Spotify named official audio streaming partner for Esports World Cup 2025

This March 20, 2018, file photo shows the Spotify app on an iPad in Baltimore. (AP)
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Updated 16 July 2025
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Spotify named official audio streaming partner for Esports World Cup 2025

  • “On Spotify, we’ve seen firsthand how music and gaming come together to create powerful, immersive moments

The Esports World Cup Foundation has announced a partnership with Spotify, the world’s most popular audio streaming subscription service, as the official audio streaming partner for the Esports World Cup 2025. The collaboration will bring fans an immersive audio experience throughout the world’s largest esports and gaming event — powered by Spotify’s library of more than 100 million tracks.




We’re thrilled to partner with the Esports World Cup, a global event that shares our passion for music, fandom, and culture, says Akshat Harbola, Managing Director for MENAP, Spotify

As part of the partnership, Spotify will launch the EWC Music Hub, featuring official tournament anthems that form part of the EWC music identity, along with Spotify-curated gaming playlists designed to elevate the in-game and fan experience. The partnership also includes artist collaborations and on-site content creation with EWC creators and fans to deepen the personal connection between sound and gameplay.
Music will take center stage at EWC 2025. Earlier this month, the Esports World Cup Foundation announced that global icon Post Malone will headline the opening ceremony on July 10. The event will also include the live debut of “Til My Fingers Bleed,” performed by Dino of Seventeen, Duckwrth, and Telle Smith of The Word Alive, alongside appearances by Grammy-nominated producer Alesso and renowned cellist Tina Guo.
“Our partnership with Spotify extends the Esports World Cup experience beyond the arena, inviting fans into the heart of the tournament through music and sound,” said Mohammed Al-Nimer, chief commercial officer at the Esports World Cup Foundation. “This partnership brings our EWC Music vision to life: blending original music, global artists, and fan-driven playlists to create deeper connections with audiences and celebrate our unique ecosystem.”
“We’re thrilled to partner with the Esports World Cup, a global event that shares our passion for music, fandom, and culture,” said Akshat Harbola, Spotify’s managing director for MENAP.

“On Spotify, we’ve seen firsthand how music and gaming come together to create powerful, immersive moments. In fact, Saudi Arabia has the highest share of music streamed via gaming consoles on our platform globally — a clear signal that music is a core part of the gaming experience here.
“Together, we’re creating iconic experiences and content that inspire and elevate the gaming community.”
Returning to Riyadh, from July 7 to Aug. 24, the Esports World Cup Festival will unite gaming and esports communities for a global celebration of gaming and esports culture. With esports tournaments, live music, retro arcades, anime cafes, cosplay, creator studios, and more, the EWC Festival will offer millions of fans exclusive experiences celebrating their love of the game.
The EWC 2025 will feature 2,000 elite players and 200 clubs from more than 100 countries, competing in 25 tournaments across 24 games for a record-breaking $70+ million prize pool. 

 


PwC Middle East and Sirar by stc’s CISO500 program advances cyber leadership

Updated 15 February 2026
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PwC Middle East and Sirar by stc’s CISO500 program advances cyber leadership

The fifth edition of the CISO500 program ran from Feb. 8-12. Delivered in partnership between PwC Middle East and Sirar by stc, the program featured five intensive days of rich discussions and hands-on practical experiences, aimed at strengthening leadership capabilities in cybersecurity and keeping pace with rapid technological transformation.

The program is designed to develop the capabilities of executive cybersecurity leaders and enhance their strategic role in supporting organizations’ digital transformation. It equips participants to address contemporary challenges in the cyber landscape and expand their influence within decision-making ecosystems.

Yasser Al-Swailem, CEO of Sirar by stc, said that the program represents an important step toward strengthening the readiness of cyber leaders in the region. He noted that the CISO500 program is a fundamental pillar in the journey toward building a secure and trusted Saudi cyberspace aligned with national ambitions. He added that investing in national cybersecurity leadership is no longer optional but a strategic necessity for ensuring sustainable digital development. The program reflects a commitment to empowering national talent to lead the digital security landscape according to the highest global standards.

He further emphasized that such initiatives contribute to strengthening digital security ecosystems and enabling organizations to confidently and sustainably address future challenges.

Samer Omar, cybersecurity and digital trust leader at PwC Middle East, added: “CISO500 is a long-term investment in Saudi leadership. Over the past year, we’ve seen how bringing together senior Saudi cybersecurity professionals in a structured executive environment accelerates capability, builds confidence and deepens collaboration. As the program enters its second year, our focus remains on equipping Saudi CISOs with the strategic perspective and technical depth required to secure the Kingdom’s digital ambitions.”

The program addressed a range of advanced topics, including common cyber transformation pitfalls, mechanisms for securing enterprise digital transformation, and cybersecurity budgeting and financial governance. These topics enhanced leaders’ ability to translate cyber risks and security investments into financial indicators that support executive decision-making.

It also covered the latest technological developments, particularly artificial intelligence, emerging technologies, quantum computing, and the protection of critical and operational infrastructure. Emphasis was placed on the importance of security governance for AI technologies and strengthening enterprise-wide risk management perspectives associated with them.

The program adopted an interactive learning methodology combining strategic discussions, collaborative work, and creative practical exercises, contributing to a deeper understanding of concepts and enabling their translation into applicable organizational practices.

Abdullah Al-Asmari, global cybersecurity director at the Saudi Research and Media Group and one of the program participants, said that the experience added significant strategic and practical value: “The program provided a rich experience that strengthened the leadership perspective of cybersecurity, particularly in linking technical practices with strategic and financial dimensions within the organization. It also offered valuable space for exchanging expertise on emerging technologies such as AI and quantum computing, and the challenges of securing critical infrastructure. This experience enhances cyber leaders’ ability to adopt a more influential role in supporting digital transformation and enabling decision-making based on a comprehensive understanding of risk and value.”

He added that the program facilitated the exchange of insights on emerging challenges and strengthened the ability to align cybersecurity with institutional objectives and executive decision requirements.

Participants said that the program constituted a valuable professional and knowledge-driven experience that enhanced the readiness of cyber leaders to keep pace with rapid digital transformation, reinforcing cybersecurity’s role as a strategic enabler that supports innovation while preserving business trust, reliability, and sustainability.