Huda Beauty named world’s most popular beauty brand

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Updated 29 May 2025
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Huda Beauty named world’s most popular beauty brand

DUBAI: Huda Beauty has been ranked the world’s most popular beauty brand in the latest Cosmetify Q1 2025 Beauty Index.

The Cosmetify Index ranks beauty brands each quarter based on factors such as search volume, social engagement and brand visibility.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by HUDA BEAUTY (@hudabeauty)

Founded in Dubai by entrepreneur and makeup artist Huda Kattan, the brand topped the global list ahead of industry names such as Dior, Fenty Beauty, Rhode and Rare Beauty.

Kattan founded her cosmetics line Huda Beauty in 2013. In 2018, the company was valued at more than $1 billion by Forbes.

The brand also topped Cosmetify’s list in 2019 and 2020.


Riyadh celebrates Sudanese heritage in cultural week finale

Updated 15 December 2025
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Riyadh celebrates Sudanese heritage in cultural week finale

  • Visitors experience sounds of dalooka, rababa in lively spectacle
  • Global Harmony 2 initiative has offered an integrated cultural experience highlighting 14 cultures

RIYADH: The Sudanese Culture Week continues in Riyadh until Dec. 20, attracting visitors from a variety of nationalities to diverse cultural performances, the Saudi Press Agency reported.

The Ministry of Media has organized the events as part of the Global Harmony 2 initiative, in cooperation with the General Entertainment Authority and the Quality of Life Program.

Held at Al-Suwaidi Park, one of Riyadh Season’s zones, the week began with a celebratory parade featuring traditional Sudanese music which included the sounds of the dalooka and the rababa. A traditional Sudanese bridal procession was the subject of a tableau that also engaged visitors.

Sudanese Culture Week also includes musical concerts, entertainment sections, and cultural pavilions, with participation from Sudanese singers and influencers presenting activities that reflect the cultural diversity of the country’s regions and communities.

The event’s stage hosted the opening concerts, which were attended by thousands who enjoyed rababa performances and popular Sudanese songs.

Citizens and residents explored Sudanese culture through its folk arts, traditional music, and customs.

The celebration marks the final week of the Global Harmony 2 initiative’s cultural events. These have built on the program’s success in promoting cultural exchange and showcasing the cultures of communities residing in the Kingdom, reflecting the values of coexistence and cultural openness.

Over more than 40 days the Global Harmony 2 initiative has offered an integrated cultural experience highlighting 14 cultures.

Indian Culture Week was the first in a series featuring countries from Asia, Africa, and the Arab world.

Other weeks have placed the spotlight on regions such as the Philippines, Egypt, Pakistan, Jordan, Lebanon, Palestine, Bangladesh, Yemen, Uganda, and Ethiopia, providing traditional arts and music, cuisine, and social activities.

The initiative has included more than 100 artists and creators presenting artistic and musical performances, along with areas showcasing traditional cuisine, clothing, handicrafts, and family-friendly interactive activities.

It has received wide acclaim for highlighting the lives of residents in the Kingdom and the services provided to them.