MAKKAH: Amr Al-Maddah, undersecretary for Hajj and Umrah services at the Ministry of Hajj and Umrah, has launched the inaugural Ekram Excellence Award for Hajj season 2025.

The award recognizes top-performing hospitality centers affiliated with Ekram Al-Dayf, a division of Ashraqat company serving Arab pilgrims, the Saudi Press Agency reported.

Adnan Saleh Al-Shehri, adviser for excellence and awards at Ekram Al-Dayf, said the initiative aims to inspire excellence in administration and operations.

It seeks to deliver high-quality, sustainable services in line with Vision 2030, the ministry’s goals, the Pilgrim Experience Program, and Ekram Al-Dayf’s strategy.

The award honors outstanding centers, promotes a culture of quality and commitment, and encourages compliance with service standards.

It also aims to boost competition among providers, improve performance indicators, and support innovation, according to the SPA.

The initiative further promotes social responsibility, volunteerism, and enhances the overall pilgrim experience. It aligns with the ministry’s broader efforts to raise hospitality standards and ensure an exceptional Hajj journey.