Saudi fashion showcased in Selfridges

Image: SPA
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Updated 18 June 2025
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Saudi fashion showcased in Selfridges

  • London store to host designs by Kingdom’s rising stars

RIYADH: The Saudi Fashion Commission has teamed up with the Cultural Development Fund and British high-end department store Selfridges to showcase some of the Kingdom’s leading stylists.

Selected labels from the Saudi 100 Brands program and CDF beneficiaries, all of which blend modern Saudi aesthetics with innovative design techniques, will be on display at the store in London for the next two months, the Saudi Press Agency reported on Wednesday.

The commission’s CEO Burak Cakmak said: “This is more than retail, it marks a new era for Saudi fashion, from Riyadh to London.”

The Saudi 100 Brands program supported designers in refining their craft and building global business opportunities, he said.

The partnership with Selfridges represents a significant milestone for the Saudi fashion industry, reflecting its rising momentum and evolving talent base. It also coincides with the Kingdom’s Year of Handicrafts 2025.

CDF CEO Majed Al-Hogail said the event highlighted the sector’s growing role in shaping Saudi Arabia’s cultural economy.

“Saudi talents are redefining our creative identity, rooted in heritage, expressed globally,” he said.


KSrelief initiates treatment in Jordan for cancer-stricken Gaza girl

Updated 26 December 2025
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KSrelief initiates treatment in Jordan for cancer-stricken Gaza girl

  • Roza Al-Dreimli was transferred to Jordan through the initiative of KSrelief, amid the Gaza war that has destroyed hospitals 
  • She is currently under assessment and observation at the King Hussein Cancer Center, ahead of treatment

AMMAN: A cancer-stricken Palestinian girl from Gaza is now undergoing clinical observation prior to treatment at a specialist hospital in Jordan, thanks to the Saudi aid agency KSrelief. 

Roza Al-Dreimli was transported to Amman from the Gaza Strip through the initiative of the King Salman Humanitarian Aid and Relief Center (KSrelief) as part of Saudi Arabia’s continued commitment to providing life-saving aid and medical care to Palestinians suffering from critical health conditions, the Saudi Press Agency (SPA) reported on Friday. 

The report said that Roza’s case was prioritized due to the complexity of her condition, as assessments indicated a need for advanced treatment of cancerous cells at the base of the brain. She is now at the King Hussein Cancer Center (KHCC). 

"Under the supervision of a medical team specialized in pediatric brain tumors, she is currently undergoing intensive clinical monitoring and precise periodic examinations to assess the tumor’s response to treatment, ensure control of the condition, and prevent any potential neurological or visual complications resulting from the tumor’s location," SPA said.

The family expressed profound gratitude for KSrelief’s swift intervention, noting that the specialized care provided at KHCC has renewed their hope for their daughter’s recovery. 

Such specialized care is currently unavailable in the Gaza Strip because of the destruction of hospitals during 26 months of bombardment by the Israeli military. 

Israel systematically destroyed homes and commercial buildings  and infrastructure in the Palestinian enclave in retaliation to the Oct. 7, 2023, raid by Hamas of Israeli border villages, during which the militant group killed more than 1,200 people  and took 254 hostages.