Strategic AI adoption, climate resilience to add $232bn to Middle East GDP: PwC 

PwC called on governments, business leaders, and academia to take bold, coordinated action to shape the region’s future.
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Updated 07 July 2025
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Strategic AI adoption, climate resilience to add $232bn to Middle East GDP: PwC 

RIYADH: The Middle East could add $232 billion to its gross domestic product by 2035 if governments and businesses harness artificial intelligence-driven productivity gains while managing the economic impacts of climate change.

In its latest report, professional services firm PwC stated that the region’s GDP is projected to reach $4.68 trillion by 2035, up from $3.57 trillion currently, in an optimal scenario driven by widespread adoption of AI and decisive environmental action.

Countries in the Middle East, including Saudi Arabia, are heavily concentrating on developing advanced technologies such as AI, as they seek to diversify their economies by reducing their dependence on oil revenues. 

According to the Global AI Competitiveness Index released in January, the Kingdom ranked 15th globally in research output in the sector, having produced 29,639 AI-related publications. This ranking places it among the top contributors to global research and highlights its emerging role as a regional technology leader.

Reflecting on his company’s latest report, Stephen Anderson, chief strategy and technology officer at PwC Middle East, said the upcoming decade will challenge the region’s “imagination and capabilities” like never before.

He added: “To stay ahead, businesses and governments must act with pace, purpose and partnership — reimagining traditional models to unlock the competitive advantage the region is uniquely positioned to deliver.” 

As part of its efforts to advance the growth of AI, Saudi Arabia’s Public Investment Fund, in partnership with Google, launched Project Transcendence in 2024, a groundbreaking $100 billion undertaking. 

The initiative is set to bolster the growth of local tech startups, generate employment opportunities, and foster collaborations with global technology firms, positioning the Kingdom at the forefront of regional innovation.

PwC’s modeling shows that under a business-as-usual scenario, regional real GDP could grow by 41.8 percent by 2035. However, when factoring in climate-related risks — such as heatwaves, water scarcity, and flooding — this growth drops by 13.9 percentage points to a net increase of 27.9 percent, placing GDP at $4.57 trillion.

“At stake is $232 billion — the gap between the region’s most optimistic and constrained economic futures. In the most optimistic scenario, widescale AI adoption could add 8.3 percent through productivity gains; this, combined with decisive climate action could lift GDP to $4.68 trillion by 2035,” said PwC. 

The professional services firm added that over the next decade industries will reconfigure to meet human needs in new ways, leading to the formation of new domains that cross traditional sector lines. 

These shifts will create opportunities for businesses and organizations to reinvent themselves and target new client bases, form cross-sector alliances, and innovate their service and operating models.

“With bold climate commitments, access to the world’s lowest-cost renewable energy and rapidly advancing AI capabilities and infrastructure, the Middle East holds a unique strategic advantage and is well-positioned to lead the next wave of sustainable, tech-enabled economic growth,” said PwC. 

Despite being an oil-rich nation, Saudi Arabia is spearheading climate efforts in the region. The Kingdom’s Saudi Green Initiative aims to plant 10 billion trees, rehabilitate 40 million hectares of degraded land, and reduce carbon emissions by more than 278 million tonnes per year.

The latest PwC report also highlighted the role of clean energy in powering AI and scaling innovation. 

“A critical factor will be how effectively the region balances the cost and scalability of AI with the availability and affordability of clean energy to power it — especially as AI adoption accelerates at an unprecedented pace. Striking this balance will be essential to unlocking the region’s full potential,” said Yahya Anouti, partner at Strategy& and PwC Middle East sustainability platform leader. 

PwC also called on governments, business leaders, and academia to take bold, coordinated action to shape the region’s future. 

According to the analysis, governments should redesign institutions to meet evolving human needs by establishing ministries focused on care or mobility and creating dedicated funds to accelerate AI adoption in public services. 

Business leaders are being called upon to reinvent their operating models for a more localized, digital, and low-carbon economy, while strengthening supply chain resilience and fostering cross-sector alliances. 

Additionally, academia should anchor national progress by developing future-fit talent, advancing applied research in strategic areas, and embedding entrepreneurship across the education system, PwC concluded.


