DUBAI: Sisters Dima and Tania Nawbar, the creative forces behind Beirut-born fine jewelry brand L’Atelier Nawbar, are bringing their unique blend of storytelling and craftsmanship to Saudi Arabia.
Known for their culturally rooted designs, the Nawbars told Arab News the move is a natural step forward.
“KSA is a key market in the region, not just in scale but in its growing appreciation for art, design, and craftsmanship,” they explained.
“With Vision 2030 reshaping the cultural landscape, we felt it was the perfect time to enter,” they said.
The expansion coincides with the launch of their new collection, Lot 93, inspired by the golden glamour of the 1990s.
“Lot 93 is a tribute to the woman who curates her world through meaningful finds … It’s about rediscovery, like rummaging through your mother’s jewelry box,” they explained.
“It was about curating, not just creating. Each piece feels like a rediscovered gem, part of a larger narrative that invites the wearer to make it their own,” explained the duo.
Despite the pressures of co-leading a growing brand, Dima and Tania say working together is their superpower. “Of course, we clash, we take different paths to the same goal, but there’s a deep trust that grounds us,” they said.
The sisters said their jewelry combines emotional stories and skillful craftsmanship.
“Jewelry is how we wear history and emotion. It’s timeless, layered, and meant to evolve with you,” they explained.
As they enter the Saudi market, the Nawbar sisters see this not just as an expansion, but as a continuation of their brand’s journey.
“This isn’t just about selling jewelry, it’s about connecting with women who see their own stories in our pieces,” they said. “We’re honored to be part of this evolving creative landscape in the Kingdom.”
