LONDON: MrBeast’s first video filmed in Saudi Arabia has pulled in tens of millions of views within days of release, coinciding with Riyadh Season 2025’s celebrations themed around the US creator’s extravagant stunts and big-money giveaways. 

The YouTuber, whose real name is Jimmy Donaldson, published “100 Pilots Fight for a Private Jet” on Saturday, featuring 100 pilots from different countries competing for a private jet worth about $2.4 million. The episode follows his signature formula of large-scale, elimination-style challenges built around eye-catching prizes. 

Within a few days, the video had amassed around 72 million views and tens of thousands of comments, underscoring the continued global pull of MrBeast’s content. Organizers of Riyadh Season have highlighted the collaboration as a sign of the festival’s growing international profile. 

Donaldson, who began posting videos in 2012, has become one of the world’s most influential online creators, with more than 450 million subscribers and a business empire spanning sponsorships, consumer brands such as Feastables, and food ventures including MrBeast Burger. 

Various estimates value his wealth in the billions of dollars, although figures differ across sources. 

His rapid rise has also brought scrutiny. A reality competition project, “The Beast Games,” has faced lawsuits alleging unsafe working conditions, harassment, and withheld pay and prizes, claims that Donaldson has dismissed as being “blown out of proportion.” 

Some of his high-profile philanthropic videos, such as funding eye surgeries, hearing treatments, or well-building projects in Africa, have been questioned by observers who argue they blur the line between charity, branding, and spectacle. 

Despite the controversy, his popularity remains strong, including in the Middle East. In Riyadh, he has lent his name and concepts to “Beast Land,” a temporary theme-park-style experience running from Nov. 13 to Dec. 27, featuring obstacle courses and game-style challenges reminiscent of his online videos. 

The collaboration comes amid a broader push by Riyadh Season to cement the Saudi capital’s status as a major entertainment destination. Last year’s edition attracted more than 20 million visitors from 135 countries, and organizers say they expect greater numbers this year.