New report reveals trends shaping future of halal travel

Saudi Arabia is a popular destination for halal travel, offering a strong combination of cultural heritage and modern amenities.
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Updated 22 June 2025
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New report reveals trends shaping future of halal travel

As awareness of Muslim travelers’ needs grows, halal travel is increasingly shaping how destinations design and deliver experiences. According to the newly released 2025 Mastercard-CrescentRating Global Muslim Travel Index, international Muslim arrivals reached 176 million in 2024 — up 25 percent from 2023 — and are projected to grow to 245 million by 2030. By then, total travel spending is expected to reach $230 billion, highlighting the growing influence and economic potential of this vibrant market.

To stay competitive, travel and tourism stakeholders must adapt to the evolving needs of Muslim travelers, prioritizing purpose, inclusivity, and digital innovation.

Key consumer trends impacting halal travel

• Smart apps: Muslim travelers are embracing digital tools that offer seamless access to faith-aligned services and personalized experiences.

• The modern female Muslim traveler: Women are shaping the halal travel sector in powerful ways, driving demand for safer, inclusive, and thoughtfully designed spaces.

• Muslim-friendly facilities: Destinations that offer alcohol-free environments, halal-certified dining, prayer facilities, and gender-segregated pools and spas are becoming essential.

• Solo travel surge: Younger Muslim travelers are embracing solo adventures, favoring autonomy and personalized itineraries.

• Digital detox retreats: Inspired by Islamic values of mindfulness and balance, many travelers are seeking tech-free escapes rooted in nature and spirituality.

Among OIC destinations, Malaysia retains the top spot, recognized for its accessible halal-friendly services and infrastructure. Türkiye, Saudi Arabia, and the UAE share the second spot, each offering a strong combination of cultural heritage, modern amenities, and dedicated efforts to enhance the Muslim travel experience. Indonesia also ranks highly, supported by its rich cultural appeal. 

Other notable destinations in the Gulf region include Qatar, Oman, and Kuwait, all of which continue to strengthen their offerings for Muslim travelers.

Among non-OIC destinations, Singapore remains the leader — recognized for its emphasis on inclusivity and cultural sensitivity. Thailand and the Philippines are steadily emerging as rising Muslim-friendly destinations in Southeast Asia. Thailand offers warm hospitality and a growing range of halal-certified services, while the Philippines is enhancing its capacity to serve Muslim travelers through better halal food access and Muslim-friendly features at key tourist sites.


Zayed National Museum Opens in Abu Dhabi’s Saadiyat Cultural District

Updated 06 December 2025
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Zayed National Museum Opens in Abu Dhabi’s Saadiyat Cultural District

Zayed National Museum, the national museum of the United Arab Emirates and centerpiece of Saadiyat Cultural District, opened to the public Saturday.

The museum offers visitors a journey through the history of the UAE, from the earliest evidence of human habitation to the civilizations that shaped its culture and identity. It serves as a cultural bridge connecting the seven emirates, emphasizing their shared history and heritage.

The museum highlights the story of the UAE’s founding father, the late Sheikh Zayed bin Sultan Al Nahyan, presenting his life as a lens through which to explore the values and aspirations that underpin the nation.

Zayed National Museum features more than 1,500 objects across six permanent galleries, combining archaeological artifacts, historic objects, audiovisual and sensory experiences, contemporary installations and reconstructions. The visitor journey begins at the 600-meter outdoor Al Masar Garden and continues through galleries dedicated to Sheikh Zayed’s life, the UAE’s natural landscapes and the history of human habitation, with archaeological discoveries spanning 300,000 years.

Mohamed Khalifa Al Mubarak, chairman of the Department of Culture and Tourism – Abu Dhabi, said: “As the national museum of the United Arab Emirates, Zayed National Museum tells the unfolding story of the land and its people. It demonstrates the unifying power of our history and our culture, providing a space where citizens, residents and visitors can see themselves reflected in the story of our people and our land. Bridging past, present and future, it will help shape how we understand the UAE’s evolving cultural narrative.”
Designed by Pritzker Prize-winning architect Norman Foster of Foster + Partners, the museum’s opening marks a new chapter in the nation’s cultural legacy. It follows a landmark year that saw the openings of teamLab Phenomena Abu Dhabi and the Natural History Museum Abu Dhabi in Saadiyat Cultural District, as well as the reopening of Al Ain Museum.

Monthlong Opening Program
To mark the milestone, Zayed National Museum is hosting a program of performances, workshops and cultural activities through Dec. 31 under the theme “Deep Roots and Everlasting Legacy.”

The program includes traditional Razfa and Naashat dances; an immersive Gahwa experience designed with Bait Al Gahwa, accompanied by poetry, Taghrooda music, Nahma seafaring chants and the Nadba mountain call; poetry performances; and musical recitals. Hands-on workshops will explore traditional crafts and arts inspired by the museum’s collections. Tours and workshops require advance booking.

The museum’s retail shop, Al Nagwa Boutique, offers a curated selection of gifts and souvenirs. Dining options include Erth Restaurant, Al Ghaf Cafe and the Garden Cafes.
Tickets and annual memberships are available at www.zayednationalmuseum.ae.