Saudi Arabia, France to drive innovation in music, museums

The agreement, aligned with the Kingdom's cultural ambitions under Vision 2030, aims to strengthen cultural ties and foster joint initiatives between the two nations. (Supplied)
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Updated 21 May 2025
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Saudi Arabia, France to drive innovation in music, museums

  • Executive program promotes artifact exchange, heritage preservation, youth engagement, joint cultural exhibitions

JEDDAH: Saudi Arabia’s Museums Commission has signed an executive program with the Cite de la Musique — Philharmonie de Paris to enhance cooperation in the fields of museums and music.

The agreement, which align with the Kingdom’s cultural ambitions under Vision 2030, aims to strengthen cultural ties and foster joint initiatives between the two countries.

It was signed by Museums Commission acting CEO Ibrahim Alsanousi and Philharmonie de Paris CEO Olivier Mantei.

Key areas of cooperation are artifact loans, shared collections, and the exchange of historical musical instruments with the Tariq Abdulhakim Museum in Jeddah.

The program also covers collaborative traveling exhibitions and cultural events.

Mona Khazindar, adviser to the Ministry of Culture, told Arab News: “This partnership is the Kingdom’s commitment to fostering international cultural collaboration and enriching our national institutions through global expertise.

“It directly supports the objectives of Vision 2030 by enhancing the cultural ecosystem, promoting artistic education, and ensuring that our museums become vibrant centers of learning and creativity.

Khazindar added: “The Museums Commission’s strategy emphasizes innovation, inclusivity, and the preservation of our cultural heritage, and this collaboration will play a pivotal role in realizing that vision — especially through initiatives that engage youth and families in meaningful cultural experiences.”

The program includes the development of training and educational initiatives for children and families, such as workshops and interactive installations adapted from the Philharmonie’s programs for young audiences.

It also facilitates the exchange of expertise through researcher visits, seminars, and collaborative academic publications related to both permanent and temporary exhibitions.

Alsanousi emphasized the importance of the agreement, calling it a significant milestone in strengthening cultural ties between Saudi Arabia and France.

He said: “Music plays a vital role in cultural identity, and this partnership will support the transformation of the Tariq Abdulhakim Museum into an interactive and inspiring hub for musical education and engagement.”

Mantei praised Saudi Arabia’s cultural vision and affirmed that the partnership reflects a spirit of constructive cultural exchange.

He also highlighted the agreement as a foundation for future projects that promote artistic and societal dialogue between the two countries.

Tayeb Altayeb, acting director of the Tariq Abdulhakim Museum, said: “This is a transformative step in the development of the Tariq Abdulhakim Museum. It allows us to bring world-class musical artifacts and educational experiences to our audiences while honoring the legacy of one of the Kingdom’s most iconic musical pioneers.

“Through this, the museum will evolve into an interactive cultural hub that not only preserves Saudi Arabia’s rich musical heritage but also inspires future generations to explore and engage with music as a vital part of our national identity.”


ALJ Motors champions Toyota SUVs’ off-road legacy

Updated 07 January 2026
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ALJ Motors champions Toyota SUVs’ off-road legacy

Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia since 1955, has launched the second edition of its off-road initiative — an immersive driving experience designed to engage guests and showcase the real-world capabilities of Toyota’s SUV lineup in the Kingdom’s desert terrains. The activation takes place on weekends, starting initially in Riyadh and continuing through Jeddah, before concluding in Dammam on Jan. 24.
The multi-city activation is designed to engage guests through Toyota’s SUV lineup in fun and exciting ways, offering a hands-on opportunity to experience vehicle performance, control, and versatility. The lineup features a wide range of Toyota SUV models, including the Land Cruiser HEV Max, a hybrid vehicle built for performance. Beyond the off-road drives, the activation offers a welcoming weekend setting with supporting activities suitable for families and younger guests, creating a well-rounded experience for visitors of all ages.
Building on the success of its inaugural edition, which welcomed more than 4,500 participants and attracted over 10,000 attendees, the second edition continues to focus on meaningful guest engagement through interactive and experiential driving activities while emphasizing safety, trust, and enjoyment. Through this approach, ALJ Motors champions Toyota’s off-road legacy while creating an experience that further connects guests with Toyota’s renowned SUV lineup.
Shahad Nassier, managing director of marketing communications at ALJ Motors, said: “Following the strong response to the inaugural season, the return of this off-road experience allows us to continue engaging our guests in an authentic and exciting way. In this second edition, we have further refined the driving routes and elevated the overall experience to better serve our guests and their families. By bringing Toyota’s SUV lineup into real desert environments, we provide an opportunity for guests to experience vehicle performance firsthand, while reinforcing the values of reliability and capability that have long defined Toyota’s presence in the Kingdom.”
The experiential initiative deepens guest relationships, supports informed vehicle choice, and reflects ALJ Motors’ ongoing role in delivering reliable and diversified mobility solutions across the Kingdom, in line with Saudi Vision 2030. 
Guests interested in participating in the off-road experience can register for the upcoming activations in Jeddah on Jan. 9-10, followed by Dammam on Jan. 16-17 and 23-24, through ALJ Motors’ official social channels.