North Korea bars Western influencers from trade fair tour

The itinerary includes the first Western visit in over five years to Mount Myohyang, above, a mystical peak boasting a museum of lavish gifts presented to former North Korean leaders. (AFP file photo)
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Updated 07 July 2025
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North Korea bars Western influencers from trade fair tour

  • Diplomatically isolated North Korea has welcomed sporadic groups of international visitors in recent months
  • Foreign tourists to be taken on a trip to the authoritarian state from October 24 to November 1 via Beijing

BEIJING: North Korea has barred Western influencers from joining a delegation of tourists to an international trade fair in October, a China-based tour operator said on Monday.

Diplomatically isolated North Korea has welcomed sporadic groups of international visitors in recent months, including hundreds of foreign athletes in April for the first Pyongyang International Marathon in six years.

Travel agency Young Pioneer Tours (YPT) announced Saturday that it would take a group of foreign tourists on a trip to the authoritarian state from October 24 to November 1.

But the tour would not be open to journalists, travel content creators or influencers, the company said on its website.

YPT co-founder Rowan Beard said the curbs on creators were “a specific request from the North Korean side.”

“We anticipate that once the country officially reopens, there may be stricter scrutiny or limitations on influencers and YouTubers joining tours,” Beard said.

The company had “no visibility” on when Pyongyang would restart official media delegations, he added.

Several online influencers have shared slickly produced videos from inside North Korea in recent months.

Priced at €3,995 ($4,704), the YPT tour will depart from the Chinese capital Beijing and take in the Pyongyang Autumn International Trade Fair, North Korea’s biggest international business exhibition.

Participants will have a “unique chance” to stroll through over 450 trade booths exhibiting machinery, IT, energy, pharmaceuticals, consumer goods and household items, YPT said.

The company added that the Pyongyang Chamber of Commerce would “hold a VIP presentation for us for an in-depth overview and insights into the (North Korean) economy.”

The itinerary also includes major sights in Pyongyang as well as the first Western visit in over five years to Mount Myohyang – a mystical peak boasting a museum of lavish gifts presented to former North Korean leaders.

China has historically been the biggest diplomatic, economic and political backer of North Korea, which remains under crippling international sanctions.

Chinese people used to make up the bulk of foreign tourists and business visitors to the isolated nuclear nation before it sealed its borders during the Covid-19 pandemic.

But numbers have not rebounded despite Pyongyang’s post-pandemic reopening, a trend that some analysts have attributed to Beijing’s anger at North Korea’s explicit support for Russia’s invasion of Ukraine.


Swiss interior minister open to social media ban for children

Updated 56 min 14 sec ago
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Swiss interior minister open to social media ban for children

  • Detailed discussions will begin ‍in the new year, supported by a report on the issue

ZURICH: Switzerland must do more to shield children from social media risks, Interior Minister Elisabeth Baume-Schneider was quoted as ​saying on Sunday, signalling she was open to a potential ban on the platforms for youngsters.
Following Australia’s recent ban on social media for under-16s, Baume-Schneider told SonntagsBlick newspaper that Switzerland should examine similar measures.
“The debate in Australia and the ‌EU is ‌important. It must also ‌be ⁠conducted ​in Switzerland. ‌I am open to a social media ban,” said the minister, a member of the center-left Social Democrats. “We must better protect our children.”
She said authorities needed to look at what should be restricted, listing options ⁠such as banning social media use by children, ‌curbing harmful content, and addressing ‍algorithms that prey on ‍young people’s vulnerabilities.
Detailed discussions will begin ‍in the new year, supported by a report on the issue, Baume-Schneider said, adding: “We mustn’t forget social media platforms themselves: they must ​take responsibility for what children and young people consume.”
Australia’s ban has won praise ⁠from many parents and groups advocating for the welfare of children, and drawn criticism from major technology companies and defenders of free speech.
Earlier this month, the parliament of the Swiss canton of Fribourg voted to prohibit children from using mobile phones at school until they are about 15, the latest step taken at ‌a local level in Switzerland to curb their use in schools.