RIYADH: Following the success of the City Hub event in Buraidah, Qassim region, the initiative has now reached Baha as part of a nationwide mobile entertainment tour.
The event has already attracted attention in earlier stops, including Jazan, Alkhobar and Hail, according to a Saudi Press Agency report.
Organized by the General Entertainment Authority, it runs in Baha until July 25, offering entertainment for all segments of society.
The initiative supports Saudi Vision 2030 goals to diversify entertainment and tourism, and improve quality of life, the SPA added.
City Hub in Baha offers live shows, electronic games, educational corners, family zones and food stalls. The event runs daily from 5 p.m. to 1 a.m., combining local identity with modern elements to enhance the visitor experience.
The opening day saw strong attendance from residents and visitors, who enjoyed experiences new to the area. Tickets are available through the WeBook app, which also provides the daily schedule and show details, the SPA reported.
City Hub has become a successful model for mobile entertainment across the Kingdom, tailoring each edition to the host city’s character.
Its arrival in Baha reflects the authority’s commitment to diversifying entertainment, promoting local content, and fostering jobs and investment to improve quality of life.
