SAS showcases future of AI-powered policing

The SAS booth featured real-time demonstrations of its latest innovations.
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Updated 24 May 2025
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SAS showcases future of AI-powered policing

SAS, a global leader in data and AI, demonstrated its transformative capabilities for modern law enforcement and public safety at the World Police Summit 2025, held in Dubai from May 13–15. At the event, SAS highlighted how data-driven intelligence is enabling safer cities, smarter policing, and greater public trust through solutions in AI, machine learning, and advanced analytics.

The SAS booth featured immersive, real-time demonstrations of its latest innovations, including autonomous AI agents, digital twins, AI co-pilots, and trusted AI governance frameworks. These technologies are being actively applied to critical areas such as organized crime detection, child protection, financial crime investigation, narcotics enforcement, and digital forensics.

Michel Ghorayeb, managing director of SAS UAE, emphasized the urgency and opportunity for agencies to modernize, saying: “As the world evolves, crime is becoming more sophisticated, data more abundant, and threats more versatile than ever. No agency can face this complexity alone. Collaboration powered by AI and intelligent decisioning is now essential to predict, detect, and respond with precision. These technologies empower officers to stay ahead of evolving threats and deliver safer outcomes. In today’s landscape, technology is no longer optional, it has become the foundation of modern policing.”

At the World Police Summit, Mohamed Mysara, public sector principal business solutions manager at SAS, showcased how AI and agentic intelligence are redefining the aviation landscape.

Mysara highlighted real-world use cases where SAS enables airports and authorities to move from reactive to autonomous operations, from early warning and risk detection to real-time resource reallocation and cross-agency coordination.

He demonstrated how agentic AI not only delivers role-specific intelligence, but also takes proactive action, reallocating gates and resources during flight delays or unforeseen circumstances, alerting third-party vendors, mobilizing and optimizing staffing

SAS has a long-standing commitment to empowering public sector organizations in the Middle East and beyond. In the UAE, SAS has contributed to impactful initiatives including cooperation with Dubai Police, Emirates Health Services, Abu Dhabi Early Childhood Authority.

With AI adoption accelerating globally, SAS is at the forefront of data innovation for law enforcement. By combining domain expertise, advanced analytics, and trusted governance, SAS is enabling agencies to act faster, smarter, and with greater confidence.


ALJ Motors champions Toyota SUVs’ off-road legacy

Updated 07 January 2026
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ALJ Motors champions Toyota SUVs’ off-road legacy

Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia since 1955, has launched the second edition of its off-road initiative — an immersive driving experience designed to engage guests and showcase the real-world capabilities of Toyota’s SUV lineup in the Kingdom’s desert terrains. The activation takes place on weekends, starting initially in Riyadh and continuing through Jeddah, before concluding in Dammam on Jan. 24.
The multi-city activation is designed to engage guests through Toyota’s SUV lineup in fun and exciting ways, offering a hands-on opportunity to experience vehicle performance, control, and versatility. The lineup features a wide range of Toyota SUV models, including the Land Cruiser HEV Max, a hybrid vehicle built for performance. Beyond the off-road drives, the activation offers a welcoming weekend setting with supporting activities suitable for families and younger guests, creating a well-rounded experience for visitors of all ages.
Building on the success of its inaugural edition, which welcomed more than 4,500 participants and attracted over 10,000 attendees, the second edition continues to focus on meaningful guest engagement through interactive and experiential driving activities while emphasizing safety, trust, and enjoyment. Through this approach, ALJ Motors champions Toyota’s off-road legacy while creating an experience that further connects guests with Toyota’s renowned SUV lineup.
Shahad Nassier, managing director of marketing communications at ALJ Motors, said: “Following the strong response to the inaugural season, the return of this off-road experience allows us to continue engaging our guests in an authentic and exciting way. In this second edition, we have further refined the driving routes and elevated the overall experience to better serve our guests and their families. By bringing Toyota’s SUV lineup into real desert environments, we provide an opportunity for guests to experience vehicle performance firsthand, while reinforcing the values of reliability and capability that have long defined Toyota’s presence in the Kingdom.”
The experiential initiative deepens guest relationships, supports informed vehicle choice, and reflects ALJ Motors’ ongoing role in delivering reliable and diversified mobility solutions across the Kingdom, in line with Saudi Vision 2030. 
Guests interested in participating in the off-road experience can register for the upcoming activations in Jeddah on Jan. 9-10, followed by Dammam on Jan. 16-17 and 23-24, through ALJ Motors’ official social channels.