Jeddah E-prix double-header becomes most-watched Formula E weekend in history

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The ABB FIA Formula E World Championship has confirmed that the 2025 Jeddah E-Prix double-header became the most-watched Formula E weekend in history with a record 65 million viewers, according to data analysis released by Kantar Media on Thursday. (Supplied)
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The ABB FIA Formula E World Championship has confirmed that the 2025 Jeddah E-Prix double-header became the most-watched Formula E weekend in history with a record 65 million viewers, according to data analysis released by Kantar Media on Thursday. (Supplied)
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Updated 26 June 2025
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Jeddah E-prix double-header becomes most-watched Formula E weekend in history

  • Formula E CEO Jeff Dodds hails ‘phenomenal’ record 65m viewers
  • Digital audiences showed impressive growth, with social video views and engagements up 13% and 12% respectively

JEDDAH: The ABB FIA Formula E World Championship has confirmed that the 2025 Jeddah E-Prix double-header became the most-watched Formula E weekend in history with a record 65 million viewers, according to data analysis released by Kantar Media on Thursday.

Held under the lights of the iconic Jeddah Corniche Circuit on Feb. 14-15, the races marked the championship’s thrilling debut in the Red Sea city after six successful seasons in Diriyah.

Jeddah’s unique night racing spectacle, coupled with a state-of-the-art circuit and electric atmosphere, has cemented Saudi Arabia’s growing reputation as a premier destination for world-class motorsport, said a media statement.

It added that Jeddah is confirmed to once again host the only double-header night races on the Formula E calendar in Season 12, which will be held on Feb. 13-14, 2026.

According to Jeff Dodds, CEO of Formula E, the latest figures from their external providers are truly phenomenal and show the tremendous momentum behind the growth of the sport.

“They highlight that not only do we have world-leading technology and acceleration in the cars, but that it’s producing some of the best most-competitive racing that old and new fans can’t get enough of,” said Dodds.

He revealed that they are building fan bases and fan loyalty in key and new markets, with Mexico and the US examples of where their investment and longevity in the market is paying dividends.

“As the world’s fastest growing motorsport though, we know we can’t stand still. We know we need to continue offering the best racing, the best rivalries and the best most-inclusive events to continue on our steep trajectory and build a strong community of electric super fans,” added Dodds.

In addition to the record-setting Jeddah rounds, Formula E has seen exceptional growth this season with the data analysis showing unprecedented audience growth across TV and social media for the first half of the 2024-25 season, with its cumulative audience due to surpass 500 million by the end of Season 11.

Digital audiences analysed through Emplifi have also shown impressive growth, with social video views and engagement up 13 percent and 12 percent respectively, underscoring the vibrant and interactive fan community the series continues to build.

The ABB FIA Formula E World Championship’s 11th season — which started in Sao Paulo in December 2024 and will culminate in London on July 26-27 — has so far delivered some of the most exciting racing action in world motorsport, while continually pushing the boundaries of electric performance.

So far this season, its 22 world-class drivers have engaged in intense, head-to-head competition, captivating fans with epic battles on iconic circuits and nail-biting finishes at new venues.

Fans around the globe have tuned in and turned up in greater numbers than ever before, drawn by compelling racing and a shared vision for sustainable and cutting-edge innovation, added the statement.


Like Leicester and Bodø/Glimt, Swiss soccer club Thun set to be historic league champion

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Like Leicester and Bodø/Glimt, Swiss soccer club Thun set to be historic league champion

  • Thun have never won the top-tier league in the club’s 128-year history yet this season has turned the standings into a procession
  • Thun are the latest unheralded European club taking inspiration from Leicester

GENEVA: Like Leicester’s Premier League title in 2016 and Bodø/Glimt’s stunning rise in Norway since 2020, Swiss soccer looks set to get its own surprise champion.
Thun have never won the top-tier league in the club’s 128-year history yet this season has turned the standings into a procession — even as a newly promoted club.
A 2-2 draw with second-place St. Gallen late Thursday stopped Thun’s run of 10 straight wins yet coach Mauro Lustrinelli’s team are 14 points clear with 10 rounds left.
“We are also a young team in the sense that the team are experiencing their first Super League,” Lustrinelli told Swiss public broadcaster SRF after his players conceded a stoppage-time goal to drop points for the first time since December.
Thun head Sunday to local rival Young Boys, a 17-time title winner and Champions League regular in recent years, as the current best team in Switzerland.
Following Leicester’s lead
Thun are the latest unheralded European club taking inspiration from Leicester.
Last year, Union Saint-Gilloise won their first Belgian title for 90 years and tiny Mjällby were champion of Sweden for the first time in their 86-year history.
Title races across Europe see Hearts on course for a first Scottish title in 66 years and Paris Saint-Germain being chased by Lens which won their only French title 28 years ago.
The most common link is clubs in provincial towns and cities run on low budgets with a collective team-first ethic.
“You really feel that it’s like a family,” Lustrinelli said last year when extending his contract at the club where he was once a star striker and has coached for four seasons.
Thun’s key players
It took Thun five years to get out of the second division after being relegated in 2020. That period included severe financial issues and being part of a multi-club ownership group backed by American and Chinese investors.
Thun are independent and locally owned again, and built a plan with Lustrinelli for a team playing the direct, pressing style he wants with two central strikers.
Top scorer this season is 12-goal Elmin Rastoder, a Swiss-born North Macedonia international who could feature in the World Cup playoffs against Denmark later this month.
Rastoder’s strike partner Thursday was Brighton Labeau, once a teammate of Kylian Mbappé, who is three years younger, when they were both in the Monaco academy.
Thun’s star prospect is Ethan Meichtry, a Switzerland under-21 midfielder who could yet make the World Cup squad.
Champions League debut
Thun were one of the smallest clubs to play in the Champions League after Lustrinelli’s 20-goal season lifted the team to Swiss league runner-up in 2005.
Thun advanced through two qualifying rounds to reach the elite stage, finishing third in a group behind Arsenal and Ajax.
Back then, Thun played European games at Young Boys’ stadium in Bern because their old home was below UEFA standard.
If Thun enter the Champions League in the second qualifying round in July, home games should be at their 10,000-seat Stockhorn Arena — with artificial turf, just like at Bodø/Glimt inside the Arctic Circle in Norway.
The Swiss champion must win through three qualifying rounds to reach the 36-team league phase.
Home of Swiss soccer
Thun will soon be the home of Switzerland’s soccer federation.
The Swiss Football Home project was approved last August and will include a new headquarters for the federation plus training fields for national teams. Next door will likely be the next Swiss champion.
“The road is still long,” Lustrinelli said of the 10-game run-in, “and we want everyone who will help us get those 30 points.”