From Nigeria to Makkah, sereh finds a home on Saudi tables

1 / 3
Traditionally, sereh consists of skewered beef seasoned with a bold blend of African spices. (AN photo by Huda Bashatah)
2 / 3
Traditionally, sereh consists of skewered beef seasoned with a bold blend of African spices. (AN photo by Huda Bashatah)
3 / 3
AN photo by Huda Bashatah
Short Url
Updated 14 July 2025
Follow

From Nigeria to Makkah, sereh finds a home on Saudi tables

  • The introduction of sereh to Saudi Arabia is believed to be linked to the Hajj pilgrimage, when people from across the world brought with them their cultural traditions, including food

RIYADH: Sereh, a beloved African dish rooted in Nigerian tradition, has carved out a place for itself in the culinary landscape of Saudi Arabia.

Once popular as a street food in Makkah’s older neighborhoods such as Al-Mansour, Al-Hafayer, and Al-Barno, sereh has grown beyond its origins to reflect a story of migration, cultural exchange, and shared taste.




Traditionally, sereh consists of skewered beef seasoned with a bold blend of African spices. (AN photo by Huda Bashatah)

Traditionally, sereh — also known as tsire or suya — consists of skewered beef seasoned with a bold blend of African spices, then roasted over an open flame. This method creates not only a flavorful dish but an aromatic experience that draws people in.

“Tamiz, or Afghani bread, was also a street food, so they were often enjoyed together,” said Rodwan Fallatah, owner of the African restaurant AfriQ in Riyadh.

FASTFACT

Sereh’s journey from West African street stalls to Saudi dinner tables captures the essence of Makkah’s openness.

“You roast the sereh until it’s hot, and with tamiz nearby, you simply grab some hot bread to enjoy with it.”

The dish originates from the Hausa tribe, an ethnic group with a strong presence in northern Nigeria, southern Niger, and beyond.




Traditionally, sereh consists of skewered beef seasoned with a bold blend of African spices. (AN photo by Huda Bashatah)

“As a proud member of the Hausa tribe, I take great pride in seeing our traditional dish being enjoyed far beyond Hausa land, reaching communities across Africa and even here in Saudi Arabia,” said Zainab Hawsawi, a Saudi writer and businesswoman.

She noted that the typical Hausa kitchen is a treasure trove of rich and diverse flavors, featuring meat dishes like dambu nama, delicately shredded and seasoned dried beef; kilishi, thinly sliced, spiced, and sun-dried meat; and balangu, famous for its juicy, freshly grilled pieces.

“But nothing compares to the explosion of flavors you experience when eating suya, especially as you dip each piece into yaji, the signature blend of spicy suya dipping spices,” she added.

The introduction of sereh to Saudi Arabia is believed to be linked to the Hajj pilgrimage, when people from across the world brought with them their cultural traditions, including food.

Sereh gradually integrated into the local food scene, creating a fusion of flavors that captivated the taste buds of residents.

“I think the logical answer would be migration,” said Fallatah, emphasizing how pilgrims helped introduce the dish into Makkah’s multicultural food scene.

Makkah, long regarded as a cultural crossroads, provided fertile ground for this culinary exchange. As locals encountered new dishes, they began to experiment and adapt.

Originally from Madinah, Fallatah moved to Riyadh in 1997 and opened AfriQ, where he serves sereh among other dishes.

His passion for African cuisine has made his restaurant a popular spot for both locals and visitors.

“The spices are unique, and the preparation of sereh is different. Locals observe and learn, and soon they want to try it themselves,” he explained, noting that demand is especially strong in hotels catering to pilgrims and tourists.

Sereh’s journey from West African street stalls to Saudi dinner tables captures the essence of Makkah’s openness and the Kingdom’s growing embrace of cultural diversity through food.

As it continues to evolve, sereh stands as a flavorful reminder of how Saudi kitchens are becoming more globally inspired — one skewer at a time.

 


Where We Are Going Today: Ana Starter Sourdough Factory in Dammam

Updated 25 February 2026
Follow

Where We Are Going Today: Ana Starter Sourdough Factory in Dammam

Since returning to live in the Kingdom after years abroad with the best bakeries at my fingertips, I have been on a mission to find suitable sourdough locally. I sampled many mediocre ones, but one would rise above the rest: Ana Starter Sourdough Factory.

I first met founder Aisha Al-Omair at the Juthoor Farmer’s Market and tried her bread then. I liked it immediately.

“Ana Starter Sourdough Factory started as a passion for creating and fermenting the healthiest bread and introducing it to the Saudi market,” she told me at the time.

It began as a personal mission then expanded — like the dough — to serve the community.

“For a long time, I’ve suffered feeding my kids proper bread. The breads that were available at the supermarkets or at local bakeries had instant yeast, that never really took time to ferment, and therefore, when you consume the average bread, you notice some stiffening, you notice indigestion, you notice bloating and heartburn.”

Indeed, I did not feel any bloating or heartburn after devouring a slice or a few so I recently went on a quest to find more.

I ventured to Dammam to find her factory shop. It is a tiny slither of a place — I almost missed it while driving past factories in the Industrial City.

The shop comes with a decadent whiff of delicious bread.

Upon entering, you will see fridges stocked with bread and goodies like jams and butters (from other brands) that complement the bread well.

The sourdough offerings include jalapeno cheddar, zataar, plain and about a dozen other flavors.

The hassawi sourdough, made with local dates from neighboring Al-Ahsa, quickly became my favorite. It has little bits of dates tucked inside like tiny treasures.

Each slice is separated with a sheet, making it easy to freeze and pull out what you need without slices sticking together.

Fluffy with a rustic crust, it is great for sandwiches, dipping in olive oil, or slathering with salted butter.

My freezer is now packed with loaves.

At around SR45 ($12) per loaf, the price is slightly steep for the local market, but the superior quality is worth the extra dough.

Each day, they post on Instagram Stories showing what is available for pickup — and the quantity of each item.

Ordering is easy: Send a DM to reserve a loaf, swing by the shop, or opt for delivery.

• For more details, check their Instagram @anaastarter.