What MENA’s wild 2025 funding cycle really revealed  

Updated 26 December 2025
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What MENA’s wild 2025 funding cycle really revealed  

RIYADH: The Middle East and North Africa startup funding story in 2025 was less a smooth arc than a sequence of sharp gears: debt-led surges, equity-led recoveries, and periodic quiet spells that revealed what investors were really underwriting.   

By November, the region had logged repeated bursts of activity — culminating in September’s $3.5 billion spike across 74 deals — yet the year’s defining feature was not just the size of the peaks, but the way capital repeatedly clustered around a handful of markets, instruments, and business models.  

Across the year’s first eleven months, funding totals swung dramatically: January opened at $863 million across 63 rounds but was overwhelmingly debt-driven; June fell to just $52 million across 37 deals; and September reset expectations entirely with a record month powered by Saudi fintech mega facilities.   

The net result was a market that looked expansive in headline value while behaving conservatively in underlying risk posture — often choosing structured financing, revenue-linked models, and geographic familiarity over broad-based, late-stage equity appetite.  

Debt becomes the ecosystem’s shock absorber  

If 2024 was about proving demand, 2025 was about choosing capital structure. Debt financing repeatedly dictated monthly outcomes and, in practice, became the mechanism that let large platforms keep scaling while equity investors stayed selective.  

Founded in 2019 by Osama Alraee and Mohamed Jawabri, Lendo is a crowdlending marketplace that connects qualified businesses seeking financing with investors looking for short-term returns. Supplied

January’s apparent boom was the clearest example: $863 million raised, but $768 million came through debt financing, making the equity picture almost similar to January 2024.   

The same pattern returned at larger scale in September, when $3.5 billion was recorded, but $2.6 billion of that total was debt financing — dominated by Tamara’s $2.4 billion debt facility alongside Lendo’s $50 million debt and Erad’s $33 million debt financing.    

October then reinforced the playbook: four debt deals accounted for 72 percent of the month’s $784.9 million, led by Property Finder’s $525 million debt round.    

By November, more than half the month’s $227.8 million total again hinged on a single debt-backed transaction from Erad.   

Tamara was founded in 2020 by Abdulmajeed Alsukhan, Turki Bin Zarah, and Abdulmohsen Albabtain, and offers buy-now-pay-later services. Supplied

This isn’t simply ‘debt replacing equity.’ It is debt acting as a stabilizer in a valuation-reset environment: late-stage businesses with predictable cash flows or asset-heavy models can keep expanding without reopening price discovery through equity rounds.  

A two-speed geography consolidates around the Gulf  

The regional map of venture capital in 2025 narrowed, widened, then narrowed again — but the center of gravity stayed stubbornly Gulf-led.    

Saudi Arabia and the UAE alternated at the top depending on where mega deals landed, while Egypt’s position fluctuated between brief rebounds and extended softness.  

In the first half alone, total investment reached $2.1 billion across 334 deals, with Saudi Arabia accounting for roughly 64 percent of capital deployed.   

Saudi Arabia’s rise was described as ‘policy-driven,’ supported by sovereign wealth fund-backed VC activity and government incentives, with domestic firms such as STV, Wa’ed Ventures, and Raed Ventures repeatedly cited as drivers.   

Erad co-founders (left to right): Faris Yaghmour, Youssef Said, Salem Abu Hammour, and Abdulmalik Almeheini. Supplied

The UAE still posted steady growth in the first half — $541 million across 114 startups, up 18 percent year-on-year — but it increasingly competed in a market where the largest single cheques were landing elsewhere unless the Emirates hosted the region’s next debt mega round.  

The concentration became stark in late-year snapshots. In November, funding was ‘tightly concentrated in just five countries,’ with Saudi Arabia taking $176.3 million across 14 deals and the UAE $49 million across 14 deals, while Egypt and Morocco each sat near $1 million and Oman had one undisclosed deal.    

Even in September’s record month, the top two markets — Saudi with $2.7 billion across 25 startups and the UAE with $704.3 million across 26 startups — absorbed the overwhelming majority of capital.  

