TNFS 2025: Saudi Arabia to host region’s first summit on smoking reduction

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Updated 28 May 2025
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TNFS 2025: Saudi Arabia to host region’s first summit on smoking reduction

In a significant move that signals a shift in how the region tackles public health challenges, Riyadh is set to host the TNFS Summit 2025 — the first high-level regional summit focused on reducing smoking prevalence and addressing tobacco-related harm. This event will bring together organizations, health leaders, and policymakers from the region and around the globe.

The summit will take place on May 29 at the Four Seasons Hotel — Kingdom Centre, coinciding with “World No Tobacco Day.” It is supported by strategic partners, including the Quality-of-Life Program (Part of one of the realization programs of the Kingdom’s Vision 2030), Badael Company, and Smart Health as the scientific partner. The TNFS Summit will serve as a multilateral platform to encourage regional and international collaboration in tackling one of the most pressing public health challenges in the Arab world.

The summit is expected to culminate in the adoption of a regional charter for tobacco harm reduction and the signing of strategic cooperation agreements among participating entities, aimed at strengthening public health systems and enhancing regional regulatory frameworks.

TNFS Summit 2025 invites policymakers, public health experts, and civil society to unite around a shared vision: a healthier Middle East with lower tobacco dependence. This summit marks a clear commitment to science-based, prevention-first policies built on regional and international partnerships.

More than 100 local and international experts from leading institutions — including specialists from the UK, Sweden, and Saudi Arabia — will participate in the summit. They will discuss the latest research, exchange insights, and explore scalable, evidence-based policy solutions.

The agenda will focus on key strategic themes, including:

  • correcting public misconceptions about nicotine and tobacco harm reduction products
  • designing preventive policies grounded in scientific evidence
  • showcasing successful international regulatory frameworks that can be adapted to regional contexts
  • mobilizing community awareness and fostering collaboration between the public and private sectors

Badael Company, the summit’s strategic partner, stated that TNFS 2025 addresses an urgent regional need for data-driven dialogue and multilateral coordination to reflect the scale of tobacco-related harm in our societies. The summit is envisioned as a launchpad for the region’s healthier and more sustainable future.


PwC Middle East and Sirar by stc’s CISO500 program advances cyber leadership

Updated 15 February 2026
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PwC Middle East and Sirar by stc’s CISO500 program advances cyber leadership

The fifth edition of the CISO500 program ran from Feb. 8-12. Delivered in partnership between PwC Middle East and Sirar by stc, the program featured five intensive days of rich discussions and hands-on practical experiences, aimed at strengthening leadership capabilities in cybersecurity and keeping pace with rapid technological transformation.

The program is designed to develop the capabilities of executive cybersecurity leaders and enhance their strategic role in supporting organizations’ digital transformation. It equips participants to address contemporary challenges in the cyber landscape and expand their influence within decision-making ecosystems.

Yasser Al-Swailem, CEO of Sirar by stc, said that the program represents an important step toward strengthening the readiness of cyber leaders in the region. He noted that the CISO500 program is a fundamental pillar in the journey toward building a secure and trusted Saudi cyberspace aligned with national ambitions. He added that investing in national cybersecurity leadership is no longer optional but a strategic necessity for ensuring sustainable digital development. The program reflects a commitment to empowering national talent to lead the digital security landscape according to the highest global standards.

He further emphasized that such initiatives contribute to strengthening digital security ecosystems and enabling organizations to confidently and sustainably address future challenges.

Samer Omar, cybersecurity and digital trust leader at PwC Middle East, added: “CISO500 is a long-term investment in Saudi leadership. Over the past year, we’ve seen how bringing together senior Saudi cybersecurity professionals in a structured executive environment accelerates capability, builds confidence and deepens collaboration. As the program enters its second year, our focus remains on equipping Saudi CISOs with the strategic perspective and technical depth required to secure the Kingdom’s digital ambitions.”

The program addressed a range of advanced topics, including common cyber transformation pitfalls, mechanisms for securing enterprise digital transformation, and cybersecurity budgeting and financial governance. These topics enhanced leaders’ ability to translate cyber risks and security investments into financial indicators that support executive decision-making.

It also covered the latest technological developments, particularly artificial intelligence, emerging technologies, quantum computing, and the protection of critical and operational infrastructure. Emphasis was placed on the importance of security governance for AI technologies and strengthening enterprise-wide risk management perspectives associated with them.

The program adopted an interactive learning methodology combining strategic discussions, collaborative work, and creative practical exercises, contributing to a deeper understanding of concepts and enabling their translation into applicable organizational practices.

Abdullah Al-Asmari, global cybersecurity director at the Saudi Research and Media Group and one of the program participants, said that the experience added significant strategic and practical value: “The program provided a rich experience that strengthened the leadership perspective of cybersecurity, particularly in linking technical practices with strategic and financial dimensions within the organization. It also offered valuable space for exchanging expertise on emerging technologies such as AI and quantum computing, and the challenges of securing critical infrastructure. This experience enhances cyber leaders’ ability to adopt a more influential role in supporting digital transformation and enabling decision-making based on a comprehensive understanding of risk and value.”

He added that the program facilitated the exchange of insights on emerging challenges and strengthened the ability to align cybersecurity with institutional objectives and executive decision requirements.

Participants said that the program constituted a valuable professional and knowledge-driven experience that enhanced the readiness of cyber leaders to keep pace with rapid digital transformation, reinforcing cybersecurity’s role as a strategic enabler that supports innovation while preserving business trust, reliability, and sustainability.