Locals embrace short getaways while foreign pilgrims spend in KSA

Saudi travelers to Dubai showed a preference for convenient airport shopping and a strong appetite for luxury, with Dubai Duty Free Stores being among one of their favorite places to splurge.
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Updated 02 July 2025
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Locals embrace short getaways while foreign pilgrims spend in KSA

Travelers from Saudi Arabia took full advantage of this year’s extended Eid Al-Adha break, turning the six-day (June 5-10) holiday into an opportunity for cultural exploration, both at home and abroad. While many residents jetted off for short international getaways, the Kingdom also welcomed millions of foreign pilgrims during the Hajj season, driving a steady increase in travel to Saudi Arabia and spending.

According to Visa’s Travel Pulse: Eid Al-Adha Edition, international travel by Saudi residents rose by 25 percent compared to the same period in 2024. This growth was driven by a strong preference for shorter trips, with 69 percent of travelers from the Kingdom opting for brief weekend getaways. They also made 21 percent more purchases abroad and spent 13 percent more overall this Eid, reflecting a preference to maximize the holidays with quick trips abroad.

This Eid, international getaways became an opportunity for many Saudi travelers to indulge in retail experiences. Shopping led the way across all major destinations, influencing not just how people spent, but also where they chose to go.

•UAE led as the top international destination, welcoming 14 percent of Saudi travelers and accounting for 23 percent of total international spend. With an average spend of $635 per card, fashion took center stage — seven of the top 10 merchants were in the shopping and apparel category. Among the top brands were Dubai Duty Free Stores, Hermes, and Cartier, reflecting both a preference for convenient airport shopping and a strong appetite for luxury. Dining and entertainment were also high on the agenda.

•Nine percent of travelers went to Turkiye, making it the second most popular destination. It captured 15 percent of overall holiday spend with each visitor spending an average of $653 per card.

•While the UK attracted a smaller share of travelers from Saudi Arabia (6 percent) and overall spend (12 percent), it captured the highest spend per card at $839. This figure reflects the destination’s premium retail appeal, with shopping leading how Saudi visitors chose to spend.

Meanwhile, the Hajj season continued to play a meaningful role in Saudi Arabia’s economic landscape. Compared to the same period last year, the Kingdom saw a 7 percent increase in the number of foreign pilgrims, who made 16 percent more purchases during their stay. While overall spending grew by 4 percent, key shopping categories remained unchanged, including food, medicine, and other everyday needs, with smaller portions of spend going toward clothing and travel-related services.

“Whether it’s a short break or a meaningful pilgrimage, having a simple and secure way to pay matters at every step of the journey,” said Ali Bailoun, regional general manager for Saudi Arabia, Bahrain and Oman at Visa. 

“We are proud to support that through our unique data insights and seamless, reliable payment solutions, and to contribute to the Kingdom’s Vision 2030 by helping create more connected, inclusive and seamless payment experiences across borders.”

For businesses and banks, Visa’s Travel Pulse offers unique insights to improve the payment experience for Saudi Visa cardholders traveling abroad or opting for local experiences.


Cisco drives Kingdom’s secure expansion into AI-driven, cloud-first future

Updated 21 December 2025
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Cisco drives Kingdom’s secure expansion into AI-driven, cloud-first future

With local infrastructure investment, AI-ready data centers and diverse strategic partnerships, Cisco is supporting the Kingdom’s secure expansion into an AI-driven, cloud-first future. 

Fady Younes, managing director for cybersecurity at Cisco for the Middle East, Africa, Türkiye, Romania and CIS, said that Saudi Arabia is adopting AI at a pace faster than the global average, according to Cisco’s Cybersecurity Readiness Index and AI Readiness Index. Still, while this rapid uptake is driving efficiency and innovation, it also introduces new AI-related risks that organizations must address early, he said. This underscores the critical importance of embedding security into every digital and AI initiative from the outset to ensure safe and sustainable growth.

