Driving digital growth in MENAT: A reflection on the Stanford GSB case study, ‘Aleph: A Collaborative Advantage’

Mohamed Megahed, managing director of Aleph, MENAT.
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Updated 16 June 2025
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Driving digital growth in MENAT: A reflection on the Stanford GSB case study, ‘Aleph: A Collaborative Advantage’

Stanford Graduate School of Business selects companies that redefine industries, scale sustainably, and set new benchmarks for success. Aleph was the subject of a recent study titled “Aleph: A Collaborative Advantage,” which provided an in-depth exploration of how trust, innovation, and strategic execution built a company that is bridging the global digital divide.

Digital advertising has often been defined by volume and scale, where the focus is on platform size and audience reach, however the Stanford GSB case study, “Aleph: A Collaborative Advantage,” invites us to reconsider this approach, especially in emerging markets like the MENAT by considering the value of prioritizing the opportunities we unlock for businesses, creators, and communities across the world, which is at the core of Aleph’s mission, and particularly relevant to the MENAT’s dynamic landscape.

This region, with its unique blend of tradition and rapid modernization, stands at the forefront of not only digital transformation but digital revolution. Aleph’s approach, as detailed in the Stanford study, is not just about providing access; it’s about building a sustainable ecosystem that fosters growth and innovation. In MENAT, we see firsthand the transformative power of digital inclusion, where businesses are not just adopting new technologies, but are reshaping their identities and creating new opportunities. 

Aleph has been present in the MENAT for more than 20 years (previously Connect Ads), pioneering the digital advertising industry in the region with a geofootprint covering 15 markets through eight strategically located offices spanning the region, from the Atlantic Ocean to the Arabian Gulf, and being part of this as Aleph’s MD in MENAT, and I can speak on behalf of our entire MENAT teams of more than 180+ digital advertising experts, makes us proud — proud to be part of this great legacy, proud to play a role in empowering, advancing and developing our region and its great people. We see Stanford GSB case study, “Aleph: A Collaborative Advantage” as a testament to the value we bring. To put it simply, it is a confirmation that we are definitely doing something meaningful here.

Our journey continues and is defined by several key principles: decisive decision-making, unwavering persistence, a strong belief in our mission, and a clear vision for the future of digital growth in emerging markets. These principles are not just abstract concepts; they are the driving force behind our expansion, our partnerships, and our commitment to our clients across the MENAT. As the Stanford case study illustrates, our focus on education, financial solutions, and localized support is crucial for navigating the complexities of this diverse region.

Here are some key takeaways and highlights from the Stanford GSB case study, which are particularly relevant to our region:

  • Building sustainable ecosystems: Aleph’s approach is about creating ecosystems that foster growth and innovation. This is particularly important in MENAT, where building a robust and sustainable digital infrastructure with an eye on human capability building and upskilling is crucial for long-term economic development.
  • Empowering entrepreneurs: The case study emphasizes Aleph’s commitment to empowering entrepreneurs, a vision that strongly resonates in MENAT, where there’s a growing drive to support local businesses and innovation.
  • Transformative power of digital inclusion: The study highlights the transformative power of digital inclusion. In the MENAT, this is evident in how businesses and people are adopting new technologies and reshaping their identities, leading to new opportunities and growth.
  • Strategic focus: The case study also underlines the importance of education, financial solutions, and localized support, which are key to navigating the diversity and challenges of the MENAT region.

The MENAT region holds immense potential, and we are committed to unlocking it by providing businesses with the tools, knowledge, and connections they need to thrive in the global digital landscape. This case study is proof that our approach is not only effective, but also transformative. It inspires us to continue pushing boundaries, to keep innovating, and to work tirelessly to ensure that the digital future is accessible to all.

  • The writer, Mohamed Megahed, is managing director of Aleph, MENAT.

 


DeveGO25: Social Development Bank signs 51 agreements to support startups, productive families

Updated 25 December 2025
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DeveGO25: Social Development Bank signs 51 agreements to support startups, productive families

The Social Development Bank has announced the signing of 51 agreements covering the establishment of financing portfolios, as well as local and international cooperation partnerships, on the sidelines of the Entrepreneurship and Modern Business Practices Forum, known as DeveGO25. This milestone reinforces the bank’s growing role in building an integrated entrepreneurial ecosystem and expanding its developmental impact through financial and nonfinancial solutions tailored to the needs of entrepreneurs, startups, micro and small enterprises, freelancers, and productive families, in line with the economic transformation of the Kingdom under Saudi Vision 2030.

