ISLAMABAD: A Lebanese hairstylist known for bringing international styling techniques to Pakistan has opened a new salon in the eastern city of Lahore, expanding his presence in the country’s high-end grooming market.

Michael Kanaan, who began his career as a teenage apprentice in Mount Lebanon, has worked in Beirut, Cairo, Dubai and Abu Dhabi. He moved to Pakistan more than two decades ago and launched his first salon in Islamabad in 2009 with his wife and business partner, Elizabeth Whitney Kanaan.

Known for his distinctive personal style and precision-based technique, Kanaan has built a reputation among diplomats, socialites and professionals in the Pakistani capital. His salons now employ more than 30 staff, including four international stylists.

“Expanding into Lahore is a big step for us,” Kanaan was quoted in a statement circulated after the launch of the Lahore branch last week.

“It’s fresh energy and a new audience. We’re quite excited about bringing what we do to a whole new community while growing the brand in a way that still feels personal and true to our roots.”

With rising demand for luxury grooming services in Pakistan’s urban centers, salons offering international standards are carving out space in a market still dominated by informal setups.

Kanaan said a key focus remains on consistent training and long-term client relationships.

“The beauty industry has evolved in so many ways,” he said, “but at its heart, it’s always been about making people feel beautiful, confident and empowered.”