Hyundai Motor Manufacturing Middle East celebrates groundbreaking milestone

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Updated 15 May 2025
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Hyundai Motor Manufacturing Middle East celebrates groundbreaking milestone

Hyundai Motor Manufacturing Middle East, a joint venture between PIF and Hyundai Motor Company, hosted its groundbreaking ceremony in the King Salman Automotive Cluster within King Abdullah Economic City.

The ceremony is a significant milestone that marks another step in the development of the automotive industry in Saudi Arabia.

PIF owns a 70% stake in HMMME, with Hyundai holding the remaining 30 percent.

The manufacturing plant, Hyundai's first facility in the Middle East, will roll out its first vehicle by the fourth quarter of 2026 and targets an annual production of 50,000 vehicles.

This will include both internal combustion engines and electric vehicles.

Yazeed A. Alhumied, deputy governor and head of MENA Investments at PIF, said: “This groundbreaking is a significant milestone for PIF as it further strengthens the automotive industry in Saudi Arabia.

"PIF will continue to enable and accelerate the growth of Saudi Arabia’s automotive ecosystem through partnerships. This joint venture underscores PIF’s commitment to build local capabilities, attract cutting-edge technology, and create highly skilled jobs in Saudi Arabia’s automotive and mobility sector.”

Jaehoon Chang, Hyundai Motor Group vice chair, said: "Today's groundbreaking marks the beginning of a new chapter for both the Kingdom and Hyundai Motor Company, as we lay the foundation for a new era of future mobility and technological innovation.

"Through our joint venture, we hope to contribute to the development of talent in the region with advanced skills and capabilities under Saudi Vision 2030."

Wongyun Park, vice president and CEO of Hyundai Motor Manufacturing Middle East, said: "With HMMME, we are driving change forward and paving the way for a new industrial future in the region. The facility will become a platform for growth and industrial excellence in the heart of the Kingdom."

HMMME is building a foundation for a new era of automotive manufacturing in Saudi Arabia.

Harnessing the skills of the local workforce, the new manufacturing plant will create thousands of jobs and allow for knowledge transfer and skills development.

The localization of Hyundai's vehicles will accelerate the growth of Saudi Arabia's automotive and mobility ecosystem and pave the way for a new industrial future.

This partnership is one in a series of PIF initiatives establishing Saudi Arabia as a global automotive player.

Together, these initiatives are driving transformation in the sector and boosting domestic manufacturing capabilities, infrastructure, and supply chains.


Petromin Nissan celebrates decade of partnership excellence in Kingdom

Updated 28 January 2026
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Petromin Nissan celebrates decade of partnership excellence in Kingdom

Petromin Nissan recently hosted an event to celebrate 10 years of partnership with Nissan, marking a decade since Petromin was appointed as the official Nissan dealer in Saudi Arabia. The milestone reflects a partnership shaped by trust, consistent performance, and a shared long-term vision that has played a meaningful role in the development of the automotive sector in the Kingdom.

The event highlighted Petromin Nissan’s continued confidence in the Saudi market, demonstrated by the attendance of senior leadership from Nissan Global, the Middle East, and Saudi Arabia. The Kingdom was reaffirmed as one of Nissan’s most important growth markets in the region, in line with the company’s global focus on innovation, sustainability, and intelligent mobility.

The celebration was attended by a number of senior industry and business leaders, including Sheikh Amr Al-Dabbagh, chairman and CEO of Al-Dabbagh Group, reflecting the significance of the partnership and its broader impact on the Kingdom’s automotive and business landscape.

As part of its performance over the past year, Petromin Nissan had been awarded two Awards of Excellence from Nissan Global, recognizing operational strength and overall business performance, and reinforcing its standing as one of Nissan’s leading partners worldwide.

Paddy Magee, managing director of Petromin Nissan, said: “Over the past 10 years, Petromin’s priority has been to build a business that puts the customer first while fully reflecting Nissan’s global standards. Through expanding our network, strengthening our service capabilities, and investing in our people, we have focused on creating sustainable value for the Saudi market.”

Adib Takieddine, managing director of Nissan Saudi Arabia, said: “Saudi Arabia continues to be a strategic market for Nissan. Our partnership with Petromin has been instrumental in strengthening our presence in the Kingdom, supporting growth, enhancing customer satisfaction, and advancing our long-term vision for mobility in alignment with Vision 2030.”

Over the decade, Petromin Nissan significantly expanded its footprint across the Kingdom, now operating 18 showrooms and 16 service centers in 11 cities, improving accessibility and delivering a more seamless customer experience nationwide.

Reflecting on the broader partnership, Terence Byrne, CEO of National Motor Company, said: “Reaching this milestone is a clear reflection of a partnership built on shared values and long-term commitment. Petromin Nissan has established a strong platform in Saudi Arabia and continues to deliver real impact for customers and the wider automotive ecosystem.”

Looking ahead, Petromin Nissan reaffirmed its long-term commitment to the Saudi market, with continued focus on innovation, sustainability, digital transformation, and customer-centric mobility as the partnership moves into its next phase.