Huda Beauty named world’s most popular beauty brand

DUBAI: Huda Beauty has been ranked the world’s most popular beauty brand in the latest Cosmetify Q1 2025 Beauty Index.

The Cosmetify Index ranks beauty brands each quarter based on factors such as search volume, social engagement and brand visibility.

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Founded in Dubai by entrepreneur and makeup artist Huda Kattan, the brand topped the global list ahead of industry names such as Dior, Fenty Beauty, Rhode and Rare Beauty.

Kattan founded her cosmetics line Huda Beauty in 2013. In 2018, the company was valued at more than $1 billion by Forbes.

The brand also topped Cosmetify’s list in 2019 and 2020.

Huda Beauty named world’s most popular beauty brand