The announcement was made during the second edition of the forum, which witnessed the signing of a package of specialized financing portfolios. Most notably, this included a joint financing portfolio with Arab National Bank valued at SR100 million ($26.6 million) to support entrepreneurs’ projects, alongside a financing portfolio with the Council of Foundations, valued at SR50 million to enhance the sustainability of nonprofit organizations.

The SDB also signed a number of corporate social responsibility financing portfolios with Al-Ghuwairi Charity Foundation to support community initiatives, as well as with ACWA Power to help entrepreneurs and innovators in the energy sector, in addition to Fakeeh Care Group to support startups in the healthcare sector.

Furthermore, financing portfolios were signed to support freelancers and entrepreneurs in partnership with Naylah Finance, Al-Yusr Leasing and Financing, Al-Jabr Financing, and J-B Financial Solutions. These financing portfolios reflect the bank’s accelerating direction toward diversifying support solutions and developing innovative financing channels capable of accommodating the needs of entrepreneurial segments across all regions of the Kingdom.

As part of its international partnerships, the bank strengthened its presence within global entrepreneurial networks through the signing of agreements with leading international entities. It partnered with Alibaba for a Saudi–Chinese initiative aimed at supporting the international market access of Saudi startups and productive families through specialized training and capacity-building programs, as well as linking them with potential clients and partners in China. In addition, SDB partnered with Incofin to cooperate on financing programs for small and emerging enterprises, while exchanging expertise in the areas of investments, joint funds, sustainable finance, and financing guarantees. Furthermore, the SDB entered a partnership with Riversands to exchange knowledge and expertise in investment programs and nonfinancial services dedicated to entrepreneurs, small enterprises, and co-working spaces. 

In support of entrepreneurs and small enterprises, the bank signed cooperation agreements with the Royal Commission for Jubail and Yanbu, Qassim Chamber, Al-Qurayyat Chamber, and Riyadh Chamber, to finance startups and small enterprises, enhancing beneficiary capabilities through training and capacity-building programs, and creating more than 500 sustainable jobs for citizens. These efforts contribute to strengthening the role of such enterprises in the national economy. In addition, a tripartite agreement was signed with the Sports Investment Forum and the Council of Saudi Chambers to support enterprises and strengthen the investment ecosystem in the sports sector.

In the area of supporting productive families and freelancers, the SDB signed agreements with a range of entities, including the King Salman Charity Housing Association, the Heritage Commission, the Hail Region Development Authority, the Saudi Geological Survey, and Last Mile Information Technology (Thrive), to implement programs and initiatives aimed at supporting productive families and encouraging self-employment.

The agreements also included innovative partnerships with digital platforms such as The Chefs, Cloud Chefs, and HungerStation, to provide innovative digital sales channels that contribute to strengthening freelance work and, in turn, the local economy. In addition, the SDB collaborated with Hala Payments and STC Bank to launch financing cards for freelancers. 

As part of efforts to enhance market access, the bank signed eight agreements with the Ministry of Islamic Affairs, Riyadh Municipality, King Salman Social Center, Zain Telecom, the Small and Medium Enterprises Bank, Ministry of Interior Clubs, Saudi Railways Company and NADEC, aimed at establishing permanent sales outlets within their premises. This initiative contributes to creating sustainable marketing channels that enhance the ability of productive families to increase their income and transition their projects into more structured and resilient business models.

The agreements also included strategic partnerships with government entities and national institutions serving diverse objectives. A cooperation agreement with the Authority for the Care of Persons with Disabilities will empower beneficiaries through the “Kanaf” financing product and specialized training programs, while a collaboration with the Ministry of Municipalities and Housing (Developmental Housing Agency) will enable nonprofit organizations to manage productive families’ portfolios. Partnerships with Albilad Bank and NEO Digital Banking will promote a culture of savings.

The forum also witnessed a significant expansion of the SDB’s “education product,” through the signing of agreements with national universities and institutes to enable students to continue their education with the help of accessible financing solutions. These agreements included Northern Border University, Effat University, King Abdulaziz University, Qassim University, Imam Muhammad ibn Saud Islamic University, Institute of Public Administration, University of Business and Technology, Arab Open University, Resal Company, Saa’i Endowment Foundation, and Gulf Training Company.