Hankook Tire participates in ‘Mobility Live 2025’

At its booth, the company showcased its premium EV product lineup tailored for Middle Eastern driving environments.
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Updated 02 July 2025
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Hankook Tire participates in ‘Mobility Live 2025’

Global tire company Hankook Tire and Technology participated in Mobility Live Middle East 2025, the region’s premier mobility exhibition, held from June 24 to 25 at the Dubai World Trade Center.

Mobility Live Middle East 2025 is the region’s largest mobility exhibition, centered around the future of transportation — including electric vehicles, smart infrastructure, and sustainable public transit. This year’s event brought together more than 10,000 experts, 1,000 VIP buyers, and over 250 participating brands, offering insights into future market trends.

Making its second consecutive appearance at the event, Hankook Tire reinforced its leadership in world-class EV tire technology. At its booth, the company showcased its premium EV product lineup tailored for Middle Eastern driving environments. Featured products included the “iON” brand — the world’s first full lineup of EV-exclusive tires — comprising the high-performance “iON evo,” the summer tire “iON GT,” and the “e-SMART City AU56” for electric buses.

In particular, the iON evo was recognized for its outstanding braking and handling performance, earning the top ranking in a recent tire comparison test conducted by Auto Bild, an automotive magazine in Germany.

The e-SMART City AU56, a truck and bus radial tire, offers optimized mileage performance compared to previous models. 

It incorporates advanced tread block technology to deliver improved grip and extended tread life.

“Hankook Tire continues to strengthen its premium brand presence and expand its footprint in the Middle East EV tire market through a range of strategic initiatives,” said Jongwoo Kim, head of Hankook Tire’s Middle East and Asia division. “Mobility Live provided an exceptional platform to showcase the innovation behind our ‘iON’ brand, which leads the way in promoting sustainability in the future mobility sector through the use of advanced eco-friendly materials.” He added, “In line with the UAE’s vision to accelerate EV adoption and its broader sustainability goals under the UAE Net Zero 2050 strategy, our participation in Mobility Live highlights our commitment to supporting the region’s clean mobility transformation. We are also reviewing Vision 2030 roadmaps set by each ESG steering committee to re-evaluate our current position and establish a refreshed mid- to long-term strategy for the decade ahead.”


Cisco drives Kingdom’s secure expansion into AI-driven, cloud-first future

Updated 21 December 2025
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Cisco drives Kingdom’s secure expansion into AI-driven, cloud-first future

With local infrastructure investment, AI-ready data centers and diverse strategic partnerships, Cisco is supporting the Kingdom’s secure expansion into an AI-driven, cloud-first future. 

Fady Younes, managing director for cybersecurity at Cisco for the Middle East, Africa, Türkiye, Romania and CIS, said that Saudi Arabia is adopting AI at a pace faster than the global average, according to Cisco’s Cybersecurity Readiness Index and AI Readiness Index. Still, while this rapid uptake is driving efficiency and innovation, it also introduces new AI-related risks that organizations must address early, he said. This underscores the critical importance of embedding security into every digital and AI initiative from the outset to ensure safe and sustainable growth.

A key pillar of Cisco’s strategy in Saudi Arabia, according to Younes, is local infrastructure investment. Cisco has established fully operational data centers in the Kingdom to deliver cloud-based security services and the Webex collaboration platform, with plans to launch a dedicated Meraki cloud region. Localizing these services, he said, supports national data-sovereignty requirements, strengthens regulatory compliance, and reduces latency, enabling faster AI-driven threat detection and response.

Younes also pointed to Cisco’s partnership with AMD and HUMAIN, a PIF company. This joint venture, set to launch in 2026, will combine advanced data centers with Cisco and AMD technologies to provide efficient, cost-effective infrastructure and develop up to 1 GW of AI capacity by 2030. He described the initiative as a strong example of how global technology expertise and local ambition can align to support the Kingdom’s long-term AI goals.

Discussing the growing demand for AI-ready data centers, Younes highlighted Cisco’s role in modernizing traditional environments into unified, high-performance platforms. This includes Secure AI Factory architectures with scalable AI PODs and embedded security, private and hybrid cloud models that preserve data sovereignty, GPU-optimized compute powered by low-latency Silicon One networking, and unified management through platforms such as Intersight and Nexus Dashboard. All these capabilities, combined with strategic partnerships with companies like NVIDIA, give Saudi organizations the resilience and scalability needed to run large-scale AI workloads with confidence.

On the cybersecurity front, Younes explained that AI now sits at the core of how threats are detected and contained. By applying AI across the security stack, Cisco can identify patterns that human analysts would miss, correlate signals across networks, endpoints, and cloud environments, and automate large parts of responses at speed. This approach is fundamental in the Middle East, where rapid digitization has expanded attack surfaces and introduced risks like shadow AI and fragmented security tools.

Platforms such as Cisco’s AI Defense, he said, are designed to protect AI models and applications themselves, while also strengthening overall detection and response. Identity has also become the primary target in modern attacks, so Cisco’s AI-driven tools protect user identities, authentication flows, and access behaviors across hybrid environments. Combined with capabilities like Hybrid Mesh Firewall and Universal Zero Trust Network Access, these technologies are delivered through the Cisco Security Cloud, enabling Middle East organizations to respond faster, simplify operations, and stay ahead of increasingly AI-driven threats.

Beyond technology, Younes stressed that building a skilled local workforce is essential to sustaining Saudi Arabia’s digital momentum. Cisco works closely with universities, government entities, and telecom partners to develop talent equipped for AI-enabled, cloud-centric networks. To date, more than 480,000 learners in Saudi Arabia have been trained through the Cisco Networking Academy, with women accounting for 36 percent of participants. Cisco has also committed to providing free digital upskilling for 500,000 learners in the Kingdom over the next five years across AI, cybersecurity, data science, and programming.

He added that Cisco is placing growing emphasis on AI-security literacy, helping learners and professionals understand emerging risks such as data exposure, shadow AI, and identity-based attacks. To further advance AI research and development, Cisco and King Abdullah University of Science and Technology announced the launch of a new AI Institute, focusing on applied research in areas ranging from AI-native communication systems and advanced edge infrastructure for Industry 5.0 to AI-driven solutions for critical sectors such as water, energy, food, and healthcare.

Looking ahead, Younes believes that the most significant security priorities for Saudi organizations over the next five years will shift toward protecting far more dynamic, distributed, and automated environments. One of the biggest needs will revolve around securing AI systems themselves, not just the data they use, but the models, applications, and pipelines that drive new digital services. As cyberattackers increasingly use AI to scale their operations, organizations will also need defenses that operate at machine speed and can automatically correlate signals across networks, users, and cloud workloads.

Fragmented security architectures will be another challenge as companies modernize and move deeper into hybrid and multicloud environments. Cisco’s integrated approach, bringing networking and security together through the Cisco Security Cloud, is designed to address this challenge, Younes said. By simplifying complex hybrid and multicloud environments and supporting zero-trust security across AI workloads, Cisco aims to help Saudi organizations innovate securely and confidently as they embrace AI at scale.

Finally, there is the long-term workforce element. As networks become more cloud-centric, Saudi organizations will need talent that understands both AI and cybersecurity. Cisco’s partnerships across the Kingdom, from enterprise collaborations to skills programs, are designed to help build that capability so organizations can innovate confidently at scale.