BURAIDAH: Those hoping to escape the scorching Saudi summer heat can head to Buraidah, where its farms have become a favored summer destination.
Buraidah, about 360 kilometers northwest of Riyadh in Saudi Arabia’s Qassim region, is a place for those seeking calm, comfort and a distinctive leisure experience.
“This rising popularity stems from ongoing efforts to transform these farms into integrated tourist attractions that cater both to families and individuals, offering an authentic experience with a modern touch,” according to the Saudi Press Agency.
These farms stand out for their natural beauty and the balance they strike between simplicity and contemporary features.
Visitors can step away from the pace of city life and enjoy peaceful moments surrounded by lush greenery. The experience is supported by restaurants serving traditional and international dishes, cafes with authentic design and stalls selling local produce. There are family seating areas aplenty, children’s play zones and a variety of nature-based activities.
Ali Mohammed Al-Waili, who is from the Najran region, expressed his admiration of the unique tourism diversity found in the Qassim region. He praised the rural farms that have become an attractive, offering a fully immersive natural experience that reflects the authenticity and agricultural richness of the area.
He pointed out that the farms spread across the region’s governorates provide a well-rounded family tourism experience, featuring traditional seating areas, authentic local cuisine, and a variety of agricultural and recreational activities suited for all age groups.
Another visitor, Abdulaziz Al-Mutairi, noted that rural farms have become a top family destination during the summer holiday because they meet visitors’ needs and offer a range of services that ensure an enjoyable time in a natural and safe environment.
The rising interest in this form of domestic tourism points to a clear shift in public preference toward nature and stillness. Better infrastructure and improved service quality are reinforcing the role of rural farms as a top option for day trips and short breaks.
According to the SPA, the growing interest in domestic tourism and nature helps to support the local economy and achieve sustainable development — aligned with the goals of Saudi Vision 2030, which aims to improve quality of life, diversify income sources, and enhance the balance between people and the environment.
