Sofitel launches limited-edition croissant collection

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Updated 20 May 2025
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Sofitel launches limited-edition croissant collection

Sofitel has unveiled a limited-edition collection of its signature elevated croissants, available in seven properties worldwide.

The exclusive collection, La Haute Croissanterie Blossoms, features seven indulgent floral-flavored croissants which pay homage to the tradition and art of elaborate French floral arrangements in hospitality. The buttery delights give guests and locals the opportunity to discover native flavors; from Mexican dahlia to Beninese hibiscus and Korean cherry blossom, to be enjoyed exclusively in seven Sofitel locations globally, for four months. 

Inspired by the excellence and beauty of haute couture, La Haute Croissanterie concept was launched to elevate the art of croissant-making. Rooted in a perfected traditional French recipe and using precise proportions of pure butter and high-quality flour, croissants are enhanced with exclusive local ingredients of the highest quality — from Middle Eastern za’atar to Piemontese hazelnut praline and Korean Gochujang. 

Drawing inspiration from the timeless floral artistry of French luxury hospitality, La Haute Croissanterie Blossoms marks the brand’s very first limited-release collection, turning croissants into a gastronomic adventure where guests can experience local cultures like never before, designed by Sofitel’s pastry chefs from across the world and crafted using local flowers woven into the buttery layers.

  • The Floral Saffron 

Saffron and its violet-hued flower is considered one of the most valuable spices in the Middle East. This two-toned croissant features a round crust that’s filled with a pistachio sponge cake and saffron creme brulée — a creation synonymous with velvety luxury.

Available in Sofitel Dubai The Obelisk from 32 dirhams ($8.7).

“Creating La Haute Croissanterie Blossoms allowed us to elevate everyday experiences for guests by infusing creativity and flair into our pastries, using unconventional tastes to bring flavors from native flowers from around the world. The tradition of gifting flowers to celebrate special occasions is enjoyed across the world, so La Haute Croissanterie Blossoms felt like the perfect opportunity to treat those who mean most to us with a creative and delicious twist on the floral bouquet,” said Anne-Cécile Degenne, corporate executive chef, Sofitel.

La Haute Croissanterie Blossoms will be available for four months in seven Sofitel properties globally, starting from May. It marks the beginning of a series of limited-edition La Haute Croissanterie collections, with each to capture a unique and different theme, whilst honoring the elegance and excellence of traditional croissant making.


Alfanar Engineering signs MoU with Schneider Electric Saudi Arabia

Updated 02 February 2026
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Alfanar Engineering signs MoU with Schneider Electric Saudi Arabia

Alfanar Engineering Services announced the signing of a strategic MoU with Schneider Electric Saudi Arabia during its participation in the Saudi Arabia Smart Grid Conference. Both Schneider Electric and Alfanar Engineering have committed to further enhancing operational excellence and customer-centric service delivery thereby ensuring long-term asset reliability of their clients in the Kingdom.

Alfanar Engineering brings to the collaboration a strong in-Kingdom service footprint, supported by extensive operations and maintenance capabilities, advanced testing and commissioning equipment, and a network of specialized service centers and labs strategically located across Saudi Arabia. These capabilities enable the delivery of responsive, high-quality technical support tailored to the needs of critical infrastructure and industrial operations. Schneider Electric, with its extensive installed base of energy management and automation solutions, plays a key role in supporting mission-critical facilities and national industries across the Kingdom.

The collaboration was signed by Sattam Al-Motairi, chief operating officer of Alfanar Engineering Services, and Mohamed Shaheen, cluster president — Saudi Arabia, Schneider Electric. It brings together Alfanar’s local operational expertise and service reach with Schneider Electric’s global technologies and service standards. Together, the two companies will enhance service reliability, improve response efficiency, and deliver greater value through sustainable solutions that optimize asset lifecycles. The MoU also supports the development of localized technical services, contributing to the Kingdom’s objectives for sustainable infrastructure, localization, and industrial resilience.

Al-Motairi said: “At Alfanar Engineering Services, we believe that true value is created long after equipment is installed, through reliable service, fast response, and teams that understand the realities of the field. This collaboration with Schneider Electric enables us to enhance the delivery of after-sales services across the Kingdom, combining deep local expertise with world-class technology. Our focus is clear: keeping critical operations running, supporting our customers’ long-term success, and contributing meaningfully to Saudi Arabia’s industrial and infrastructure ambitions.”

Oday Al-Aithan, vice president of field services for Schneider Electric in Saudi Arabia, Pakistan, Yemen, and Bahrain, said: “At Schneider Electric, we are turning advanced energy management and digital solutions into tangible outcomes through our partnership with Alfanar Engineering Services. By combining our integrated technologies, extensive installed base, and global expertise as a leading energy technology partner with Alfanar’s strong in-Kingdom field services, we deliver smarter, faster, and more reliable solutions that optimize asset performance, accelerate response times, and support resilient, sustainable infrastructure, contributing to the Kingdom’s Vision 2030.”