast, making it one of MLBB’s most-watched tournaments to date.
The collaboration is now evolving into something more ambitious: a blueprint for hybrid esports experiences. These new formats combine physical and virtual elements, such as pro-player and streamer crossover leagues, offline community events, and gamified, storyline-driven tournaments designed to engage audiences across platforms and locations.
Bigo Live has reported a 19.05 percent month-on-month increase in new gaming users in MENA, indicating strong regional resonance with its esports programming.

Crucially, Bigo Live’s esports strategy is anchored in a framework of creator enablement: supporting streamers with tools, infrastructure, and monetization options that make esports a sustainable path. Its three-tier approach (Support, Belonging, and Appreciation) aligns with Vision 2030’s goals of digital transformation and cultural enrichment.

 


GIB Capital strengthens regional leadership with $2.1bn ICM transactions

Updated 15 December 2025
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GIB Capital strengthens regional leadership with $2.1bn ICM transactions

GIB Capital, one of the region’s leading financial and investment banking advisers, has announced the successful execution of three major international capital markets transactions in November, underscoring the firm’s growing influence and distribution strength across global debt markets.

In a single month, GIB Capital acted in joint lead manager roles across three landmark issuances — supporting clients in the banking, aviation and government sectors — and attracting an aggregate of more than $4.6 billion in investor demand from the Middle East, Europe, Asia, the UK and the US. These transactions, which collectively raised over $2.1 billion, further demonstrate the confidence international investors place in GCC issuers and the strategic value GIB Capital brings to each mandate.

The firm began the month by serving as joint global coordinator, joint lead manager and bookrunner on the inaugural ICM issuance for GIB — Saudi Arabia. The $500 million perpetual non-call 5.5-year additional Tier 1 instrument was priced on Nov. 5 and generated an impressive $1.3 billion in orders, achieving a 2.6-times oversubscribed orderbook. The strong participation from regional, UK, Asian and European investors reflect the bank’s robust credit fundamentals and GIB Capital’s ability to deliver global reach for its clients.

On the same day, GIB Capital also acted as joint lead manager and bookrunner for AviLease’s first-ever ICM transaction — an $850 million bond offering that attracted exceptionally strong interest, closing in at over 3.7 times oversubscribed orderbook. The transaction drew participation from a diverse pool of regional, US, UK, European and Asian investors, highlighting the appeal to Saudi Arabia’s fastest-growing aviation leasing company. 

Further reinforcing its leadership in Islamic finance, GIB Capital concluded the month as joint lead manager and bookrunner on the government of Sharjah’s $750 million sukuk issuance, priced on Nov. 18. The transaction secured $2 billion in orders, representing a 2.6-times oversubscribed orderbook, with interest coming primarily from regional, UK and European accounts. This issuance marked government of Sharjah’s first US dollar public issuance in 2025 and benefited from strong investor confidence toward Sharjah’s credit story and in GIB Capital’s advisory expertise.

Commenting on the milestone month, Osamah Mohammed Shaker, CEO of GIB Capital, said: “These three successful issuances reflect the depth of trust our clients place in GIB Capital and the strength of our distribution network across global markets. The robust oversubscriptions and high-quality investor participation are clear indicators of the continued confidence in GCC credit stories and the resilience of the region’s economic outlook. We remain committed to delivering best-in-class execution, innovative structuring, and strategic advisory that enable our clients to access international liquidity efficiently and competitively.”

With a growing portfolio of successful mandates, GIB Capital continues to expand its presence as a leading provider of debt capital markets solutions, capital markets advisory, mergers and acquisitions, debt advisory, asset management and brokerage services. Combining deep regional insight with global investor connectivity, the firm remains committed to supporting clients across sectors with innovative, tailored, and high-impact financial solutions.