As awareness of Muslim travelers’ needs grows, halal travel is increasingly shaping how destinations design and deliver experiences. According to the newly released 2025 Mastercard-CrescentRating Global Muslim Travel Index, international Muslim arrivals reached 176 million in 2024 — up 25 percent from 2023 — and are projected to grow to 245 million by 2030. By then, total travel spending is expected to reach $230 billion, highlighting the growing influence and economic potential of this vibrant market.
To stay competitive, travel and tourism stakeholders must adapt to the evolving needs of Muslim travelers, prioritizing purpose, inclusivity, and digital innovation.
Key consumer trends impacting halal travel
• Smart apps: Muslim travelers are embracing digital tools that offer seamless access to faith-aligned services and personalized experiences.
• The modern female Muslim traveler: Women are shaping the halal travel sector in powerful ways, driving demand for safer, inclusive, and thoughtfully designed spaces.
• Muslim-friendly facilities: Destinations that offer alcohol-free environments, halal-certified dining, prayer facilities, and gender-segregated pools and spas are becoming essential.
• Solo travel surge: Younger Muslim travelers are embracing solo adventures, favoring autonomy and personalized itineraries.
• Digital detox retreats: Inspired by Islamic values of mindfulness and balance, many travelers are seeking tech-free escapes rooted in nature and spirituality.
Among OIC destinations, Malaysia retains the top spot, recognized for its accessible halal-friendly services and infrastructure. Türkiye, Saudi Arabia, and the UAE share the second spot, each offering a strong combination of cultural heritage, modern amenities, and dedicated efforts to enhance the Muslim travel experience. Indonesia also ranks highly, supported by its rich cultural appeal.
Other notable destinations in the Gulf region include Qatar, Oman, and Kuwait, all of which continue to strengthen their offerings for Muslim travelers.
Among non-OIC destinations, Singapore remains the leader — recognized for its emphasis on inclusivity and cultural sensitivity. Thailand and the Philippines are steadily emerging as rising Muslim-friendly destinations in Southeast Asia. Thailand offers warm hospitality and a growing range of halal-certified services, while the Philippines is enhancing its capacity to serve Muslim travelers through better halal food access and Muslim-friendly features at key tourist sites.
