Saudi Arabia’s first dedicated art storage depot launched in Jeddah 

Guests at the launch of The Art Storage by ATHR in Jeddah. Supplied
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Updated 29 May 2025
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Saudi Arabia’s first dedicated art storage depot launched in Jeddah 

JEDDAH: Jeddah’s ATHR Gallery, in partnership with global arts logistics company Hasenkamp, launched The Art Storage by ATHR on May 24. 

The Art Storage — billed as Saudi Arabia’s first purpose-built, museum-grade art storage depot — integrates top-class security with exacting environmental control. The storage area is fully insulated and climate-regulated, maintaining a stable temperature of 20-22°C with precisely managed humidity levels. The entire system is also engineered to ensure maximum dust control, climate consistency, and discretion. Towering ceilings accommodate monumental works, while wide, retractable gates allow seamless movement of oversized pieces. To eliminate the risk of damage, all areas are fully insulated against rain and extreme weather conditions, ensuring the protection of artworks to international museum standards. 

Rana Alamuddin, director of marketing and communications at ATHR, told Arab News: “ATHR was born out of a desire to fill a gap in the Saudi art scene by providing aspiring and emerging artists with a platform to thrive locally and globally. This new facility is a continuation of that mission, reinforcing Jeddah as the heart of the gallery’s vision.” 

She added that the new facility will help reduce a long-standing gap in Saudi’s cultural ecosystem. “This level of preservation means artworks are protected not just for today, but for generations to come,” she said. 

Thomas Schneider, CEO of Hasenkamp, told Arab News at the opening: “I feel privileged to be part of the development of the cultural scene in Saudi Arabia. I came here for the first time over 11 years ago and the development is just mind-blowing in every aspect in the architectural and cultural scene. This is a booming country and it’s full of so many wonderful creative people.” 

Mohammed Hafiz, CEO of ATHR & co-founder of The Art Storage told Arab News that developing a “complete ecosystem” is essential for the Saudi art sector to grow. 

“A critical part of that ecosystem is safe, professional storage — because most artworks spend more time off-view than on display,” he said. “Proper storage ensures the preservation of priceless, irreplaceable pieces when they’re not in public view. It’s a meaningful contribution to the infrastructure of Saudi Arabia’s cultural future.” 


Imaan Hammam shines in bridesmaid mode

Updated 29 December 2025
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Imaan Hammam shines in bridesmaid mode

  • Attends wedding of best friend and model Cindy Bruna

DUBAI: Supermodel Imaan Hammam recently attended the wedding of her best friend and fellow supermodel Cindy Bruna, who tied the knot with former basketball star and actor Blondy Baruti in an intimate ceremony in Paris.

Bruna, a French-Congolese model best known for her work with Victoria’s Secret and major fashion houses, married in a private celebration attended by close friends and family. She wore a custom gown by Lebanese designer Elie Saab.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Imaan Hammam (@imaanhammam)

Hammam was a part of the bridal party, serving as one of Bruna’s bridesmaids. The Dutch-Moroccan-Egyptian model wore a long, maroon-red gown with a sleeveless silhouette.

The dress was paired with matching elbow-length gloves in the same deep red shade, creating a coordinated and striking look that stood out but was in keeping with the formal event.

On Instagram she posted images with the caption: “Most special weekend celebrating my sis and Blondy. The most beautiful bride … truly. My heart is so full. We danced, we laughed, and we loved every moment.”

The floor-length gown featured clean lines and a streamlined cut, allowing the rich color to take centerstage. Hammam kept her styling minimal, letting the dress and gloves do most of the work.

Hammam and Bruna have been close friends for years, frequently appearing together at fashion events and on international runways.

Hammam is one of the most in-demand models in the industry. She was scouted in Amsterdam’s Centraal Station before making her catwalk debut in 2013 by walking in Jean Paul Gaultier’s couture show. 

Hammam has appeared on the runway for Burberry, Fendi, Prada, Bottega Veneta, Marc Jacobs, Moschino, Balenciaga and Carolina Herrera. And starred in international campaigns, including for DKNY, Celine, Chanel, Versace, Givenchy, Giorgio Armani and Tiffany & Co.

Earlier this year, she launched Ayni, an archival platform dedicated to preserving and celebrating Arab artistic expression from her perspective.

“For me, it’s always been so much deeper than just fashion. It is about staying connected to my roots, telling stories that move me and shining a light on the voices that need to be heard.”

She said her hope for Ayni is for it to grow beyond a personal vision and become a “real community.”