RIYADH: The Authority for the Care of People with Disabilities has announced the fifth Purple Saturday initiative, set for July 26, the Saudi Press Agency reported.
Held annually on the last Saturday of July, the event is organized in partnership with government, private and nonprofit organizations.
As part of its commitment to supporting people with disabilities, the authority uses the initiative to offer incentives and encourage companies to develop programs that promote inclusion and participation.
Purple Saturday allows participating stores to provide special discounts and promotions for people with disabilities, the SPA added.
The initiative has grown steadily, with more than 3,500 retail locations across the Kingdom taking part, as well as contributions from other Gulf countries.
This year, the authority will introduce the Purple Saturday Award to recognize outstanding offers, companies and initiatives that support disability empowerment.
The award aims to encourage quality efforts, increase engagement and inspire community support, the SPA reported.
The authority continues to work across sectors to improve services for people with disabilities and raise public awareness, with the goal of building a more inclusive society with equal opportunities for all.
