ISLAMABAD: Pakistan and China have formalized a new agreement to strengthen media collaboration, cultural exchanges and journalist training, state broadcaster Radio Pakistan reported on Wednesday.
The pact was signed by Pakistan Television Managing Director Ambreen Jan and China’s National Radio and Television Administration Vice Minister Dong Xin and coincides with the second television festival of Shanghai Cooperation Organization (SCO) countries, currently underway in China.
The 2025 Media Cooperation Forum in Urumqi, Xinjiang, brought together over 300 media officials, journalists, and industry executives from across the region.
“Under the agreement, Pakistan and China will exchange information and content, undertake joint media projects, and promote cultural understanding through shared narratives,” Radio Pakistan reported.
“The collaboration will also include training programs, workshops, and journalist exchange initiatives aimed at strengthening professional skills and fostering mutual learning between media personnel of both countries.”
The accord aligns with the broader emphasis on media cooperation demonstrated at the 2025 SCO forum, which aims to institutionalize collaboration through initiatives like an SCO Media Agency.
Pakistan and China have long maintained strong ties, from economic projects like the China Pakistan Economic Forum to military alliances. Media cooperation adds another layer to the partnership, reinforcing shared messaging and countering disinformation
The agreement builds on earlier Pakistan–China joint media efforts, including MoUs for film co-productions and shared outlets. In December, Pakistan’s information secretary highlighted that twelve Pakistani films had aired in China since 1957, and a new co-production premiered in Beijing.
Observers say Beijing’s hosting of SCO events like the television and film festival, along with broader media initiatives, reflects China’s intention to use soft power and regional platforms to solidify cultural influence. Pakistan, for its part, often frames such cooperation within a shared vision of regional stability and development.
