DUBAI: American Dutch Palestinian supermodel Bella Hadid is expanding her beauty brand, Orebella, into the world of accessories — and she’s doing it with a little help from her close friends.
Hadid has teamed up with Wildflower Cases co-founders Sydney and Devon Lee Carlson to launch a limited-edition collaboration featuring two dreamy new products: an iPhone case and a “Scentable Wristlet.”
Bella Hadid has teamed up with Wildflower Cases co-founders Sydney and Devon Lee Carlson to launch a limited-edition collaboration featuring two dreamy new products: an iPhone case and a “Scentable Wristlet.” (Instagram)
Hadid took to Instagram to announce the launch, writing, “Feeling like the luckiest girl in the world to be able to be creative with my beauty boss sisters. Life is beautiful when we have the opportunity to watch our friends winning. So proud of you two. So proud of our teams. So proud of us. Love you all — thank you for bringing this vision to life.
“Cases ANDDDD our most special scented wristlets to keep the orebella scent of your choice on you at all times! Been wanting to make this accessory for a while, had the idea for scented bracelets and wristlets, and my sisters pulled it all together for us. Love you guys so much,” she added.
Teased earlier on Instagram through behind-the-scenes campaign shots, the collaboration blends Orebella’s fragrance-forward ethos with Wildflower’s unique phone accessory style.
The iPhone case is designed with a celestial sky motif and a delicate crescent moon, channeling Hadid’s signature mystical aesthetic — part of what the trio call a “girl gang collection,” celebrating the friendship between Bella, Devon, and Sydney.
Meanwhile, the Scentable Wristlet introduces a functional — and fragrant — twist. Designed to hold a small vial of Orebella’s signature scent, the wristlet allows users to carry their favorite fragrance with them wherever they go, seamlessly merging style with sensory self-expression.
Orebella, which launched in May last year with a sell-out line of clean fragrance mists, is rooted in Hadid’s love of scent layering, spirituality, and beauty rituals.
Hadid wrote on her website at the time: “For me, fragrance has always been at the center of my life — helping me feel in charge of who I am and my surroundings. From my home to nostalgic memories, to my own energy and connection with others, scent has been an outlet for me. It made me feel safe in my own world.”
