RIYADH: Roshn has joined LIV Golf as a global Pillar Partner for 19 international tour stops during the 2025 and 2026 seasons.
Part of the partnership involves training initiatives through the “Rising Stars” program. Roshn Group and LIV Golf will look to increase youth access to the sport and promote talent development.
The initiative is a central part of “Potential Unleashed,” LIV Golf's sustainability and community engagement program. And it is in collaboration with “Yuhyeek,” Roshn Group’s community and social responsibility program.
The “Rising Stars” program is a pioneering initiative to nurture and shape the Kingdom’s next generation of golf talent.
It will last six months and include up to 20 players, aged 8 to 15, who will receive mentorship from LIV Golf players and a Saudi Arabia-based training program, starting from July 2025.
Roshn Group and LIV Golf will also select a few Rising Stars Ambassadors who are amateur or emerging golfers in Saudi Arabia. They will attend LIV Golf events to be mentored by professionals, and join PRO-AM activities.
During LIV Golf UK by JCB, at JCB County Club, from July 25 to 27, the Rising Stars team will receive training from LIV professionals.
Mohammed Ashour, associate director of corporate social responsibility at Roshn Group, said: “For the Roshn Rising Stars program, this journey to LIV Golf UK represents a pivotal moment in their development, offering unparalleled access to LIV Golf’s professional golfers and coaches.”
“This immersive training opportunity provides enthusiastic young athletes with direct mentorship and exposure to the highest levels of the sport,” he added.
“Through initiatives like this, Roshn Group is directly investing in the future of Saudi talent, equipping them with the skills, confidence, and global perspective needed to truly excel in the sport of golf and beyond.”