A key pillar of Cisco’s strategy in Saudi Arabia, according to Younes, is local infrastructure investment. Cisco has established fully operational data centers in the Kingdom to deliver cloud-based security services and the Webex collaboration platform, with plans to launch a dedicated Meraki cloud region. Localizing these services, he said, supports national data-sovereignty requirements, strengthens regulatory compliance, and reduces latency, enabling faster AI-driven threat detection and response.

Younes also pointed to Cisco’s partnership with AMD and HUMAIN, a PIF company. This joint venture, set to launch in 2026, will combine advanced data centers with Cisco and AMD technologies to provide efficient, cost-effective infrastructure and develop up to 1 GW of AI capacity by 2030. He described the initiative as a strong example of how global technology expertise and local ambition can align to support the Kingdom’s long-term AI goals.

Discussing the growing demand for AI-ready data centers, Younes highlighted Cisco’s role in modernizing traditional environments into unified, high-performance platforms. This includes Secure AI Factory architectures with scalable AI PODs and embedded security, private and hybrid cloud models that preserve data sovereignty, GPU-optimized compute powered by low-latency Silicon One networking, and unified management through platforms such as Intersight and Nexus Dashboard. All these capabilities, combined with strategic partnerships with companies like NVIDIA, give Saudi organizations the resilience and scalability needed to run large-scale AI workloads with confidence.

On the cybersecurity front, Younes explained that AI now sits at the core of how threats are detected and contained. By applying AI across the security stack, Cisco can identify patterns that human analysts would miss, correlate signals across networks, endpoints, and cloud environments, and automate large parts of responses at speed. This approach is fundamental in the Middle East, where rapid digitization has expanded attack surfaces and introduced risks like shadow AI and fragmented security tools.

Platforms such as Cisco’s AI Defense, he said, are designed to protect AI models and applications themselves, while also strengthening overall detection and response. Identity has also become the primary target in modern attacks, so Cisco’s AI-driven tools protect user identities, authentication flows, and access behaviors across hybrid environments. Combined with capabilities like Hybrid Mesh Firewall and Universal Zero Trust Network Access, these technologies are delivered through the Cisco Security Cloud, enabling Middle East organizations to respond faster, simplify operations, and stay ahead of increasingly AI-driven threats.

Beyond technology, Younes stressed that building a skilled local workforce is essential to sustaining Saudi Arabia’s digital momentum. Cisco works closely with universities, government entities, and telecom partners to develop talent equipped for AI-enabled, cloud-centric networks. To date, more than 480,000 learners in Saudi Arabia have been trained through the Cisco Networking Academy, with women accounting for 36 percent of participants. Cisco has also committed to providing free digital upskilling for 500,000 learners in the Kingdom over the next five years across AI, cybersecurity, data science, and programming.

He added that Cisco is placing growing emphasis on AI-security literacy, helping learners and professionals understand emerging risks such as data exposure, shadow AI, and identity-based attacks. To further advance AI research and development, Cisco and King Abdullah University of Science and Technology announced the launch of a new AI Institute, focusing on applied research in areas ranging from AI-native communication systems and advanced edge infrastructure for Industry 5.0 to AI-driven solutions for critical sectors such as water, energy, food, and healthcare.

Looking ahead, Younes believes that the most significant security priorities for Saudi organizations over the next five years will shift toward protecting far more dynamic, distributed, and automated environments. One of the biggest needs will revolve around securing AI systems themselves, not just the data they use, but the models, applications, and pipelines that drive new digital services. As cyberattackers increasingly use AI to scale their operations, organizations will also need defenses that operate at machine speed and can automatically correlate signals across networks, users, and cloud workloads.

Fragmented security architectures will be another challenge as companies modernize and move deeper into hybrid and multicloud environments. Cisco’s integrated approach, bringing networking and security together through the Cisco Security Cloud, is designed to address this challenge, Younes said. By simplifying complex hybrid and multicloud environments and supporting zero-trust security across AI workloads, Cisco aims to help Saudi organizations innovate securely and confidently as they embrace AI at scale.

Finally, there is the long-term workforce element. As networks become more cloud-centric, Saudi organizations will need talent that understands both AI and cybersecurity. Cisco’s partnerships across the Kingdom, from enterprise collaborations to skills programs, are designed to help build that capability so organizations can innovate confidently at scale.