Saudi Pavilion at Osaka Expo attracts a million visitors
The full program of events for the Saudi Pavilion at Expo 2025 Osaka is available on the official website
Updated 22 June 2025
Arab News Japan
The Saudi Arabia Pavilion at Expo 2025 Osaka has welcomed more than a million visitors since opening on April 13.
Designed by Foster + Partners, the pavilion, which the second largest after Japan, is a display of the Kingdom’s culture and heritage. It features more than 700 events, including live performances and dance shows.
The award-winning pavilion shares Saudi Arabia’s transformative journey under Vision 2030, highlighting the kingdom’s innovation and technological modernization. Additionally, the pavilion offers an exciting visitor journey by means of seven immersive rooms and galleries where guests can see up close the Kingdom’s global impact.
“We are honored to mark this significant milestone and the Saudi Arabia pavilion’s success in reaching one million visitors, which underscores Saudi Arabia’s commitment to showing its transformation under Vision 2030 and inviting the world to experience its heritage and foster cultural exchange,” said Ghazi Faisal Binzagr, Saudi Arabia’s ambassador to Japan and commissioner general of the Saudi Arabia Pavilion.
“As we move towards reaching the next million, the pavilion remains committed to inspiring visitors to learn about Saudi Arabia’s achievements, and we look forward to deepening impact and welcoming the world. Our participation in Expo 2025 Osaka embodies our strong relationship with Japan, marking 70 years of diplomatic relations this year.
“As we journey towards Expo 2030 in Riyadh, we will leave a legacy here in Osaka. Expo 2030 Riyadh will be a testament to Saudi Arabia’s transformation as a global destination — and we are eager to welcome the world to Saudi Arabia,” he added.
The full program of events for the Saudi Pavilion at Expo 2025 Osaka is available on the official website.
Aloula partners with Saudi Music Hub to amplify young voices
2-month vocal program places children in spotlight
Program culminates in performance of Saudi national anthem
Updated 28 December 2025
Nada Hameed
JEDDAH: A new choral initiative launched by Aloula, in partnership with the Saudi Music Hub, has brought youngsters aged 9-18 into a structured vocal training program that will culminate in a performance of the Saudi national anthem.
The two-month initiative, which was launched in November, is one of the first children’s choral programs led by a nonprofit organization in Saudi Arabia.
In the rehearsal room, 75 children are learning how to sing the Saudi national anthem “Aash Al-Maleek,” and “Watani Al Habib” in a full choral arrangement.
Among the singers is 14-year-old Nawaf Al-Qahtani, who said the experience had helped him grow as a performer. (Supplied)
Participants attend vocal training sessions three times a week, from Monday to Wednesday, focusing on technique, listening skills, and ensemble performance.
Speaking to Arab News, Abir Abusulayman, the CEO of Aloula, said the project was designed to include children more directly in the Kingdom’s cultural transformation.
She said: “The Kingdom is living a beautiful cultural moment right now, and we didn’t want our children to watch it from the sidelines; we wanted them to be part of it.
HIGHLIGHTS
• The two-month initiative, launched by Aloula in partnership with the Saudi Music Hub, is one of the first children’s choral programs in Saudi Arabia.
• Abeer Ibrahim, a vocal and singing instructor at the Saudi Music Hub, is among the educators working closely with the group.
“It felt like the perfect way to bring them together, build their confidence, and let them experience something joyful and memorable.”
Founded in 1962, Aloula works with children and families through early-intervention programs to strengthen academic, creative, and social skills. The initiative reflects the organization’s broader focus on confidence-building and participation through creative experience.
Aloula children rehearsing the Saudi national anthem with instructor Abeer at the Saudi Music Hub. (Supplied)
Abusulayman said music offered lessons that extended beyond performance, and added: “Music opens something special inside a child. It teaches them to listen, to express themselves, to work as a team, and to trust their own voice. These creative experiences help children feel seen and give them skills that stay with them far beyond the classroom.”
Abusulayman said the benefits of the venture extended well beyond the final performance.
She said: “Academically, music helps with focus and memory. Socially, it teaches them to work together and support one another. And on a personal level, it gives them a moment in their lives where they feel proud, capable, and celebrated. Many of these children have never been on a stage before; this can be the spark that pushes them to dream bigger.”
The Saudi Music Hub, an education and training institution affiliated with the Music Commission under the Ministry of Culture, was established in 2022. (Supplied)
Abeer Ibrahim, a vocal and singing instructor at the Saudi Music Hub, is among the educators working closely with the group. A graduate of the Egyptian Conservatory, Ibrahim specializes in vocal training and music theory for young singers.
“This experience gave me very beautiful feelings and emotions while working with children,” Ibrahim told Arab News.
“From the very beginning they showed clear enthusiasm and joy, and I discovered wonderful talents and voices despite their young age. That small voice gave me a very powerful feeling, and I am extremely happy with it. We will present even better work in the future.”
Ibrahim also noted the significance of working with the national anthem, and she said: “Performing the Saudi national anthem instills in children a deep sense of belonging and pride in their country and culture,” adding that it helped young participants understand their role within the larger community.
Among the singers is 14-year-old Nawaf Al-Qahtani, who said the experience had helped him grow as a performer.
He described the experience as transformative, and said: “What I liked most was the interaction with the instructor, and we learned many things that will benefit us in the future.”
He added: “I learned how to control my vocal range, how to sing properly, how to face an audience, and I learned about the vocal ranges of the national anthem.”
Ibrahim described Al-Qahtani as one of the program’s strongest voices, noting that the anthem’s arrangement was adapted to suit his vocal range.
The initiative is part of Aloula’s wider portfolio of educational and creative programs. These include a robotics program, in which children design interactive projects, as well as community exploration activities that introduce participants to major cultural and sporting events in Jeddah.
The Saudi Music Hub, an education and training institution affiliated with the Music Commission under the Ministry of Culture, was established in 2022.
With headquarters in Riyadh and branches in Jeddah and Alkhobar, the hub provides musical instrument instruction, choir training, and performance workshops, with a focus on developing local talent.
For Abusulayman, the partnership reflects the value of collaboration between cultural and social organizations.
“When we combine our strengths, we create opportunities that our children may not otherwise have,” she said. “I truly believe this kind of collaboration can open new doors for the whole nonprofit sector.”