Huda Beauty named world’s most popular beauty brand

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Updated 29 May 2025
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Huda Beauty named world’s most popular beauty brand

DUBAI: Huda Beauty has been ranked the world’s most popular beauty brand in the latest Cosmetify Q1 2025 Beauty Index.

The Cosmetify Index ranks beauty brands each quarter based on factors such as search volume, social engagement and brand visibility.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by HUDA BEAUTY (@hudabeauty)

Founded in Dubai by entrepreneur and makeup artist Huda Kattan, the brand topped the global list ahead of industry names such as Dior, Fenty Beauty, Rhode and Rare Beauty.

Kattan founded her cosmetics line Huda Beauty in 2013. In 2018, the company was valued at more than $1 billion by Forbes.

The brand also topped Cosmetify’s list in 2019 and 2020.


What to expect at the AlUla Arts Festival 2026

Updated 55 min 6 sec ago
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What to expect at the AlUla Arts Festival 2026

DUBAI: The AlUla Arts Festival returns for its fifth anniversary edition from Jan. 16 to Feb. 14, 2026, bringing a month-long program of contemporary art, design, performance and immersive experiences to Saudi Arabia’s oasis city.

A major highlight is the fourth Desert X AlUla show from Jan. 16 to Feb. 28. The open-air exhibition will feature 10 newly commissioned, site-specific works by Saudi Arabia and international artists.

Curated around the theme “Space Without Measure,” and inspired by the poetry of Kahlil Gibran, the artworks will be embedded across AlUla’s landscape, exploring imagination, scale and humanity’s relationship with place. This year, it is curated by Neville Wakefield and Raneem Farsi.

The festival will also present an exhibition from the pre-opening program of AlUla’s forthcoming contemporary art museum, developed in collaboration with Centre Pompidou and AFALULA.

Design Space at the Al-Jadidah Arts District. (Supplied)

Titled “Arduna” (meaning “Our Land”), the exhibition opens on Feb. 1 and will showcase more than 80 artworks from Saudi Arabia and beyond, including pieces from the Royal Commission for AlUla collection and the Musee National d’Art Moderne, with works by artists including Kandinsky and Picasso.

Design takes center stage with the festival’s largest program yet, led by the AlUla Design Exhibition at Design Space AlUla. The showcase highlights outcomes from the AlUla Artists Residency Program and AlUla Design Award, alongside retail collections developed with local artisans.

The AlUla Music Hub from Nov. 1 to Jan. 31 will present a series of concerts featuring Arabic, fusion, vocal and jazz performances, while the ATHR Gallery will exhibit works by Saudi contemporary artist Sara Abdu.

The open-air Cinema Al-Jadidah will present a special series of art-themed documentaries, shorts and feature films.

Visitors can also expect live music, immersive performances, film screenings, workshops and public art installations across the Al-Jadidah Arts District, Villa Hegra and Wadi Al-Fann.