A smaller but notable subplot was the emergence of ‘surprise’ markets when a single deal was large enough to change rank order.   

Iraq briefly climbed to third place in July on InstaBank’s $15 million deal, while Tunisia entered the top three in June entirely via Kumulus’ $3.5 million seed round.   

These moments mattered less for the totals than for what they suggested: capital can travel, but it still needs an anchor deal to justify attention.  

Events, narrative cycles, and the ‘conference effect’  

2025 also showed how regional deal flow can bunch around events that create permission structures for announcements.   

February’s surge — $494 million across 58 deals — was explicitly linked to LEAP 2025, where ‘many startups announced their closed deals,’ helping push Saudi Arabia to $250.3 million across 25 deals.  

September’s leap similarly leaned on Money20/20, where 15 deals were announced and Saudi fintechs dominated the headlines.  

This ‘conference effect’ does not mean deals are created at conferences, but it does change the timing and visibility of closes.   

Sector leadership rotates, but utility wins  

Fintech retained structural dominance even when it temporarily lost the top spot by value.   

It led January on the back of Saudi debt deals; dominated February with $274 million across 15 deals; remained first in March with $82.5 million across 10 deals; topped the second quarter by capital raised; and reclaimed leadership in November with $142.9 million across nine deals — again driven by a debt-heavy transaction.   

Even when fintech fell to ninth place by value in October with $12.5 million across seven rounds, it still remained ‘the most active sector by deal count,’ a sign of persistent baseline demand.  

Proptech was the year’s other headline sector, but its peaks were deal-specific. Nawy’s $75 million round in May helped propel Egypt to the top that month and pushed proptech up the rankings.   

Property Finder’s debt round in October made proptech the month’s top-funded sector at $526 million. In August, proptech led with $96 million across four deals, suggesting sustained investor appetite for real-estate innovation even beyond the megadeal.   

Outside fintech and proptech, the year offered signals rather than dominance. July saw deeptech top the sector charts with $250.3 million across four deals, reflecting a moment of investor appetite for IP-heavy ventures.   

AI repeatedly appeared as a strategic narrative — especially after a high-profile visit by US President Donald Trump alongside Silicon Valley investors and subsequent GCC AI initiatives — yet funding didn’t fully match the rhetoric in May, when AI secured just $25 million across two deals.   

By late year, however, expectations were already shifting toward mega rounds in AI and the industries built around it, positioning 2025 as a runway-building year rather than a breakout year for AI funding in the region.  

Stage discipline returns as valuations reset  

In 2025, MENA’s funding landscape tried to balance two priorities: sustaining early-stage momentum while selectively backing proven scale. Early-stage rounds dominated deal flow. October saw 32 early-stage deals worth $95.2 million, with just one series B at $50 million. November recorded no later-stage rounds at all, while even September’s record month relied on 55 early-stage startups raising $129.4 million.  

When investors did commit to later stages, the cheques were decisive. February featured Tabby’s $160 million series E alongside two $28 million series B rounds, while August leaned toward scale with $112 million across three series B deals. Late-stage equity was not absent — it was episodic, appearing only when scale economics were defensible. 

Hosam Arab, CEO of Tabby. File

B2B models remained the default. In the first half, B2B startups raised $1.5 billion, or 70 percent of total funding, driven by clearer monetisation and revenue visibility.  

The gender gap remained structural. Despite isolated spikes, capital allocation continued to overwhelmingly favour male-led startups.  

What 2025 actually said about 2026  

Taken together, 2025 looked like a year of capital market pragmatism. The region demonstrated capacity for outsized rounds, but much of that capacity ran through debt, a handful of megadeals, and a narrow set of markets — primarily Saudi Arabia and the UAE.   

Early-stage deal flow stayed active enough to keep the pipeline moving, even as growth-stage equity became intermittent and increasingly selective.   

By year-end, the slowdown seen in November read less like a breakdown than a deliberate pause: a market in consolidation mode preserving firepower, waiting for clearer valuation anchors and the next wave of platform-scale opportunities.   

If 2025 was about proving the region can absorb large cheques, 2026 is shaping up to test where those cheques will go — especially as expectations build around AI-led mega rounds and the industries that will form around them.